A red-band trailer, and official release date for that 50 Cent/Bruce Willis pairing that I know you all have been waiting anxiously for, titled Set Up, are now public.

Ryan Phillippe also co-stars in the heist film written and directed by Mike Gunther.

The film was produced under the 10-picture, $200 million agreement that Jackson and his Cheetah Vision production company have with George Furla's Hedge Fund Film Partners.

Setup centers on a group of friends who find themselves in the middle of a deadly diamond heist. Looks like there's a little double-crossing and some other stuff.

No surprise that it's a straight to DVD/Blu-ray release, though Fiddy says that's cool, 'cause he's making serious bank of these home video titles, so eff you!

The film will be released on both formats, as well as on VOD and as a digital download, on September 20th.

Watch the red-band trailer below: