Click to Skip Ad
Closing in...
Producer Charles Belk and Actress Daniele Watts Apparently "Fit the Description" (Just Another Day in the Neighborhood) Producer Charles Belk and Actress Daniele Watts Apparently "Fit the Description" (Just Another Day in the Neighborhood) What’s the Big Secret That Got Those ‘No Good Deed’ Screenings Canceled? What’s the Big Secret That Got Those ‘No Good Deed’ Screenings Canceled? Watch First Episode of ABC's New Series 'Black-ish' Now Watch First Episode of ABC's New Series 'Black-ish' Now Antoine Fuqua Confirms He'll Be Partnering w/ Denzel Washington on a 'Magnificent Seven' Remake Antoine Fuqua Confirms He'll Be Partnering w/ Denzel Washington on a 'Magnificent Seven' Remake It's a Done Deal - Paramount Pictures Will Distribute Chris Rock's 'Top Five' Worldwide It's a Done Deal - Paramount Pictures Will Distribute Chris Rock's 'Top Five' Worldwide Interview: Taraji P. Henson On 'No Good Deed' and A Woman's Intuition Interview: Taraji P. Henson On 'No Good Deed' and A Woman's Intuition 'Matthew 18' - "The Scariest African American Film... Ever!" - Gets a Full Trailer + Release Date 'Matthew 18' - "The Scariest African American Film... Ever!" - Gets a Full Trailer + Release Date Crowdfund This: 'Newlyweeds' Star Trae Harris Is a 150-year-old African American Vampire in 'Octavia' Crowdfund This: 'Newlyweeds' Star Trae Harris Is a 150-year-old African American Vampire in 'Octavia' Black Kids from Ferguson Speak Out in 'Hey White People' Comedic Video Educating Whites on Racism Black Kids from Ferguson Speak Out in 'Hey White People' Comedic Video Educating Whites on Racism First Release Poster for 'Dear White People' Illustrates One Thing White People Shouldn't Do to Black People First Release Poster for 'Dear White People' Illustrates One Thing White People Shouldn't Do to Black People African Americans on TV Guide’s "TV’s Highest Paid Stars 2014" List. You Might Be Surprised African Americans on TV Guide’s "TV’s Highest Paid Stars 2014" List. You Might Be Surprised After Bidding War, Paramount in Talks to Acquire Chris Rock’s 'Top Five' for $12.5 Million After Bidding War, Paramount in Talks to Acquire Chris Rock’s 'Top Five' for $12.5 Million 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Watch First Trailer for Tyler Perry's New OWN TV Drama 'If Loving You Is Wrong' Watch First Trailer for Tyler Perry's New OWN TV Drama 'If Loving You Is Wrong' OWN Announces Cast for New Drama Series 'If Loving You is Wrong' From Tyler Perry OWN Announces Cast for New Drama Series 'If Loving You is Wrong' From Tyler Perry Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Ava DuVernay-Directed Episode Of 'Scandal' Nearly Beats CBS & NBC Combined In 10PM Hour

Shadow and Act By Tambay A. Obenson | Shadow and Act November 22, 2013 at 3:49PM

Ava DuVernay-Directed Episode Of 'Scandal' Nearly Beats CBS & NBC Combined In 10PM Hour
9
Scandal Season 2

The press release from ABC doesn't mention social media activity, but, from what I'm told, Twitter was all-a-buzz last night during the latest episode of Scandal, with not just one, but I believe as many as 3 different related hashtags trending at different points during the broadcast.

As Lesley Goldberg, The Hollywood Reporter's senior TV staff writer tweeted last night:

#Scandal has 6 of the top 10 trends in the U.S. right now: #sisterdaughter, Really Harrison, #dontsellthehouse, David and Abby, #GladiAVA

She may have meant 5 of the top 10.

But it doesn't matter whether it's 4, 5, or 6. It was evidently a popular episode! 

I wonder if that number of trending hashtags is a record for a TV show. 

Last night's episode was the #2 TV draw for the day, with 8.8 million viewers, second only to The Big Bang Theory on CBS, which aired earlier in the evening. 

Also worth mentioning, Scandal nearly beat CBS and NBC broadcasts COMBINED during the 10pm hour, leading Elementary by 61% and Parenthood by 142%. 

On average, Scandal is up 68% over the same point last year in Adults 18-49, making it TV's fastest-growing returning series this season and ABC's highest-rated show in the time slot since Lost (remember that cult series?) during the 2007-08 season.

A renewal for another season is practically guaranteed, despite recent concerns that Shonda Rhimes might end it all a lot sooner than fans would want. Given its impressive success, I'm sure ABC will bring Scandal back for at least one more season, so don't fret Gladiators!

This article is related to: Ava DuVernay, Kerry Washington, Shonda Rhimes, TV News


Shadow & ActNewsletter