Click to Skip Ad
Closing in...
'Key & Peele' Will End After Its Current Season 'Key & Peele' Will End After Its Current Season MSNBC Decides: Touré Is Out, Rev. Al Stays (For Now) MSNBC Decides: Touré Is Out, Rev. Al Stays (For Now) Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Revisiting Spike Lee's Perplexing 'She Hate Me' on Its 11th Anniversary Revisiting Spike Lee's Perplexing 'She Hate Me' on Its 11th Anniversary Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 Samira Wiley to Co-Star in Film Based on Kitty Genovese 1964 Murder Samira Wiley to Co-Star in Film Based on Kitty Genovese 1964 Murder MTV Has Made Its 'White People' Documentary Available Online - Watch It Here MTV Has Made Its 'White People' Documentary Available Online - Watch It Here MSNBC Is Caught Between a Rock and a Hard Place with Rev. Al (Demote Him or Let Him Go?) MSNBC Is Caught Between a Rock and a Hard Place with Rev. Al (Demote Him or Let Him Go?) LeBron James Inks "Unprecedented Agreement" with Warner Bros. Spanning Film, TV, Digital LeBron James Inks "Unprecedented Agreement" with Warner Bros. Spanning Film, TV, Digital "New Money, New Power" in 'Empire' Season 2 First Look Video Promo "New Money, New Power" in 'Empire' Season 2 First Look Video Promo Don Cheadle's 'Miles Ahead' Will World Premiere as the Closing Night Film at the 53rd New York Film Festival Don Cheadle's 'Miles Ahead' Will World Premiere as the Closing Night Film at the 53rd New York Film Festival What TV Critics Are Saying about MTV's 'White People' Documentary + Watch 3 Clips What TV Critics Are Saying about MTV's 'White People' Documentary + Watch 3 Clips Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

A Strong 2nd Week For 'Mandela: Long Walk To Freedom' While Spike Lee's 'Oldboy' Tanks

Shadow and Act By Natasha Greeves | Shadow and Act December 9, 2013 at 11:50AM

A Strong 2nd Week For 'Mandela: Long Walk To Freedom' While Spike Lee's 'Oldboy' Tanks
0
Idris/Mandela

In terms of specialty box office over the weekend, the death of Nelson Mandela last week Thursday, may have drawn some added attention to The Weinstein Company's biopic Mandela: Long Walk To Freedom, which continued into its 2nd week in release, still in only 4 theaters, grossing $77,652, for a per screen average of $19,413, and a total gross so far of $183,368.


It saw a tiny 7% drop in ticket sales from its weekend's opening, considering that it's screening in the same number of theaters. It's a surprise the TWC didn't expand it further to a larger number of theaters across the country, something that's typically done after opening weekend. And as callous as it might sound, exploiting tragedy for profit isn't beyond the capabilities of those who are in the business of entertainment. It happens often.

According to Box Office Mojo, TWC will expand the film nationwide during the week of Christmas, which is still 2 weeks away. I wouldn't be shocked if that expansion happens sooner.

But the film is doing well with strong per screen averages and that should continue in light of current events. 

Meanwhile Spike Lee's Oldboy "reinterpretation" continues its very weak performance, dropping over 66% in its second week in release, making a sad $296,000 total, with a per screen average of just $508. Its total gross so far is $1.95 million, which is abysmal, considering that its budget was $30 million. It's safe to say that it won't be making its money back.

This article is related to: Box Office


Shadow & ActNewsletter