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Facing Ratings Troubles, Nickelodeon Network Puts Heavy Muscle Behind New Series Starring Cymphonique Miller

Television
by Tambay A. Obenson
December 27, 2011 12:45 PM
9 Comments
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Facing a ratings slide, the Nickelodeon cable TV network is apparently banking heavily on the success of a new musical TV show titled How To Rock, and its chosen star, Cymphonique Miller, a name you might immediately recognize; she's Master P's 15-year old daughter. 

Will Smith often gets criticized for sheperding his children's careers, but the Master P family is certainly building an entertainment empire of its own. His son, and Cymphonique's older brother Romeo Miller, formely known as Lil Romeo, also headlined his own Nickelodeon series a few years ago, and went on to appear in big screen projects, in addition to a music career. 

No hate here though; not from me anyway.

And certainly none from Nickelodeon, a network that, as I said, has been facing ratings trouble, competing with the Disney Channel for kiddie eyeballs.

We’re hoping for great things from Cymphonique - a big, fat, giant hit; That’s what I’ve been working for with this series, so why not say it?” said Margie Cohn, president of original programming at Nickelodeon to the New York Times. And the company is putting mucho muscle behind the new show, like an 8-part video series introducing Cymphonique Miller to the series' target audience; also a song Cymphonique sings in episode 1 of the series was made available on iTunes on Christmas day.

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How to Rock, produced by the same production company responsible for The Sisterhood of the Traveling Pants, centers on "a popular girl who is rejected by her perfectly coiffed clique - a group of girls called “the Perfs” - after she gets glasses and braces. The joke is on them as she joins a band and creates a new cool crowd."

And the young Ms Miller will star as the girl described in the above synopsis, with the series scheduled to make its debut on February 4th, 2012

I'm not in Nickelodeon's target audience, so I don't expect that I'll be watching this new series (although I'll probably check out an episode or two just so I can get a feel for her talent, and be able to talk about the series); but I'll certainly be watching the young Ms Miller's career from here-on, as she ages. 

It's not often that a TV mainstream network puts this much effort behind a project starring a person of African descent - and a relatively unproven talent as well. 

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9 Comments

  • Jmac | December 28, 2011 8:34 PMReply

    Is KeKe Palmer's show already off the air? Nick threw a lot of support behind that one - trying to mimic a Hannah Montana ad plan, complete with her own clothes line at Walmart. I guess they figured they needed more singing to actually compete.

  • Jordan | December 27, 2011 10:12 PMReply

    There's been major media buzz about Cymphonique and her new show. I sense great potential... at age 14 she was already nominated for a BET award with millions of views of her independent videos on YouTube among other sites. My bet, she'll be the next teen cultural phenomenon. Mark my words...

  • Hmm. | December 27, 2011 4:35 PMReply

    Of African descent...?

  • Mark | December 28, 2011 8:28 AM

    Hmm,

    Why would you go there? Why? The article clearly says that she is "of African descent." The article further states her father is Master P.

    Would you ask the same question of Malcolm X., Muhammad Ali, Lena Horne, Thurgood Marshall, Rosa Parks, W.E.B. DuBois, or Frederick Douglas?

  • Zeus | December 27, 2011 4:37 PM

    Oh please don't start with that "she's too light to be African" shit please!

  • K | December 27, 2011 3:04 PMReply

    Plus there are two musicals ,one for Nick and for Disney, starring black kids. Nick’s Rags Starring KeKe Palmer. Disney’s Let It Shine Starring Tyler James Williams And CoCo Jones. Keep those in the back of your mind.

  • mantan | December 27, 2011 2:25 PMReply

    i have a young nephew and find myself watching a lot of nickelodeon/disney and let's just say that disney is kicking nickelodeoen's butt when it comes to programming for young kids/tweens. the programming on disney is pretty diverse as well, finnesse and elise neal are on that ANT farm show as the parents and most of their other shows have at least 1 if not 2 POC on there as co-stars.

  • MacUffin | December 27, 2011 2:24 PMReply

    FYI-- Disney channel also has a big summer musical original movie 'Let It Shine' starring an African American cast of Tyler James Williams, Coco Jones, Trevor Jackson, Courtney B. Vance, & Dawn Lewis.

  • Mark | December 27, 2011 1:09 PMReply

    Disney saw great success with Raven-Symone's kids' comedy "That's So Raven." Re-runs of "Sister, Sister" were also ratings gold. Disney is now launching another pre-teen comedy called "A.N.T. Farm" that stars China Anne McClain.

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