Ava DuVernay-Directed Episode Of 'Scandal' Nearly Beats CBS & NBC Combined In 10PM Hour

Television
by Tambay A. Obenson
November 22, 2013 3:49 PM
9 Comments
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The press release from ABC doesn't mention social media activity, but, from what I'm told, Twitter was all-a-buzz last night during the latest episode of Scandal, with not just one, but I believe as many as 3 different related hashtags trending at different points during the broadcast.

As Lesley Goldberg, The Hollywood Reporter's senior TV staff writer tweeted last night:

#Scandal has 6 of the top 10 trends in the U.S. right now: #sisterdaughter, Really Harrison, #dontsellthehouse, David and Abby, #GladiAVA

She may have meant 5 of the top 10.

But it doesn't matter whether it's 4, 5, or 6. It was evidently a popular episode! 

I wonder if that number of trending hashtags is a record for a TV show. 

Last night's episode was the #2 TV draw for the day, with 8.8 million viewers, second only to The Big Bang Theory on CBS, which aired earlier in the evening. 

Also worth mentioning, Scandal nearly beat CBS and NBC broadcasts COMBINED during the 10pm hour, leading Elementary by 61% and Parenthood by 142%. 

On average, Scandal is up 68% over the same point last year in Adults 18-49, making it TV's fastest-growing returning series this season and ABC's highest-rated show in the time slot since Lost (remember that cult series?) during the 2007-08 season.

A renewal for another season is practically guaranteed, despite recent concerns that Shonda Rhimes might end it all a lot sooner than fans would want. Given its impressive success, I'm sure ABC will bring Scandal back for at least one more season, so don't fret Gladiators!

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9 Comments

  • ALM | November 23, 2013 4:43 PMReply

    Ava does nothing but top notch work, so I knew that she would slay the direction of "Scandal". Shonda needs to do what it takes to secure Ava to direct at least two episodes each season here after. That episode was something to see....I'm glad that I wasn't eating while it aired.

  • BeckyG | November 23, 2013 9:15 AMReply

    The last two episodes have been disturbing. I am caught off guard and filled with angst.

  • Mia | November 23, 2013 1:34 PM

    who cares
    if your all that supposed disturbed then don't watch it

  • Really? | November 23, 2013 3:27 AMReply

    And this is saying what exactly?

  • Raina | November 24, 2013 3:15 PM

    that is did good ratings. is that so hard to understand?

  • SF | November 22, 2013 4:36 PMReply

    It was the best Scandal episode yet and that is no exaggeration.

  • BANTA | November 22, 2013 4:22 PMReply

    An extraordinary expisode for fans that needed an assured hand and Ava provided that in SPADES, chile! Wrist-eating. Sweet love making. Shirtlessness. Multiple grown man tears. Political controversy. Dysfunctional family dynamics. It. Was. Everything!!!!!!!!!!!!!!!!!!!!!!!! Congrats Kerry, Shonda and AVA!

  • pFown | November 22, 2013 4:22 PMReply

    Scandal last as long if not longer than Greys Anatomy. I hope she doesnt shut it down prematurely.

  • Nerissa | November 22, 2013 3:58 PMReply

    #Scandal is the 6th hashtag.
    Was a pretty gruesome episode in many ways. Very raw and showed human nature at its worse/devious.

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