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Are you watching Bounce TV? Network's Ratings Continue To Rise As It Claims Its Piece Of The Black TV Pie

Television
by Tambay A. Obenson
June 3, 2014 10:43 AM
9 Comments
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Are you watching Bounce TV?

Very little of its existing programming actually appeals to me at this time, so I'm not an avid viewer of the relatively new network. But clearly, a good number of you are, and more continue to discover it apparently, according to the press release from the network that I received yesterday.  

With a lineup comprised of primarily old TV shows and movies (although it also boasts its own roster of new and original programming - both scripted and unscripted), Bounce TV, the nation's fast-growing and only broadcast television network for African Americans, continues to rack up ratings and viewership gains in all key demographics, across all dayparts in the just-completed May ratings period.

Highlights include:

· Primetime viewership increases of +67% in delivery of P18-49 and + 74% for P25-54 compared to last year.

· Bounce TV continues to surge as the clear-cut #2 most-watched African American-targeted network in television, posting gains of +65% in A.A. viewership in Total Day. Bounce TV was also the only African American-targeted network to register year-to-year growth:

· Ranked alongside all ad-supported cable networks, Bounce TV ranked 9th in the delivery of African American Adults, beating BRAVO, OWN, WE, Lifetime, TBS, Oxygen, TRU, TV One and 88 other networks.

· Bounce TV ranked 3rd in Time Spent Viewing for Total Day among all viewers 18-49 to continue to boast one of the most-engaged audiences in all of television.

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.

They are in what is fast-becoming a very competitive space - specifically TV networks catering specifically to black audiences; or I suppose we could just call them black TV networks. BET currently sits on the throne, given its recent aggressive push into original scripted programming for adults; TV One has its own share of original series (although their unscripted programming has proven to be the network's money and ratings center - see Unsung as well as the R&B Divas franchise as an example); and then there are networks that don't necessarily classify themselves as black TV networks, but whose programming clearly wants to draw that audience, like the Oprah Winfrey Network - OWN - as well as even VH1 with its wealth of reality TV series (the Love & Hip Hop franchise, Basketball Wives, T.I. & Tiny, and others) and scripted dramas (Single Ladies, Hit The Floor), original movies (the TLC biopic, as well as the upcoming sequel to Drumline, to name 2). Even ABC's 2014/2015 primetime lineup has added even more, shall we say, color in another series from Shonda Rhimes, starring Viola Davis (How To Get Away With Murder), as well as Kenya Barris' comedy series Black-ish

Suddenly, TV networks are realizing that there's an underserved & loyal black TV audience, whose tastes vary. 

Once again, are you watching Bounce TV? And if so, what shows have your attention that those of us who aren't watching, should consider paying attention to? 

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9 Comments

  • Ava | June 5, 2014 7:14 PMReply

    I must admit, if a classic film comes on (e.g. Cooley High, To Sir With Love), especially on a Sunday afternoon, I may watch despite the fact that I don't really care for films being edited for T.V. They have also shown contemporary films like Crooklyn, The Inkwell, Straight Out of Brooklyn as well as little known films like Watermelon Man. My only issue with how they schedule their films, is that they often show some of their most compelling offerings at non prime time hours--late at night, for instance.
    @ Teofilo Colon Jr. I really like your idea of having more international offerings as well. I do think their current film offerings have to do with the film catalog that they have access to.
    I've found that since using an Antenna, I get quite a few niche channels that show films. Get TV (has anyone else seen it?) shows films from the Sony Pictures film catalog.
    It's surprising what you can see with a simple antenna.

  • Phil | June 4, 2014 9:56 PMReply

    Interesting, Bounce's website states that I should be able to receive the signal with a digital antennae. I'll have to check it out. Maybe I can finally kill the cable.

  • jess | June 4, 2014 3:31 PMReply

    I would probably catch some of their movies if they were streaming online.

  • Passing By | June 4, 2014 1:43 PMReply

    The name is horrible and they should really rebrand. I live in a part of the country that's predominated by whites so my provider doesn't offer this. But even if they did (as they do TV One, for additional $$$) I wouldn't pay the extra fee. It doesn't sound like they're offering anything new or that one couldn't, conceivably, rent on netflix.

  • Teofilo Colon Jr | June 3, 2014 6:48 PMReply

    I don't have cable and BounceTV is the closest thing I have to a television network that caters to my interests as a Black man. Like the family of Daniel (who wrote a comment below), I enjoy the re-runs of Fat Albert and Soul Train. Ditto watching blaxploitation films of the 70s, kung-fu movies and contemporary black films from the 80s, 90s and 2000s. BounceTV has also enabled me to see many 'Black' movies that I had always intended to see but never got around to checking out, like 'The Liberation of L.B. Jones'.

    I wonder if BounceTV would consider showing films from throughout the African Diaspora though. 'Foreign' Movies like 'Garifuna In Peril' (USA/Honduras), 'City of God' (Brazil), 'Black Orpheus' (Brazil), Xala (Senagal, Africa), 'Young Soul Rebels' (United Kingdom), 'The Harder They Come' (Jamaica), 'Smile Orange' (Jamaica), 'Toussaint L'Ouverture' by Philippe Niang (Haiti--although it was filmed in Martinique) and others that I am not thinking of right now.

    To Daniel's point, it's also nice to see HBCU football and/or basketball games. When I turn on the television, I make it a point to tune into the channel to see what BounceTV is showing. I often find myself staying.

    Teofilo Colon Jr
    beinggarifunaDOTcom

  • troublemaker | June 3, 2014 6:46 PMReply

    Another thing I'm happy that Bounce TV is in the mix because it is forcing both BET and TV One to step up their game. Before when it was only BET, they got way without creating any original programming. When TV One came in, they put some heat on BET but Bounce TV is turning it all the way up!

  • troublemaker | June 3, 2014 6:42 PMReply

    I love Bounce TV. It's trying to do what BET couldn't do. I love the blaxploitation films and I love that they are trying their hand at original programming.

  • Mia | June 3, 2014 6:29 PMReply

    a friend of mine ( who's deaf ) said that they don't have closed caption... which isn't good at all

  • Daniel | June 3, 2014 4:46 PMReply

    Since ridding myself of cable television a year and a half ago, BounceTV (and to a lesser degree MeTV) is often a delightful and entertaining diversion from the major networks, Hulu and Netflix. My family enjoys the re-runs of Fat Albert and Soul Train. In addition, I've been able to catch up and see many of the so-called blaxploitation films of the 70s, along with old Sidney Poitier films, an occasional kung-fu movie and more recent black films from the 80s and 90s. I don't particularly care for much of their original programming, but their documentary on MLK, Jr. this past spring was excellent and it's always nice to catch a HBCU football game. When I watch television, I always make a point of tuning into the channel to see what's on. Maybe a bit too many commercials during the movies, but that's obviously how they pay the bills.

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