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ABC's 'Scandal' Dominates At 10pm w/ Its 2nd Highest Rating Ever

Television
by Tambay A. Obenson
February 1, 2013 12:59 PM
2 Comments
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It's becoming less and less of a surprise every week, at this point... I remember it used to take second place to CBS' Elementary at the 10pm hour. Now it's consistently beating that show - this week, beating it by its widest margin ever.

But since I know tons of you are big fans, I'm sure you love hearing it each whenever it's news...

Via press release from ABC...

ABC's "Scandal" Dominates at 10pm with its 2nd Highest Rating Ever

Info on ABC's Thursday, ahead of the regular press release.

More than doubling its Adult 18-49 lead-in (+155% over the repeat Shark Tank) at 9pm, ABC's Grey's Anatomy took second place in its hour, beating Fox's Idol-driven Glee by 33% and NBC's 1-hour The Office by 40%. The ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Grey's was the only show in the hour to gain young adult audience from start to finish. Grey's held strong retention of its week-ago telecast in viewers (98%) and young adults (93%).

Delivering its best lead-in retention ever out of an original Grey's (92%/96%), ABC's Scandal won the 10 o'clock hour in Adults 18-49 by 22% over CBS' Elementary (biggest margin ever) and tripled NBC's series debut of Do No Harm (+200%). Scandal was the #1 series in its slot for its 6th consecutive broadcast with young adults. Gaining over its last original in Adults 18-49 (+4%), Scandal marked its 2nd-highest rating ever. In fact over the course of its last 5 originals, Scandal has delivered the series' Top 5 highest-rated telecasts. In addition, the ABC drama hit new series highs with key Women (W18-34/W18-49). The ABC sophomore was up over an original Private Practice on the year-ago night by 23% in viewers and by 17% in young adults.

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2 Comments

  • NNVEE13 | February 3, 2013 12:13 AMReply

    Not only does Kerry Washington do a very good job leading this drama they do an excellent job of writing rich, interesting characters for the supporting cast. Another thing that sets it apart is you never know who is loyal to whom or who is backstabbing who from week to week. A good recipe for bringing viewers back every week.

  • michele | February 1, 2013 2:59 PMReply

    Great News.
    I watch the show and I'm glad it's growing in popularity.

    I guess now we'll have to see what Deception does. I hope NBC gives it a chance for at least one more season.

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