Click to Skip Ad
Closing in...
Steele: 'How to Get Away w/ Murder' & 'Black-ish' - the Good & the Bad Steele: 'How to Get Away w/ Murder' & 'Black-ish' - the Good & the Bad "Randy, Red Superfreak and Julia" - 'Scandal' Season 4 Premiere Recap "Randy, Red Superfreak and Julia" - 'Scandal' Season 4 Premiere Recap 'How to Get Away with Murder' Episode 1 Recap + Your Thoughts... 'How to Get Away with Murder' Episode 1 Recap + Your Thoughts... Read What YOU Thought About 'Black-ish' After Last Night's Premiere... Read What YOU Thought About 'Black-ish' After Last Night's Premiere... Storm Would Have to be Recast for Future 'X-Men' Movies. Who Would You Like to See Play Her? Storm Would Have to be Recast for Future 'X-Men' Movies. Who Would You Like to See Play Her? 5 Netflix Streaming Titles You May Not Know Are Available & May Want to Check Out (9/23/14) 5 Netflix Streaming Titles You May Not Know Are Available & May Want to Check Out (9/23/14) Awkward Black Girl's Next Misadventure: Her Own Studio Awkward Black Girl's Next Misadventure: Her Own Studio 101-Year-Old Film Footage Found in Museum's Collection Is Earliest-Known Feature Made w/ Black Actors. First Public Screening in Nov. 101-Year-Old Film Footage Found in Museum's Collection Is Earliest-Known Feature Made w/ Black Actors. First Public Screening in Nov. Once Supporters Now Critical of Actress Daniele Watts, as Civil Rights Activists Call on Actress to Apologize Once Supporters Now Critical of Actress Daniele Watts, as Civil Rights Activists Call on Actress to Apologize Watch First Episode of ABC's New Series 'Black-ish' Now Watch First Episode of ABC's New Series 'Black-ish' Now 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) Thankfully, 'The Equalizer' Gets an "R" Rating From the MPAA (No Surprise Here) Thankfully, 'The Equalizer' Gets an "R" Rating From the MPAA (No Surprise Here) Early Reviews Say 'How To Get Away With Murder' is Very Much in the Style of 'Scandal.' Good Thing or Not? Early Reviews Say 'How To Get Away With Murder' is Very Much in the Style of 'Scandal.' Good Thing or Not? Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Denzel Washington Reveals Daughter Is In 'Django Unchained' + Roles He Regrets Rejecting Denzel Washington Reveals Daughter Is In 'Django Unchained' + Roles He Regrets Rejecting Exclusive: Omari Hardwick Raw (Career Evolution, Transition, Testimony Of Faith In Hollywood, 'Kick-Ass 2,' More) Exclusive: Omari Hardwick Raw (Career Evolution, Transition, Testimony Of Faith In Hollywood, 'Kick-Ass 2,' More)

America - You Really Don't Matter All That Much To Hollywood Studios Anymore...

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act August 26, 2013 at 1:10PM

Especially when it comes to summer tent-pole movies.
11
Hollywood Sign

Especially when it comes to summer tent-pole movies.

Emphasis on the importance of the international marketplace, when it comes to Hollywood's distribution of its films, should be old news by now. We've heard it all before - including the "black films don't sell overseas" nonsense that seems to have become a self-fulfilling prophecy. 

Veteran Hollywood producer and author, Lynda Obst discusses the current state of affairs, in which tent-pole movies rule the industry, with overseas markets really being the primary target, not USA audiences. As she notes, currently, a whopping 80% of box office comes from outside the USA. That's hefty. And as she suggests, the USA has quickly become somewhat irrelevant in measuring a movie's success, because a film could be a box office failure in the USA, but dominate box offices in the international marketplace, and be very profitable. We've seen that happen a few times.

A recent movie like Pacific Rim, which cost $190 million to make, hasn't cracked $100 million yet in domestic box office (it just wasn't a good movie); but it's made $300 million overseas, for about a 25%/75% ratio. 

The figures for The Lone Ranger, another summer tentpole movie that really underperformed in the USA, has a similar split between Stateside box office and foreign.

But is this a bubble that might be soon to burst? 

Obst discusses that and more, including how major international markets like China only allow Hollywood's bloated action movie extravaganzas to show on their screens, while dramas and romantic comedies are of no interest because, as Obst says, it's partly to protect smaller-scale films made locally in China, and partly to prevent “the infiltration of our ideas.

Interesting because I'd say that these Hollywood tentpole movies aren't completely empty and free of the "ideas" that the Chinese government may be worried about.

Obst's new book, Sleepless in Hollywood: Tales from the New Abnormal in the Movie Business, recently hit book-stands, for those interested in checking it out.

Listen to her short conversation on Public Radio International:

This article is related to: Things That Make You Go Hmm...


Shadow & ActNewsletter