ABC's 'Scandal' Marks Most-Watched Telecast Ever & Spikes Over Last Season's Finale

Television
by Tambay A. Obenson
May 17, 2013 12:09 PM
3 Comments
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Via press release from ABC:

ABC's "Scandal" Marks Most-Watched Telecast Ever and Spikes Over Last Season's Finale

In its second season finale, ABC's red-hot Scandal delivered the series most-watched telecast ever (up for the 3rd week in a row) and tied a series high in Adults 18-49 for the 2nd week running. The show also achieved new all-time highs across all key Women (W18-34/W18-49/W25-54). Scandal dominated the 10 o'clock hour, beating the second hour of CBS' 2-hour Elementary finale by 68% in Adults 18-49 to finish as the #1 TV series in its slot on each of its last 16 first-run broadcasts. Scandal spiked over its year-ago first season finale in Total Viewers (+25%) and Adults 18-49 (+39%). Scandal built on its Grey's Adult 18-49 lead-in for the 3rd time in 4 weeks.

Scandal Social Stats: Scandal once again topped Thursday night as the most social series with 571,353 tweets, which is its highest number this season. This is up +83% from the prior week, and Scandal has now delivered over 4.3 million tweets this season making it ABC's most social program. As it has continually done this season, Scandal outperformed the American Idol Finale by +56% (366,061 tweets)

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3 Comments

  • JDB | May 20, 2013 4:10 PMReply

    They're going to have to change the time slot soon. Grey's and Scandal back to back is a waste of a valuable opportunity to help other shows.

  • ALM | May 17, 2013 5:40 PMReply

    Wow. Congrats to Ms. Rhimes and the cast ABC should have just gone ahead and approved a fourth season also. Networks have approved less popular shows for multiple seasons all at once in the past. That would be too good to be true, though.

  • beemooree | May 17, 2013 12:59 PMReply

    9.1 viewers and 3.2 demo. congrats to Kerry. Once again Scandal beats out greys anatomy.

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