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50 Cent Doesn't Care What You Think Of His Straight-To-DVD Releases: "I've Already Seen A 60% Return..."

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act June 4, 2012 at 2:05PM

"They'll spend a $120 million on a film or a whole bunch of money making a film and then a whole bunch of money promoting it a year before it actually comes out, and the money they get back in theaters is just the money they spent... And then it goes to dvd and everything is profit there. Some of the movies I've done recently, I was financing and I've already seen a 60 percent return on what I've [been] involved with. They don't understand, they're looking at it and going, 'Well, it went straight-to-dvd,' and they don't realize I'm gonna get another $800,000 off each one of these projects. You can sit there and say 'It went straight-to-dvd'... my ass... They'll try to figure a way to discredit whatever you do because I come from that. I have a lot, so I'm conditioned to the people who haven't been through that and can't get to the next level... 
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Curtis "50 Cent" Jackson
Curtis "50 Cent" Jackson

"They'll spend a $120 million on a film or a whole bunch of money making a film and then a whole bunch of money promoting it a year before it actually comes out, and the money they get back in theaters is just the money they spent... And then it goes to dvd and everything is profit there. Some of the movies I've done recently, I was financing and I've already seen a 60 percent return on what I've [been] involved with. They don't understand, they're looking at it and going, 'Well, it went straight-to-dvd,' and they don't realize I'm gonna get another $800,000 off each one of these projects. You can sit there and say 'It went straight-to-dvd'... my ass... They'll try to figure a way to discredit whatever you do because I come from that. I have a lot, so I'm conditioned to the people who haven't been through that and can't get to the next level... 

Curtis "50 Cent" Jackson said in an older interview with a Tampa Bay radio station; there's more where that cam from in the video embedded below which contains that full interview.

I share this today as a reponse to the mostly negative reactions that posts about Fiddy's films usually receive - most recently, the post over the weekend that featured the trailer for his latest, the crime drama Freelancers, with Robert De Niro and Forest Whitaker, which is going straight-to-dvd.

He's pretty much addressing those kinds reactions in the above comment, isn't he? Essentially, yeah, my films are all going to DVD, bypassing theaters, BUT, I'm making mad money off of these straight-to-DVD movies I keep cranking out.

"I'm gonna get another $800,000 off each of these projects," he says. I especially laughed at his dismissive "my ass" comment. 

So, really, the dude is all about the business folks - revenue and profit. All your complaints about his films or his ability don't mean much to him, so you can save them for someone who gives a hoot.

He may not win any awards for his performances, nor might any of these films attract critical acclaim (although anything is possible), but he's gradually building a body of work, proving his onscreen worth, which may later provide him with added leverage in negotiating future production/distribution deals.

You may recall that 50 Cent's Cheetah Vision Films signed a 10-picture, $200 million agreement with George Furla's Hedge Fund Film Partners, the goal being to produce and finance three to five movies per year. 

And we've reported on just about all of those films, including those that were announced before the deal with George Furla's fund, like Caught In The Crossfire, which was released on DVD in 2010, and which I'll review later.

I embedded the full interview 50 Cent gave to the Tampa Bay radio station, in which he talks about his straight-to-DVD releases, and other aspects of the film business. I'm not much of a fan (I've seen a few of these flicks, and didn't really care much for them), but, somewhat like Tyler Perry, I think 50 is someone worth watching, as he gradually builds what could eventually become something of an empire, right under our noses.

Here's the interview:


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