Click to Skip Ad
Closing in...
The Irresponsibility of 'What Happened, Miss Simone?' The Irresponsibility of 'What Happened, Miss Simone?' Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project Review: Arriving on Netflix TODAY, Definitive Nina Simone Documentary, 'What Happened, Miss Simone' Review: Arriving on Netflix TODAY, Definitive Nina Simone Documentary, 'What Happened, Miss Simone' Haiti and the Dominican Republic - A Conflict Captured on Film Haiti and the Dominican Republic - A Conflict Captured on Film Fried Chicken & Drugs: 'Unbreakable Kimmy Schmidt' Writer Charla Lauriston Creates the Anti-­Strong Black Woman in 'Clench & Release' Fried Chicken & Drugs: 'Unbreakable Kimmy Schmidt' Writer Charla Lauriston Creates the Anti-­Strong Black Woman in 'Clench & Release' A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' Greetings From 'The Walking Dead: Season 6' Set as Daryl Plants an Unexpected Kiss on Michonne Greetings From 'The Walking Dead: Season 6' Set as Daryl Plants an Unexpected Kiss on Michonne Taraji P. Henson Books Lead in 'Hunger Games' Producer's Directorial Debut, ‘The Best Of Enemies’ Taraji P. Henson Books Lead in 'Hunger Games' Producer's Directorial Debut, ‘The Best Of Enemies’ PBS Yanks Ben Affleck 'Finding Your Roots' Episode + Puts Off 3rd & 4th Seasons Until Editorial Standards Improve PBS Yanks Ben Affleck 'Finding Your Roots' Episode + Puts Off 3rd & 4th Seasons Until Editorial Standards Improve Here's Your First Look At Taye Diggs in the Title Role in 'Hedwig and the Angry Inch' Here's Your First Look At Taye Diggs in the Title Role in 'Hedwig and the Angry Inch' Maya Rudolph Mocks Rachel Dolezal on 'Late Night' Maya Rudolph Mocks Rachel Dolezal on 'Late Night' Teaser: Marques Houston, Keshia Knight Pulliam and Draya Michele Star in TV One Original Movie, 'Will to Love' Teaser: Marques Houston, Keshia Knight Pulliam and Draya Michele Star in TV One Original Movie, 'Will to Love' Petition Launched to Push UK Theater Chains to Screen 'Dear White People' Petition Launched to Push UK Theater Chains to Screen 'Dear White People' Miles Morales Is Indeed Your New Spider-Man Miles Morales Is Indeed Your New Spider-Man Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Ava DuVernay-Directed Episode Of 'Scandal' Nearly Beats CBS & NBC Combined In 10PM Hour

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act November 22, 2013 at 3:49PM

Ava DuVernay-Directed Episode Of 'Scandal' Nearly Beats CBS & NBC Combined In 10PM Hour
9
Scandal Season 2

The press release from ABC doesn't mention social media activity, but, from what I'm told, Twitter was all-a-buzz last night during the latest episode of Scandal, with not just one, but I believe as many as 3 different related hashtags trending at different points during the broadcast.

As Lesley Goldberg, The Hollywood Reporter's senior TV staff writer tweeted last night:

#Scandal has 6 of the top 10 trends in the U.S. right now: #sisterdaughter, Really Harrison, #dontsellthehouse, David and Abby, #GladiAVA

She may have meant 5 of the top 10.

But it doesn't matter whether it's 4, 5, or 6. It was evidently a popular episode! 

I wonder if that number of trending hashtags is a record for a TV show. 

Last night's episode was the #2 TV draw for the day, with 8.8 million viewers, second only to The Big Bang Theory on CBS, which aired earlier in the evening. 

Also worth mentioning, Scandal nearly beat CBS and NBC broadcasts COMBINED during the 10pm hour, leading Elementary by 61% and Parenthood by 142%. 

On average, Scandal is up 68% over the same point last year in Adults 18-49, making it TV's fastest-growing returning series this season and ABC's highest-rated show in the time slot since Lost (remember that cult series?) during the 2007-08 season.

A renewal for another season is practically guaranteed, despite recent concerns that Shonda Rhimes might end it all a lot sooner than fans would want. Given its impressive success, I'm sure ABC will bring Scandal back for at least one more season, so don't fret Gladiators!

This article is related to: Ava DuVernay, Kerry Washington, Shonda Rhimes, TV News


Shadow & ActNewsletter