With a budget of around $8 million, that comes to $6.4 milion.
But the point is that the bulk of the film's budget came from Nigeria, which is noteworthy and a very good thing.
While the infrastructure may not yet be there to handle a full-scale Hollywood-style production, the money most certainly is. It's easy to look at Nollywood cinema and its lo-budget/no-budget aesthetics, and immediately dismiss Nigerian film industry product as a contender on the international marketplace (even though it is in the top 3 in the world in terms of output); but that's changing as Nigerian filmmakers in Nigeria and outside of the country, continue to push for films that can compete globally, and as international productions like Half Of A Yelow Sun (Nigeria/UK co-production, with actors from 3 continents in starring roles), are made in Nigeria, hiring mostly Nigerian crew (about 60% in this case), who get the experience of working on a full-scale, high-budget feature film production - experience that should have some impact on future productions, and that might make the country more attractive to international productions, for better or worse, given that most potential non-Nigerian filmmakers and investors are intimidated by the prospects of shooting a film in Nigeria.
The government can also help by doing what many other countries around the world do to attract international film production - introducing incentives and rebates.
But black filmmakers here in the USA really should consider looking at Nigeria as a potential source of funding. Thomas Ikimi got the money he needed to shoot his thriller Legacy (which starred Idris Elba) almost entirely from Nigerian investors.
The fact that Half Of A Yellow Sun's budget was amost entirely Nigerian money speaks to what I believe this blog has championed for a long time - and that is the idea that together, as black people, we have the resources and ability to finance the development of our own projects much more often than we do currentl, outside of the traditional Hollywood system.
One thing I should point out that the Variety piece gets wrong is the title which reads: 'Yellow Sun' rises in East Africa - Hollywood finds funding, crew for Nigerian tale.
The problem is that Nigeria is in West Africa not East Africa.
67 Comments
WOW | August 2, 2012 9:09 PM
GOOD GOLLY MISS MOLLY! From the early, early morning till the early, early night, BLACK FOLKS sure like to ball. Good Golly Miss Molly, y'all sure like to get it on. When you're rocking and rolling, can you hear your mama call... "GET IN THIS HOUSE GIRL... AND STOP SHOWING YOUR ASS!". But where is Courtney (the author of this post) when we need him? All the man said was "I believe this blog has championed for a long time - and that is the idea that together, as BLACK PEOPLE, we have the resources and ability to finance the development of our own projects much more often than we do current outside of the traditional Hollywood system" ~Courtney . But nooooo, somebody who had the nerve to use the moniker "BlackPeople", OH SUSANNA (WITH A BANJO ON HER KNEE), Noel and Anon (yeah, a nondescipt kneejerk ) all dropped in to flip the script and show their ass (as if they were really say something of significance. It got so good to the script flippers that DL (not D.L. Hughley) stood up and said the dumbest shit of the week__- "Now we know funded by nollywood there was absolutely NO EXCUSE for them to have a biracial foreign lead to play a 100% BLACK nigerian". WOW! But wait, NAIJA4LIFE wasn't done. She had the gall to ask another commenter "Why do you care? And if you don't, why comment?". WTF! After 60 comments, she now asks that question? Good Golly Miss Molly, sit yo ass down. And Courtney, PLEASE CALL HOME.
NAIJA4LIFE | August 2, 2012 7:17 PM
@BondGirl -- I take what Suzanne said as a simple observation of what Nigerian investors would support, not necessarily as downing african american culture. However, @BlackPeople carried on with some tripe, to which Noel naturally responded with equal antagonism. And you jumped in with the very unhelpful suggestion that the movie won't make any money. Why do you care? And if you don't, why comment?
NAIJA4LIFE | August 2, 2012 7:12 PM
I mean seriously, Thandie Newton is biracial... big deal? Using colloquial notions of heritage, Thandie is African through. The relevant thing is an important story is being told and, for those who care, with a largely Nigerian cast.
Only folks who've never lived in Nigeria don't understand that in Nigeria biracial people are just simply... Nigerian. Naomi Harris makes no sense whatsoever over Thandie Newton. Thandie Newton has starpower. You're ten dollars and goodwill alone will not make the movie successful.
DL | August 2, 2012 12:48 PM
@suzanne to be honest I wouldnt have minded naomi harris at LEAST she is black although of jamacian ancestry or at the very worst sophie okoneado not perfect but she's half nigerian and fits the character alot more -physically at least. To not even BOTHER to get someone black OR nigerian was lazy casting. Thandie is a leech and a hypocrite; note her complaints about angelina jole playing a biracial woman (in a mighty heart) but it's ok for her to play a black african woman or aa woman 24/7 eh?
justsaying | August 1, 2012 7:25 PM
Nollywood is NOT the ONLY option for Black American filmmakers/stories/directors/producers etc. There is money right here in the USA outside of hollywood that can get the work done. The potential is still there - so the film industry devoted to Black American film is not doomed. Now, I don't agree with all this Black people in America Vs Black people in African countries nonsense that has been dominating this ENTIRE THREAD, but change will come. I do agree that Nollywood is on the rise :) but no one source is the answer. Gotta tackle this from all angles ends etc!! Keep "them" guessing!
anon | August 1, 2012 6:31 PM
@black people. Perfect example of why the black american film industry is DOOMED youve been trying to get funding for films for 50 years what makes you think its ever gonna happen? swallow your pride and accept that nollywood is possibly the ONLY option for black america and btw uk/ american projects are VERY COMMON british film industry doesnt have as much money as hollywood therefore hollywood foots the bill and invests everyone makes money and is happy people like you have no IDEA how business works. This movie may not be a huge film in hollywood but who cares? it will sell overseas and will make money so they can invest in even more high budjet films america is not the be all and end all in international markets you know.
dl | August 1, 2012 6:22 PM
Now we know funded by nollywood there was absolutely NO EXCUSE for them to have a biracial foreign lead to play a 100% BLACK nigerian woman.
ANON | August 1, 2012 6:18 PM
I've been saying this on shadow and act for YEARS to complete and utter SILENCE nobody got it but now suddenly people are waking up to the power house of NOLLYWOOD! I always said its not about doing a movie ABOUT nigeria but getting FUNDING DUH so you can do a movie about ehat the hell you want no more begginfg hollywood for money but get in there quck guys as the door wont be open for long.
SalvadorSamba | August 1, 2012 12:16 AM
Crabs in a barrel. We as black people no matter our ethnicity should be proud to have our stories represented in our own voice funded by our own dollars. It's so sad to see the inter-cultural hatred that keeps us from moving forward as a people. I pray one day we learn to embrace our commonalities and respect our differences so we can truly become spiritually whole from the wounds of slavery and colonialism.
Olu | July 31, 2012 11:55 PM
As usual black folk whether african or african in diaspora sit and just yak. All of you get to doing so that our race can progress.
NAIJA4LIFE | July 31, 2012 8:57 PM
@Black People____Here's the skinny. Unfortunately for you, your point of view is obsolete. The numbers of Nigerians/Africans/Carribeans will only continue to increase resulting in an even more complex "black" dynamic. It's as certain as every other prior demographic shift._____
So unless you're going to run for immigration office soon, I'd suggest you find like minded people in these groups to build with. Otherwise you may find yourself left out. As it is Nigerians/Nigerian-Americans are fully vested and incorporated in the "black" template. They are your athletes, professors, doctors, ivy-leaguers and evrything else. Likewise, AfAm culture is continuing to spread its wing and embodies youth culture in not just here, but Africa and everywhere else._____
This is not a threat to either group. Civil rights leaders and anti-colonial fighters dialogued. AfAm folks put their necks on the line to get some Africans to the U.S. back in the day. And made it possible for Africans and every other immigrants to be here. It's all love (or should be). _____But your anti-Nigerian sentiment does you no good. White Americans stand on their own exclusive of other whites, true, but they are almost 300 million of them and they pull all the strings. Africans in latin countries barely have any racial awareness and Afro-europeans are largely African or caribbean descended anyways. Food for thought.
Naija4life | July 31, 2012 8:36 PM
cosign @ Laura.
@black people -- you had a lot pent up inside, huh? lol. Clearly, you have an issue with Nigerians. Your experiences with particular Nigerians/Nigerian-Americans are not reflective of every such person. You should also know that many (yours truly) consider you a brother, one and same. I point this out because your comments, with all respect, make you sound like an uninformed dolt.
The article simply suggests filmakers should broaden options. You conflate Nollywood and Nigerian investors. Nollywood is a fledgling industry that even many Nigerians consider whimiscal. Nigerian investors are real individuals with (many times, a lot of) real money. The "purchasing power" you cite simply speaks to the strength of the Dollar, irrespective of community -- it includes the individual buying a McDonalds dollar meal to a banker (all of which are inclusive of Nigerians and others). Dollar meal buyers are not financing any movies. It so happens Nigeria has a lot of top heavy wealth. So the article is saying filmakers look there as well as the U.S. Indie movies are financed for very little. Even $500k can represent a significant fraction of total financing. If you don't think so, survey kickstarter...
There are 160 million Nigerians. The number of Nigerians in the U.S. is less than 1% of this number. No, Nigerians are not leaving in droves. This is a fact.
I am a big advocate for promotion and confidence of AfAm culture. But you don't have to be bigoted to do so. Nigerians control the biggest industries in the country. To wit, a Nigerian is the richest black person in the entire world (commodities industry) as are other notables (telecoms industry). Same for the energy sector and other businesses. Indians, Arabs, Chinese, Green Men do not control Nigeria. Nigerians do. Respect Nigeria.
Nigeria/Africa lacks pre-slavery history? You would do well to visit a museum, son. That's all on that.
Slavery sucked. Colonialism sucked. Only a fool would play with that. And no slavery does not exist in Africa (or Asia), no matter what CNN in an attempt to undermine the impact of transatlantic slavery tells you. Child trafficking sucks too, but it ain't no slavery.
Nigeria is the largest recipient of foreign direct investment in Africa. Its population matters. The scientists, lawyers, doctors, purchasers and workforce it produces matter. The largest black run economy matters. So yes, it matters.
And hopefully, this film gets seen. Not just by Nigerians, the diaspora or AfAms but by everyone. If only for the (apparently foolish) reason that it is a good story. Thankfully, very few AfAms think like you much like Suzanne speaks for herself only.
Phil | July 31, 2012 6:47 PM
Cool. Can't wait to check it out.
Alex | July 31, 2012 5:22 PM
Wait: I don't see that this article is saying anything profound or even interesting...41 comments of bull? How on earth did it turn in to an African American v African debate?
Wow. This is a serious problem here people. You.
Corey | July 31, 2012 10:45 AM
This African vs Black American shit needs to stop. Its Stupid and does nothing for any of us.
Emil B. Garuba | July 31, 2012 3:34 AM
I feel itâs a lack of infrastructure to support the arts from the government and fellow Nigerians who only look out for number one (sometimes based on ethnic divisions) and what they can get in return for their "investment." It's a selfish state of things where on one hand we love movies and entertainment in general, but no one wants to take a risk investing in a movie project that could potentially put the spotlight on the country as a serious player in global cinema - especially in terms of quality! We need visionaries on both sides of the fence - the creative side and the business side - to work hand in hand to foster in a new age of Nigerian filmmaking. Most times, things get so wrapped up in pointless discussions over "what is truly a Nigerian production" that we miss the overall goal. Should it really matter if the director is Swedish, or the lead actor is Ghanaian but 80% of the crew is Nigerian? Maybe, maybe not. Are Nigerians the only ones that can tell a Nigerian story? I'll leave that up for debate. What I care about is working within a system where all these things shouldn't matter and where there's support for filmmakers from people home and abroad who truly have the best interests of the movie industry in mind. ALSO to see some great stories come out of Africa's most populous nation. With that many people, surely there are a lot of stories to tell :)
Black People | July 30, 2012 3:19 PM
Feel free to fact check but these all pretty accurate to the spending and purchasing power in America and Africa. America GDP- 15 Trillion (White America- 12.5Trillion, Black America- 1Trillion, Hispanic American- 1.1Trillion, Asian Americans- half a trillion) Population 315million
Africa GDP- 1.8 Trillion Population 1.3 Billion. Translation- Black Americans are not struggling and do not need resources. Now before anyone tries to dismiss this and say that other black immigrants and migrants contributed to this, let me add this by saying so did all the Europeans contribute to White Americas GDP, as did all of Asia for Asians and all of South America and Spain for Hispanics. But continue to call Black Americans poor and slaves . We keep on moving regardless who hates us. Including Africans.
jeanettesdaughter | July 30, 2012 1:32 PM
there is so much that is not true in these posts, i don't know where to begin. actually, i was looking for some commentary on the casting of half of a yellow sun from sober heads like the people who subscribe to shadow and act. (silly me.) there is already a lot of interest in this film because of the book (brilliant and brave) and because of the against type casting of thandie newton. bollywood, nollywood, forty acres and a mule, danny glover's in development of Toussaint (bound to be a global hit for all the reasons left out of these rants!! and partially financed by Venezuela): bring them all on. the nasty jibes about low budgets and poor quality films are extra. some of the best indies have been made on very low budgets with hand held cameras, i.e., you practically have to starin to see and hear what is going on. but for us it's the writing and the talent, the "story" that matters here (to borrow a phrase). writers and filmmakers whether we intend to or not, make our literature (and film to me is a visual lit) for all readers, anyone who will read and see the finished work. works by black artists of whatever nationality or ethnicity may resonate with a particular audience or region but if it stands up at all, it can resonate with anyone interested in kno2wing more, seeing more, feeling more. human experience is universal. what one man can do, another one can do. that is all. support your local film-makers people and help them go global. by the way - whomever said hollywood or white people on television (whatever) show only their own movies -- not true. recently busted down from the middle class, video on demand is now where i see global movies from europe from asia and occasionally from africa, and many shorts and other pieces by and about african american fantasies and experiences. there is also an africa channel. how is it that black people always end up arguing and throwing shade wherever we are from. geesh!
Miles Ellison | July 29, 2012 11:26 PM
I'm curious. What kinds of films would this flood of Nigerian money produce? Would they be different or better than the films that are currently popular? Would they be films that black people would actually watch?
BluTopaz | July 29, 2012 11:02 PM
I have noticed whenever these online convos come up, it's inevitable that a biased African person shows up to attempt throwing shade on Black Americans. The irony is that they are often posting from the very country that has their panties twisted instead of the wonderful Motherland. Or from Europe-lol. With that said, while Courtney sure meant well I don't agree with her suggestion of Black filmmakers reaching out to Nigerian investors, or anyone else just because they are Black. It's a nice thought, though.
Black People | July 29, 2012 12:29 PM
@Suzanne- One last thing. As far as mentioning the last thing the Africa needs is black people. You go ahead tell yourself that, while Africans leave Africa in droves for a better life and the Chinese swallows Africa whole and devours their resources even greater than the Europeans. Yeah Africa doesn't need black people, it's better with Arabs, Indians, Chinese, and Europeans. LOL. Black people in Africa, not even Africans want to be there. But feel free to insult Black Americans, if that helps you feel better about the current state of Africa. But I have a better idea for Africans. Why don't get financing from the Chinese for their films. They already own the continent.
Black People | July 29, 2012 12:05 PM
@Suzanne- Why would African-Americans need financing from Indians and Nigerians? Indians won't even finance films for their own people who are from a different religion, lower caste, and darker skin. As for Nigerians, they can barely finance themselves. Bollywood is for Indians. Nollywood is for Nigerians. Nobody around the world cares for their market except their own people. As far as your hatred of African-Americans in the Hollywood, we have our own films, studios, and television channels. We finance ourselves and we did need resources, Nigeria would be the last place on earth we would turn too. Nigeria does not produce high-quality films period. That movie budget for the movie Legacy was only $500,000. You call that finance? Spare me. As far as your assumptions about profitable films, Nigeria has none. In fact no film outside of Hollywood is profitable on a global scale. As far as the India goes, Slumdog Millionaire was a one and done film. Nobody in America has heard from India since. So spare me the India Films and Nigeria Films are global. These two countries produce films for their own people, nothing more. Just like every group of people on planet earth. Nigeria can barely support their own films. Nobody in America needs financing from Nigeria. What an entire film industry in Nigeria can finance, one person in America can easily produce. I'll say it again, why figure out how to blow Nigeria's horn. Nobody needs Nigeria. Nobody asked for their help. African-Americans are just fine. Hispanics have theirs, as do Asians. Who can Nigerians help anyway? Not even themselves. It's already been discussed around the world that Nigerians produce the most films. But few of quality. Get of your high horse of Nigeria. Only Nigerians care about Nollywood, like its supposed to be.
Laura | July 29, 2012 9:59 AM
@ Black People. I see you don't like Nigerians. This website is dedicated to the Cinema of the African Diaspora. Last time I check Nigerians are part of the African Diaspora. It is ironic that you would disparage this article and say its pointless because of Nigerian nature of the film when the founder of this blog is Nigerian-American. @ Suzanne I see you have nothing for contempt for American Blacks, I don't know what Black Americans have done to you to tie your knickers in a knot. It's obviously you do not understand current climate of film financing. Everyone is going international. And no one finance films because they want to "support someones culture" "...successful Nigerians who are educated and wealthy are not looking to support Black American culture..." People finance films because they want a ROI --Return on Investment. Also one of the reason why American filmmakers go over seas is because of the incentives (i.e. tax, cost of labor)offered by various countries. So if you going to disparage the Black American film makers **by the why who and what is Black Hollywood? --I say is a bunch of actors, and film people WAITING to become stars, give examples. Some Black actors and film people who work in the film industry, have production companies. They are getting international financing. Check out Don Cheadle's production company and the film "The Guard".** So Suzanne before you go on a hate filled rant, inject some actual knowledge so people won't see it for what it is -a hate filled rant.
Dean | July 28, 2012 9:48 PM
You got that right: "together, as black people, we have the resources and ability to finance the development of our own projects much more often than we do" currently. And that sentiment applies to more than film production.
Black People | July 28, 2012 8:14 PM
This article is pointless. A Nigerian film, about a Nigerian story, written by a Nigerian, starring Nigerians, filming in Nigeria, is financed by Nigerians. Who else was going to finance it?
AllAfrikan | July 28, 2012 7:51 PM
@Black People, give me a break and get a clue. Comments like yours are what keeps US (all Black people no matter where we are) segmented. You truly believe that there is a difference, and that's exactly what the white folk in hollywood want you to think. WE need to get together and stay together and make films that work in the best interest of Afrikans everywhere. Know Thyself. Once you do, you won't make comments like that anymore. Try reading Carter G. Woodson's "The Mis-education of the Negro". And whatever you do.....don't EVER put t. perry out there as an example of what is good for US.
Curtis | July 28, 2012 7:38 PM
I think some of you may be missing the overall point, if I may speak for the writer. As a filmmaker myself, I'm reading this and thinking that I should broaden my horizons when I'm looking for funding for my films. I shouldn't only look within the USA because there may be money outside the USA that I can get that I won't know about if I don't make the effort to look for it, especially in a country like Nigeria which is one of the largest film producing industries in the world, and there are people with money looking to invest overseas, just like any other country. As far as I'm concerned, money is a universal language. People understand profit and if you can make them believe that your project can be profitable and make them money, they are more likely to invest in your project, no matter where you are or are from. Does it guarantee anything? No. But you have to at least make the effort to find out.
noel | July 28, 2012 7:26 PM
Dear black american filmmakers reading this, do not take a plane to nigeria to seek film funding. Nigerians will invest in their stories and natives alone, nothing more. Thomas ikimi is a british nigerian from a high class background. Don't get it twisted. Black hollywood don't care about Nigerian's nollywood or Africans. That the reason they don't reached out for any collaborations so they better no reach out for funding. We got pride too. Tambay and others write about some African talents and most time they get no appreciation here. Countless of them. Maybe when white hollywood appreciates and reach out to this very same talents black hollywood will begin to support them and reach out to them.
Emil B. Garuba | July 28, 2012 5:50 PM
Not going to argue on who's right or wrong, but simply say that wherever you can get your funding to make your film, do so! It doesn't matter whether you are a native son or not, or your dad is the tribal chief â funding is a major issue for most filmmakers and you have to jump through some major hoops to get at it.
Speaking from a Nigerian standpoint, itâs twice as hard to convince someone to support developing your film with their hard-earned money (especially when you don't know what they did to get it). They might be patrons of the arts and passionate about helping up-and -coming filmmakers achieve their dreams. Or they could be cutthroat business types who only want to see a reasonable return for their investment. Either way, Iâm sure itâs the same around the world.
With co-productions between domestic and foreign companies, private investors, and even the government, I feel the future looks bright for Nollywood. It just might take a while to get to a place we can say, âItâs okay now.â Hopefully Half Of a Yellow Sun, Doctor Bello, Black Gold, and a slew of other international collaborations will help us reach our goal and convince others that yeah, you CAN find investment possibilities in Nigeria and shoot a decent film that transcends the normal low-budget fare we churn out, whether or not it resonates with the Nigerian people.
Suzanne | July 28, 2012 5:09 PM
@ COURTNEY (author of this article) - In regards to your comment that "black filmmakers here in the USA really should consider looking at Nigeria as a potential source of funding," I think you are being presumptuous. To tell Black Hollywood to seek out "Adenuga", "Dangote" or "Fadeyi" for a dime is a bit much. Truth is, a lot of successful Nigerians who are educated and wealthy are not looking to support Black American culture. The reason why "Half of A Yellow Sun" is backed by 80% Nigerian money is because the filmmaker is a NATIVE SON. Nigerians have a lot of pride and support their own people; hence, the everlasting love for worldwide icons like Fela Kuti and native daughter, Sade Adu. Whether or not anyone wants to admit it, there's already a subtle culture clash between Black Americans and Black Africans, but you expect financing to come easy from Nigerians??? Yeah, right. Good luck. As a Nigerian American, I've heard both sides of the argument. One key factor hurting the black filmmaker today is the lack of cohesion in the U.S. We are so segmented now. There is some divisiveness in the community and it's affecting the way projects are marketed and received and the bottom line. "Half of A Yellow Sun" is a unique situation. How often is a film about Nigerians a co-production between continents and/or countries? This film has the potential for international box office reach in addition to stateside. I see potential for a US, UK, Brazil, Nigeria, and South Africa release. The average black film in America usually gets domestic distribution, and IF LUCKY, a UK release (i.e. Tyler Perry's work). That's all.
ojie king | July 28, 2012 3:29 PM
Well, as a Nigerian born and bread, I have always dreamed that an attempt at making a film that would stand on the same value as Hollywood movies would be made and now I can say with happiness that this has happened. I believe that now, the world have begun to notice the immense talent that Nigeria has to offer and ha started to pay attention. It all starts with one and as Half of the Yellow Sum ha led the way, i am sure that many will follow. The truth is, a good film is a good film is a good film as well as a good story is a good story is a good story no matter which country. There are many films that I have watched with the likes of Volver, Apocalypto to name a few that were not in the English language and yet I was drawn in to the wonderful stories that they had to offer.
Donella | July 28, 2012 3:11 PM
"But black filmmakers here in the USA really should consider looking at Nigeria as a potential source of funding." I agree!
Black People | July 28, 2012 2:56 PM
The film Legacy by Thomas Ikimi only had a budget of $500,000. I hardly call that an investment. Anybody could have put that in. As far as investing $6.4 million for this, they could have shot a film that resonates with Nigerians. Most films in Nigeria are low budget and have yet to reach an international audience. This could have been this film instead of an American slave movie. Guess black people love slavery and colonialism.