Click to Skip Ad
Closing in...
Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Sony Hack Reveals the Insufferable Whiteness of Hollywood Sony Hack Reveals the Insufferable Whiteness of Hollywood Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic The Best of Black Television in 2014 The Best of Black Television in 2014 Review: Chris Rock's 'Top Five' Took Me Places I Wouldn't Expect a Chris Rock Film to Go Review: Chris Rock's 'Top Five' Took Me Places I Wouldn't Expect a Chris Rock Film to Go The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal Backlash Against New VH1 Series 'Sorority Sisters' Backlash Against New VH1 Series 'Sorority Sisters' Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Netflix Passes Apple As The USA's #1 Provider Of Movies Over The Internet

Shadow and Act By Courtney | Shadow and Act June 3, 2012 at 2:59PM

Some interesting facts worth knowing from a report from IHS Screen Digest, which provides insight into the trends and models associated with digital content creation, market consumption and distribution.
7
netflix

Some interesting facts worth knowing from a report from IHS Screen Digest, which provides insight into the trends and models associated with digital content creation, market consumption and distribution.

- First, IHS says that Americans spent twice as much on buying and renting movies online last year (2011), than they did in the previous year; $992 million last year to be exact.

- Second, Netflix past Apple in 2011 to become the nation's top provider of movies streamed over the Internet. In 2010, Netflix claimed just 1 percent of the total online movie business; 1 year later, that figure leapt to 44 percent! Whoa!

- IHS says Netflix is so dominant in the subscription (key word there, as opposed to per transaction) VOD market, that it's nearest competitor, Hulu, is 10% of Netflix's size.

- Subscription VOD (Netflix primarily) rose a whopping 10,000% year-over-year to $454 million; while transactional VOD (Apple iTunes notably) rose 75 percent to $273 million.

- Lastly, IHS expects the online movie business on whole to double again this year, as it did last year.

So what does this all mean? Stating the obvious - which I know has been discussed many times on S&A - the online movie business is really the future of the business. Or at least, digital delivery through data pipes (whether to your home, portable device, or theater) instead of traditional print projection, or even tapes or discs.

I'm really curious about the initiative that was announced a year ago I believe, that would make movies available to watch at home (at a higher premium) at the same time they open in theaters. Companies like Magnolia Pictures are already releasing their movies first on VOD, and then later opening them in theaters. This new idea, which theater owners of course are fighting against, will allow audiences to rent new films right at home for a higher price (something like $50) on the same day/date those films open in theaters. So you can either stay home, pay the $50, and watch Spiderman 10 on your large screen TV, on the weekend it opens, or pay $12 per ticket to see on a gigantic screen at the theater. 

I know this progression towards an online, at home movie experience isn't universally popular. But I, for one, embrace it. It's just another option as I see it. And competition is a good thing, isn't it?


Shadow & ActNewsletter