Click to Skip Ad
Closing in...
Indiegogo Video: 'Dear White People' Breaks Domestic Box Office Record for a Crowdfunded Film Indiegogo Video: 'Dear White People' Breaks Domestic Box Office Record for a Crowdfunded Film These Films & TV Series Are Leaving Netflix's Streaming Library at the End of This Month (January) These Films & TV Series Are Leaving Netflix's Streaming Library at the End of This Month (January) Say Hello to the Cast of the All-New, All-Female 'Ghostsbusters' movie Say Hello to the Cast of the All-New, All-Female 'Ghostsbusters' movie Review: Nuance-Deprived "Race" Movie 'Black or White' is Actually About White Frustration (Opens Friday) Review: Nuance-Deprived "Race" Movie 'Black or White' is Actually About White Frustration (Opens Friday) Trailer: Musical Take on the Gospel According to John the Apostle w/ a Black Cast (Harry Lennix, Chaka Khan, Mali Music, More) Trailer: Musical Take on the Gospel According to John the Apostle w/ a Black Cast (Harry Lennix, Chaka Khan, Mali Music, More) ABC Picks Up New Pilot From Shonda Rhimes' Shondaland Titled 'The Catch' ABC Picks Up New Pilot From Shonda Rhimes' Shondaland Titled 'The Catch' First 'Fantastic Four' Reboot Trailer Surfaces! Watch It Now! First 'Fantastic Four' Reboot Trailer Surfaces! Watch It Now! Review: 'Girlhood's' Strength Lies in Its Naturalistic Depiction of Young Female Friendship (Opens Friday) Review: 'Girlhood's' Strength Lies in Its Naturalistic Depiction of Young Female Friendship (Opens Friday) Ava DuVernay & David Oyelowo Make It a Trifecta as They Re-Team for Katrina-Set Love Story/Murder Mystery Ava DuVernay & David Oyelowo Make It a Trifecta as They Re-Team for Katrina-Set Love Story/Murder Mystery Review: Lifetime's 'With This Ring' - So What Did You Think of It? Review: Lifetime's 'With This Ring' - So What Did You Think of It? Review: Nzingha Stewart Guides Lifetime's 'With This Ring' (Premieres Saturday, January 24th) Review: Nzingha Stewart Guides Lifetime's 'With This Ring' (Premieres Saturday, January 24th) Here Are 10 Reasons Why Many of You Aren't Going to Movie Theaters Anymore, According to a New Study Here Are 10 Reasons Why Many of You Aren't Going to Movie Theaters Anymore, According to a New Study 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record Alexandra Shipp Has been Cast as Storm in 'X-Men: Apocalypse' Alexandra Shipp Has been Cast as Storm in 'X-Men: Apocalypse' An Open Letter to My Sister, Ava DuVernay An Open Letter to My Sister, Ava DuVernay 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) Macy Gray, Bryshere Y. Gray (aka Yazz The Greatest) Will Have An Affair In Lee Daniels' 'Empire' Macy Gray, Bryshere Y. Gray (aka Yazz The Greatest) Will Have An Affair In Lee Daniels' 'Empire' It's A 'Hustle & Flow' Reunion! Taraji P. Henson Joins Terrence Howard In Lee Daniels' 'Empire' It's A 'Hustle & Flow' Reunion! Taraji P. Henson Joins Terrence Howard In Lee Daniels' 'Empire' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Netflix Passes Apple As The USA's #1 Provider Of Movies Over The Internet

Shadow and Act By Courtney | Shadow and Act June 3, 2012 at 2:59PM

Some interesting facts worth knowing from a report from IHS Screen Digest, which provides insight into the trends and models associated with digital content creation, market consumption and distribution.
7
netflix

Some interesting facts worth knowing from a report from IHS Screen Digest, which provides insight into the trends and models associated with digital content creation, market consumption and distribution.

- First, IHS says that Americans spent twice as much on buying and renting movies online last year (2011), than they did in the previous year; $992 million last year to be exact.

- Second, Netflix past Apple in 2011 to become the nation's top provider of movies streamed over the Internet. In 2010, Netflix claimed just 1 percent of the total online movie business; 1 year later, that figure leapt to 44 percent! Whoa!

- IHS says Netflix is so dominant in the subscription (key word there, as opposed to per transaction) VOD market, that it's nearest competitor, Hulu, is 10% of Netflix's size.

- Subscription VOD (Netflix primarily) rose a whopping 10,000% year-over-year to $454 million; while transactional VOD (Apple iTunes notably) rose 75 percent to $273 million.

- Lastly, IHS expects the online movie business on whole to double again this year, as it did last year.

So what does this all mean? Stating the obvious - which I know has been discussed many times on S&A - the online movie business is really the future of the business. Or at least, digital delivery through data pipes (whether to your home, portable device, or theater) instead of traditional print projection, or even tapes or discs.

I'm really curious about the initiative that was announced a year ago I believe, that would make movies available to watch at home (at a higher premium) at the same time they open in theaters. Companies like Magnolia Pictures are already releasing their movies first on VOD, and then later opening them in theaters. This new idea, which theater owners of course are fighting against, will allow audiences to rent new films right at home for a higher price (something like $50) on the same day/date those films open in theaters. So you can either stay home, pay the $50, and watch Spiderman 10 on your large screen TV, on the weekend it opens, or pay $12 per ticket to see on a gigantic screen at the theater. 

I know this progression towards an online, at home movie experience isn't universally popular. But I, for one, embrace it. It's just another option as I see it. And competition is a good thing, isn't it?


Shadow & ActNewsletter