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A Hint Of What's To Come - Gabby Douglas Gets Kellogg's Endorsement

by Sergio
August 3, 2012 11:18 PM
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Gabby Douglas

In what will no doubt be the first of many product endorsement deals, Kellogg's was the first company to sign a deal with Olympic Gold metalist and America's Sweetheart, Gabby Douglas, just hours after Douglas won her second gold metal in the gymnastics all-around competition, at the London Olympics, putting her on the box of Kellogg's Corn Flakes.

According to industry analysts, this will be the first of many endorsements deals to come her way very soon.

One of them, Joe Favorito, told CBS News that: "As a 16-year-old, she has really got kind of the sky is the limit. She brings so many intangibles that marketers look for. She's young. She's fresh. She's a new face."

Another sports media analyst, the Chicago based Mark Ganis, said that he expects Gabby will earn "low to mid seven figures" during the next year.

Dominique Dawes, who, as you remember, was the first African American female to make the Olympic Gymnastics Team, and one of Gabby's idols, also weighed in on the endorsement,  but cautioned that: "Gabby is going to start quickly recognizing that she's a business, she's a brand, and she should be very selective in the people she surrounds herself with and the opportunities she decides to take."

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  • samuel shadrick | August 8, 2012 2:46 AMReply

    My cousin Gabby, her siblings +her mother and father deserves every penny. Nobody said anything about the other olympians getting endorsements. Really. Yes she is my real cousin. Her mom is my 1st cousin. But they deserve every penny. Go cuzzo. I AM SO PROUD OF MY COUSIN GABBY DOUGLAS. Like Martin would say YOU GO GIRL!!!

  • kid chaos | August 4, 2012 5:40 PMReply

    Gabby stick with the white folks at the end of the year you will be rolling in the cash money.Orville you just watched the event wishing you could wear the outfits.

  • Orville | August 4, 2012 5:31 PMReply

    Domininque Dawes is amazing I hope Gabrielle keeps in contact with her she seems very protective of the child. I also hope Gabrielle's parents and family keep a close eye on this girl there are a lot of vultures out there. I think because Gaby has such an outgoing personality she's going to be making millions of dollars and she deserves it! Gaby is an inspiration to so many young black girls that might be interested in getting into gymnastics.

    I was disappointed to hear the bullshit about Gabrielle's hair and sad to see other black people talking crap about the child. Gaby's hair is fine she's an athlete not a model her job is to compete and she's going to sweat. I thought Gaby's hair looked fine. Too many haters out there including NBC sports which I thought were very crude and racist against Gabrielle. But Gaby won the gold medal and soared past her own teammates and became the breakthrough star. NBC wanted Jordyn Wieber to be America's sweetheart but Gaby proved to be the more mentally tough and better gymnast. Congrats Gaby!!!

  • THE BLACK POLICE | August 4, 2012 8:54 PM

    What did NBC do? "NBC sports which I thought were very crude and racist against Gabrielle"

  • CareyCarey | August 4, 2012 11:49 AMReply

    "Empathy" is the capacity to recognize feelings that are being experienced by another sentient or being. Someone may need to have a certain amount of empathy before they are able to feel compassion. More virtuous than simple empathy, compassion commonly gives rise to an active desire to alleviate another's suffering. I mention the two ( Empathy & Compassion) b/c I am really trying to understand the motivation behind Matt Smith's and TBP's comments. I am serious, but maybe Blutopaz said it best, some people simply thrive on that ish, so sharing or understanding their pain will be impossible. MOVING ON... Good look S&A/Sergio Gabby Douglas's accomplishment is simply -- MAJOR! Every black media outlook (imo)should stop, look and reflect. The average person has no idea of the path she and her family has traveled. Just being black in America is a huge hurdle. Then comes the thousands of hours in the gym. Long lonely hours filled with doubt, setbacks, pain and mental stress. This young child, at the age of 14, had to leave the comfort of her family and move to IOWA (leaving her family and friends behind). Who understands how hard it must be for a black child to endure the difficulties of THAT journey (in that sport)? GO GABBY! YOU'VE DONE MY HEART PROUD!

  • COMMENT POLICE | August 4, 2012 12:08 PM


  • ALM | August 4, 2012 11:25 AMReply

    She deserves it. She's an inspiration to us all. Hard work + sacrifice eventually will pay off in positive dividends.

  • BluTopaz | August 4, 2012 8:58 AMReply

    Dominique is a class act too and I'm glad she's a mentor for this child. She interviewed Gabby for a sports show and it was so touching, they were both almost in tears when first meeting. Gabby seems like a wise beyond her years young lady, and I think she is the first WOC of any nationality who has won the individual gold in gymnastics. Such an inspiration, and I love how we have her AND the Williams sisters repping us at the Olympics this year. Oprah should be calling them all now, if she hasn't already.

  • BluTopaz | August 4, 2012 9:03 AM

    meant to add, i hope she is not purely labeled the flying squirrel. I really dislike that nickname for anyone, but I know she had it before the Olympics so i guess she is ok with it.

  • Logic | August 4, 2012 8:11 AMReply

    Get it, Gabby!

  • Matt Smith | August 4, 2012 4:23 AMReply

    This is great coverage of Indie Film!!

  • Logic | August 4, 2012 8:06 AM

    I'm sure she'll have a TV/Film cameo soon enough. Feel free to stay pressed.

  • THE BLACK POLICE | August 4, 2012 3:33 AMReply

    How come yall never covered the Black outrage over Gabby's hair. I was stunned. Black people are fucked. Period.

  • only idiots care about gabby's hair | August 5, 2012 12:12 AM

    thats it :)

  • WOW | August 4, 2012 5:39 PM

    "Black people like you thrive on that ish" **eyes looking @ The Black Police** stop asking dumb questions! All you are doing (and have been doing) is starting mess and stirring mess. This post is about a wonderful young lady. Show your love.

  • THE BLACK POLICE | August 4, 2012 3:28 PM

    Why are you calling them "chickenheads"?

  • Donella | August 4, 2012 3:11 PM

    "We are ashamed when our true black African features are obvious." No. Not WE are ashamed. The CHICKENHEADS are ashamed.

  • THE BLACK POLICE | August 4, 2012 1:46 PM

    "A few chicken heads" represents the view of many. It highlights the concept of black shame. We are ashamed when a fellow black makes a mistake. We are ashamed when our true black African features are obvious. Im glad S&A kept it classy though. Keep up the good work yall. Whos this Matt Smith fellow? Hes white isnt he? That would be telling.

  • COMMENT POLICE | August 4, 2012 11:32 AM


  • BluTopaz | August 4, 2012 8:45 AM

    TBP----A few chickenheads tweeted their ignorance and jealousy over our beautiful Gabby and the Black blogosphere went into an uproar. As Sergio indicated that issue has been covered extensively in the past what, 2 days. Why bring it here and not just focus on this young lady's major accomplishments? You say Black people are effed, Black people like you thrive on that ish.

  • sergio | August 4, 2012 8:19 AM

    To answer your question I did consider it and we have several times in the past dealt (if you Google it) with black women's hair and its representation in the media. But most of the responses were mainly very angry ones so I decided to pass this time around. Besides we get enough angry responses enough as it is anyway like Matt Smith, above for example, who had a tantrum because this article does not deal with inde black film unlike the 4,745,345 articles which have. However it does deal very much with the media and black representation. Sorry Matt I can't be perfect all the time and walk on water like you

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