Click to Skip Ad
Closing in...
Teaser for 'Jurassic World' (4th Movie in Mega Franchise) Surfaces Teaser for 'Jurassic World' (4th Movie in Mega Franchise) Surfaces Watch Trailer For Controversial Artist Kara Walker’s Film ‘An Audience’ Watch Trailer For Controversial Artist Kara Walker’s Film ‘An Audience’ Watch Trailer for 'Storms of Carnage: The Black Panther Unleashed Part 2' (A Fan-Made Film) Watch Trailer for 'Storms of Carnage: The Black Panther Unleashed Part 2' (A Fan-Made Film) Rumorville - This Actor Just May Be in Contention to Play Apocalypse in 'X-Men: Apocalypse' Rumorville - This Actor Just May Be in Contention to Play Apocalypse in 'X-Men: Apocalypse' Watch Uncomfortable Interview Bill Cosby Gave to AP on Rape Allegations Watch Uncomfortable Interview Bill Cosby Gave to AP on Rape Allegations  Toni Morrison Breaks Down Race as a Social Construct to Stephen Colbert Toni Morrison Breaks Down Race as a Social Construct to Stephen Colbert Viola Davis, Phylicia Rashad, Laurence Fishburne Will Celebrate August Wilson in PBS Special Viola Davis, Phylicia Rashad, Laurence Fishburne Will Celebrate August Wilson in PBS Special Review: 'Seasons of Love' Might Be Yet Another Train Wreck of a Ratings Bonanza for Lifetime Review: 'Seasons of Love' Might Be Yet Another Train Wreck of a Ratings Bonanza for Lifetime Wow! BBC Announces That Idris Elba Will Return for a 2-Part 'Luther' Event Series in 2015 Wow! BBC Announces That Idris Elba Will Return for a 2-Part 'Luther' Event Series in 2015 Spike Lee’s Kickstarter-Funded 'Da Sweet Blood of Jesus' Finds a Distributor, Gets Release Date, Poster, Synopsis Spike Lee’s Kickstarter-Funded 'Da Sweet Blood of Jesus' Finds a Distributor, Gets Release Date, Poster, Synopsis Lupita Nyong'o Will Star in Mira Nair's 'Queen of Katwe' Film Adaptation (On Ugandan Chess Prodigy Phiona Mutesi) Lupita Nyong'o Will Star in Mira Nair's 'Queen of Katwe' Film Adaptation (On Ugandan Chess Prodigy Phiona Mutesi) Whoa! Steve McQueen & Harry Belafonte Are Teaming Up on a Paul Robeson Film. Will Be His Next Feature Whoa! Steve McQueen & Harry Belafonte Are Teaming Up on a Paul Robeson Film. Will Be His Next Feature Chris Rock on That Stubborn Burden of Representation Thing ("Black Fame" vs "White Fame") Chris Rock on That Stubborn Burden of Representation Thing ("Black Fame" vs "White Fame") Weekend B.O. Nov.14-16 (Why Didn’t 'Beyond the Lights' Light Up at the Box Office?) Weekend B.O. Nov.14-16 (Why Didn’t 'Beyond the Lights' Light Up at the Box Office?) White People Don't Get It Because They Never Had to White People Don't Get It Because They Never Had to Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Netflix Passes Apple As The USA's #1 Provider Of Movies Over The Internet

Shadow and Act By Courtney | Shadow and Act June 3, 2012 at 2:59PM

Some interesting facts worth knowing from a report from IHS Screen Digest, which provides insight into the trends and models associated with digital content creation, market consumption and distribution.
7
netflix

Some interesting facts worth knowing from a report from IHS Screen Digest, which provides insight into the trends and models associated with digital content creation, market consumption and distribution.

- First, IHS says that Americans spent twice as much on buying and renting movies online last year (2011), than they did in the previous year; $992 million last year to be exact.

- Second, Netflix past Apple in 2011 to become the nation's top provider of movies streamed over the Internet. In 2010, Netflix claimed just 1 percent of the total online movie business; 1 year later, that figure leapt to 44 percent! Whoa!

- IHS says Netflix is so dominant in the subscription (key word there, as opposed to per transaction) VOD market, that it's nearest competitor, Hulu, is 10% of Netflix's size.

- Subscription VOD (Netflix primarily) rose a whopping 10,000% year-over-year to $454 million; while transactional VOD (Apple iTunes notably) rose 75 percent to $273 million.

- Lastly, IHS expects the online movie business on whole to double again this year, as it did last year.

So what does this all mean? Stating the obvious - which I know has been discussed many times on S&A - the online movie business is really the future of the business. Or at least, digital delivery through data pipes (whether to your home, portable device, or theater) instead of traditional print projection, or even tapes or discs.

I'm really curious about the initiative that was announced a year ago I believe, that would make movies available to watch at home (at a higher premium) at the same time they open in theaters. Companies like Magnolia Pictures are already releasing their movies first on VOD, and then later opening them in theaters. This new idea, which theater owners of course are fighting against, will allow audiences to rent new films right at home for a higher price (something like $50) on the same day/date those films open in theaters. So you can either stay home, pay the $50, and watch Spiderman 10 on your large screen TV, on the weekend it opens, or pay $12 per ticket to see on a gigantic screen at the theater. 

I know this progression towards an online, at home movie experience isn't universally popular. But I, for one, embrace it. It's just another option as I see it. And competition is a good thing, isn't it?


Shadow & ActNewsletter