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Ava DuVernay Directs Kali Hawk & Lance Gross In Fashion Fair Short 'Say Yes'

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by Tambay A. Obenson
August 16, 2013 7:01 PM
18 Comments
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My parting shot for the day, going into the weekend...

A short film titled Say Yes, directed by Ava DuVernay, for Fashion Fair - a cosmetics company for women of color, and a subsidiary of Johnson Publishing.

It stars Kali Hawk and Lance Gross, with special appearances by numerous faces I'm sure you'll recognize.

Watch:


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18 Comments

  • GQue4 | August 21, 2013 1:28 PMReply

    Amazing video. And the music was great. Does anyone know the songs she used?

  • Aaron | August 21, 2013 11:35 AMReply

    Well done Ava!

  • BluTopaz | August 18, 2013 6:29 PMReply

    It's great that one of our most talented filmmakers has paired up Fashion Fair to create this video filled with beautiful Black people and cool vibe music. And I often enjoy non-narrative content for the sole purpose of watching lovely visuals. Kali is very pretty and has a timeless elegance that is so refreshing to see (although Lance still always looks like a cute little boy to me, not a grown man). But in all honesty, I got bored after about one minute. IMHO this could have been shortened to a third of it's length to maintain interest, and since it's a collabo with a cosmetics company maybe highlight more makeup colors on the different actresses. But who am I to edit Ava DuVernay's work?-lol. I just see the concept more as brand marketing which is fine, but it could be shorter for that purpose.

  • BluTopaz | August 18, 2013 6:28 PMReply

    It's great that one of our most talented filmmakers has paired up Fashion Fair to create this video filled with beautiful Black people and cool vibe music. And I often enjoy non-narrative content for the sole purpose of watching lovely visuals. Kali is very pretty and has a timeless elegance that is so refreshing to see (although Lance still always looks like a cute little boy to me, not a grown man). But in all honesty, I got bored after about one minute. IMHO this could have been shortened to a third of it's length to maintain interest, and since it's a collabo with a cosmetics company maybe highlight more makeup colors on the different actresses. But who am I to edit Ava DuVernay's work?-lol. I just see the concept more as brand marketing which is fine, but it could be shorter for that purpose.

  • F | August 18, 2013 2:37 PMReply

    For the people being down on it, ya'll DO realize that Fashion Fair is Black American owned, right? According to its website, its the largest Black owned cosmetics company in the world. PLUS the clothes are from Duru Olowu. I'm for one am glad that she is promoting Black fashion companies using her talent.

  • Football Fan | August 17, 2013 6:27 PMReply

    I mean damn guys, why don't you just be her manager and/or agent as well? What have YOU done lately? Maybe this was something SHE wanted to do. She's done indies, she's done indie docs, she's done the ESPN doc, she's into TV with a Scandal episode and now she has Selma coming up. Maybe she's into fashion and this gave her a chance to do something artsy/fartsy, you guys are so quick to judge. It's ONE damn film, let the lady breathe.

  • frownturnedupsidedown | August 17, 2013 12:19 AMReply

    Props for this little slice of heaven. She's finding a way to make films that have meaning from docs to regular movies to these fashion shorts and I for one think it's cool as he'll. I don't say yes. I say HELL yes!

  • nemesis | August 16, 2013 11:04 PMReply

    Beautiful and heartwarming. However, can't help worrying that it's a step towards the acceptance, appropriation, and gradual descent of socially aware, lauded black talent into commercially viable superficiality. Miu Miu (Prada), Fashion Fair... Next thing, it's announced she'll be directing the next supermainstream flick - oh, and they'll throw in the odd black character in a secondary/minor role to keep her fan base sweet. A bit like Ryan Coogler directing Creed. I sincerely want to see Ms Duvernay's continued success, but also pray that AFFRM keeps going strong in the direction it has also been heading thus far.

  • Jay | August 17, 2013 5:55 PM

    In reference to Coogler directing 'Creed.' I don't think that its a terrible choice for him. Please remember that the first Rocky film was very indie and had more to do with the man than the spectacle of boxing. Rocky 2-6 were more like slugfest action films, but the original Rocky was not only indie but Oscar award winning. If Coogler can recapture that magic I see no issues with it.

  • Nemesis | August 17, 2013 3:51 AM

    @JEFTCG: I didn't know that. Hope you're right about a "one for the money" strategy and, if so, that it works out for him. It would be nice to see a talented black director take a "John Cassavetes" -type approach to independent film-making (i.e. one for them, means money for one for me). Still, if he makes a good go of Rocky 7 (aka Creed), it will still be interesting to see what kind of original idea of his own - especially if it has a similar cast and social commentary as Fruitvale Station - the establishment will be happy to bankroll.

  • JEFTCG | August 17, 2013 2:43 AM

    Oh, and nice job, Ava! Congrats again!

  • JEFTCG | August 17, 2013 2:42 AM

    Nemesis, I am glad you mentioned "Creed". I was/am concerned as well, that mainstream assimilation will drown Mr. Coogler's brilliant vision. But apparently, this was his idea. So maybe this movie is "one for the money". Mr. Coogler certainly would deserve it.

  • nemesis | August 17, 2013 1:20 AM

    @Frown: Glad you find my opinion so hilarious. First they starve us, then they notice we're feeding ourselves, then they pay our best feeders to throw us some bones, then they pay those same feeders to feed others while still throwing us bones... The shorts Ms Duvernay has made since the Sundance success of Middle of Nowhere have been beautifully exhilarating and especially gratifying for black women to behold, but I can't help but wonder if a feature film with a similar cast or content by her will be bankrolled by mainstream. Time will tell.

  • frown | August 17, 2013 12:17 AM

    Just typing to hear yourself type. Lmao.

  • Janet | August 16, 2013 9:11 PMReply

    Ava is a visionary and JPC has really evolved. Maybe they are planning to make the leap into films.

  • No | August 16, 2013 9:05 PMReply

    Nice....

  • JessO | August 16, 2013 9:01 PMReply

    Julie Dash and Issa Rae in the same flick PLUS Lance's fine ass?!?! Another winner from a lady whose quickly become one of my favorite directors!

  • bb | August 16, 2013 8:11 PMReply

    Lovely...

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