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Trailer For 'Fire With Fire' - 50 Cent Collab w/ Rosario Dawson, Bruce Willis, Josh Duhamel

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act June 18, 2012 at 12:41PM

"They'll spend a $120 million on a film or a whole bunch of money making a film and then a whole bunch of money promoting it a year before it actually comes out, and the money they get back in theaters is just the money they spent... And then it goes to dvd and everything is profit there. Some of the movies I've done recently, I was financing and I've already seen a 60 percent return on what I've [been] involved with. They don't understand, they're looking at it and going, 'Well, it went straight-to-dvd,' and they don't realize I'm gonna get another $800,000 off each one of these projects. You can sit there and say 'It went straight-to-dvd'... my ass... They'll try to figure a way to discredit whatever you do because I come from that. I have a lot, so I'm conditioned to the people who haven't been through that and can't get to the next level... 
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Fire With Fire

"They'll spend a $120 million on a film or a whole bunch of money making a film and then a whole bunch of money promoting it a year before it actually comes out, and the money they get back in theaters is just the money they spent... And then it goes to dvd and everything is profit there. Some of the movies I've done recently, I was financing and I've already seen a 60 percent return on what I've [been] involved with. They don't understand, they're looking at it and going, 'Well, it went straight-to-dvd,' and they don't realize I'm gonna get another $800,000 off each one of these projects. You can sit there and say 'It went straight-to-dvd'... my ass... They'll try to figure a way to discredit whatever you do because I come from that. I have a lot, so I'm conditioned to the people who haven't been through that and can't get to the next level... 

Curtis "50 Cent" Jackson said in an previous interview with a Tampa Bay radio station; I already posted this quote about 2 weeks ago, but I feel like I should post it everytime I write about any 50 Cent movies that will most likely be straight-to-DVD releases... just in case anyone's forgotten :)

Here's the trailer for the next one - another release from 50 Cent's 10-picture, $200 million agreement with George Furla's Hedge Fund Film Partners via his Cheetah Vision Films production company

And as was announced about a week ago, Lionsgate and Grindstone Entertainment Group renewed their film slate deal with Emmet/Furla and Cheetah Vision Films for an additional 10 films, expanding their overall relationship.

This one is titled Fire With Fire which sees Rosario Dawson playing the female lead opposite Bruce Willis and Josh Duhamel. 50 Cent has a supporting role in this, unlike past films under his Cheetah Vision banner in which he starred, or co-starred.

Also joining the cast are NFL Cornerback Nnamdi Asomugha (making his acting debut), Quinton "Rampage" Jackson, and Vincent D'Onofrio.

The story centers on a fireman (Duhamel) in the witness protection program who takes matters into his own hands when he's threatened by the man against whom he's set to testify.

Fire With Fire is scheduled for a September release.

Watch its first trailer below:


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