Click to Skip Ad
Closing in...
You Likely Won't Find a More Candid & Comprehensive Interview with Euzhan Palcy Than This One... You Likely Won't Find a More Candid & Comprehensive Interview with Euzhan Palcy Than This One... Watch Clip From 'Teachers' - a Film on the Education Crisis in the USA, Starring Tatyana Ali Watch Clip From 'Teachers' - a Film on the Education Crisis in the USA, Starring Tatyana Ali 40+ Black Filmmakers Will Take Over Twitter Tomorrow for an AFFRM-ing Objective. You Should Join Them... 40+ Black Filmmakers Will Take Over Twitter Tomorrow for an AFFRM-ing Objective. You Should Join Them... The Nina Simone Bio Starring Zoe Saldana Will Apparently Be Released Later This Year... The Nina Simone Bio Starring Zoe Saldana Will Apparently Be Released Later This Year... The American Black Film Festival Announces Its 2015 Films in Competition The American Black Film Festival Announces Its 2015 Films in Competition Why ‘The View’ Badly Needs Raven-Symoné Why ‘The View’ Badly Needs Raven-Symoné It's Black Bike Week! Watch 2 Short Documentaries on the Popular Annual Event It's Black Bike Week! Watch 2 Short Documentaries on the Popular Annual Event Gabrielle Union Joins Jamie Foxx in a Race to Save His Kidnapped Son, in 'Sleepless Night' Gabrielle Union Joins Jamie Foxx in a Race to Save His Kidnapped Son, in 'Sleepless Night' Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch a Clip From Ethiopia's First-Ever Cannes "Official Selection" - Coming-of-Age Drama 'Lamb' Watch a Clip From Ethiopia's First-Ever Cannes "Official Selection" - Coming-of-Age Drama 'Lamb' Watch Grace Jones’ “Banned” Citroën CX TV Commercial Watch Grace Jones’ “Banned” Citroën CX TV Commercial 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

"Attack The Block" vs. "Captain America" - Which One is Going To Be Better? (Here's A BIg Clue...)

Shadow and Act By Sergio | Shadow and Act July 8, 2011 at 1:30AM

One of the main reasons why we're constantly talking about Attack The Block (which is opening in selected cities on July 29) is not only because it's an interesting film (well to me it is), but also because Sony/Screen Gems has been advance screening this film A LOT everywhere. I've lost count how many invites I've gotten to see the film, and some in cities I don't even live in.
16

One of the main reasons why we're constantly talking about Attack The Block (which is opening in selected cities on July 29) is not only because it's an interesting film (well to me it is), but also because Sony/Screen Gems has been advance screening this film A LOT everywhere. I've lost count how many invites I've gotten to see the film, and some in cities I don't even live in.

Since they picked up the film for domestic distribution they're been hyping it, showing it in advance previews to get the word out and develop good word-of-mouth, because they believe they have a real sleeper summer hit on their hands.

On the other hand, there's Paramount's and Marvel's $140 million Captain America opening in thousands of theaters nationwide, and in some countries overseas, on Friday, July 22nd. However I found out yesterday that the studio is not allowing any advance media or public screenings until the Weds night before the film. In order words, no one is allowed to see the film until 36 hours before it opens theatrically.

No matter how you cut it or slice it, that means one thing: it's a stinker and Paramount is trying to limit, as best they can, any bad advance word before the film comes out. However in this age of Twitter (and no I don't tweet or twit or twat or whatever it's called), social networking and instant communications, there's not a whole lot you can do. Word will no doubt get out before the film comes out.

Of course Paramount might show the film in advance to a few, as EFilm Crtic's Erik Childress has famously called them, "quote whores". So-called, alleged "film critics" who are willing to sell their souls and integrity to studios for some pre-packaged, lame review quotes, to be put into ads for the films. But that would be a last "Hail Mary" pass that won't fool anyone except the extremely naive or stupid.

But in a summer so far that has had its share of box office disappointments and under-performers, studios are scrambling to contain the damage as best they can.

This article is related to: FYI


Shadow & ActNewsletter