Click to Skip Ad
Closing in...
Say Hello to the Cast of the All-New, All-Female 'Ghostsbusters' movie Say Hello to the Cast of the All-New, All-Female 'Ghostsbusters' movie Review: Nuance-Deprived "Race" Movie 'Black or White' is Actually About White Frustration (Opens Friday) Review: Nuance-Deprived "Race" Movie 'Black or White' is Actually About White Frustration (Opens Friday) Trailer: Musical Take on the Gospel According to John the Apostle w/ a Black Cast (Harry Lennix, Chaka Khan, Mali Music, More) Trailer: Musical Take on the Gospel According to John the Apostle w/ a Black Cast (Harry Lennix, Chaka Khan, Mali Music, More) ABC Picks Up New Pilot From Shonda Rhimes' Shondaland Titled 'The Catch' ABC Picks Up New Pilot From Shonda Rhimes' Shondaland Titled 'The Catch' First 'Fantastic Four' Reboot Trailer Surfaces! Watch It Now! First 'Fantastic Four' Reboot Trailer Surfaces! Watch It Now! Ava DuVernay & David Oyelowo Make It a Trifecta as They Re-Team for Katrina-Set Love Story/Murder Mystery Ava DuVernay & David Oyelowo Make It a Trifecta as They Re-Team for Katrina-Set Love Story/Murder Mystery Review: Lifetime's 'With This Ring' - So What Did You Think of It? Review: Lifetime's 'With This Ring' - So What Did You Think of It? Review: Nzingha Stewart Guides Lifetime's 'With This Ring' (Premieres Saturday, January 24th) Review: Nzingha Stewart Guides Lifetime's 'With This Ring' (Premieres Saturday, January 24th) Here Are 10 Reasons Why Many of You Aren't Going to Movie Theaters Anymore, According to a New Study Here Are 10 Reasons Why Many of You Aren't Going to Movie Theaters Anymore, According to a New Study 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record Alexandra Shipp Has been Cast as Storm in 'X-Men: Apocalypse' Alexandra Shipp Has been Cast as Storm in 'X-Men: Apocalypse' Open Casting Call - 2 Male Leads in New Feature Film From the Producers of 'Pariah' & 'Yelling to the Sky' Open Casting Call - 2 Male Leads in New Feature Film From the Producers of 'Pariah' & 'Yelling to the Sky' "Stakes Is High" in First Trailer for Season 2 of STARZ Hit Drama Series 'Power' (Returns This Summer) "Stakes Is High" in First Trailer for Season 2 of STARZ Hit Drama Series 'Power' (Returns This Summer) An Open Letter to My Sister, Ava DuVernay An Open Letter to My Sister, Ava DuVernay Watch Teaser for 'Being Mary Jane' Season 2 + Details on Story, Guest Stars Watch Teaser for 'Being Mary Jane' Season 2 + Details on Story, Guest Stars Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Macy Gray, Bryshere Y. Gray (aka Yazz The Greatest) Will Have An Affair In Lee Daniels' 'Empire' Macy Gray, Bryshere Y. Gray (aka Yazz The Greatest) Will Have An Affair In Lee Daniels' 'Empire' It's A 'Hustle & Flow' Reunion! Taraji P. Henson Joins Terrence Howard In Lee Daniels' 'Empire' It's A 'Hustle & Flow' Reunion! Taraji P. Henson Joins Terrence Howard In Lee Daniels' 'Empire' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

AVENUE TV Speaks For The Urban Geek Creatives

Shadow and Act By Monique A. Williams | Shadow and Act July 22, 2013 at 11:35AM

AVENUE TV Speaks For The Urban Geek Creatives
6
Avenue TV

Some of my most enduring childhood memories include time spent with my favorite television characters.  I was a heavy reader but television influenced my writing style immensely.  I grew up with the Seavers.  I wanted Charles in Charge of me.  I yearned to hang with Zack Morris.  Did I practice Balki Bartokomous’s dance of joy in my bedroom? “Don’t be ridiculous!” Of course I did!

Despite my penchant for Miller-Boyett and Carsey Werner sitcoms and Aaron Spelling and David E. Kelley dramas, I also found company with Black shows that didn't involve a Cosby. 

As an "oreo" in the burbs, Black faces weren't abundant in my life, but TV provided a variety of Black interactions to enjoy and from which to learn.  I thought I would have my own urban magazine like Khadijah James.  Zaria Peterson had the coolest hairstyles for me to copy (unsuccessfully).  Tia and Tamara were ugly and annoying but endearing.  Moesha was the girl I loved to hate.  Some Image Award winners, but these weren't "top rated" shows; still, they offered different walks of Black life for a young girl like me to observe and appreciate.  There weren't any Black dramas, but I could enjoy a laugh without the shucking and jiving; fun, but not overly clever shows that weren't heavy with the burden of representation.  These were shows that just “were.”  They spoke to Black people being human as well as being Black, something sorely missing today.


After Fox decided that the Black audience wasn't worth their time and money, and with the demise of WB and UPN's urban-centered television, today you will scarcely see a show with more Black than white faces despite more television networks than ever.  BET, Centric, Bounce TV, and TV One have this audience in mind, but there are numerous issues with content and network availability.  TV Land, TBS and Own have thrown their hats into the ring as well, but people are still dissatisfied with the (mis)representation and quality.  

Sadly, due to the dearth of Blackness, people expect each and every new show to be the definitive Black show.  Much like The Cosby Show had to contend with, there are cries about the way Black folk are represented, as if there aren't Black women having clandestine affairs with white men in power, or silly families with ornery Uncles. Cable costs have risen an average of 3.3 percent in the past year, and it is estimated that in 2013, 4.7 percent of all cable subscribers will cancel their service in favor of Netflix and Hulu subscriptions as well as using the network websites and YouTube to get their fix.  With this, net-sclusive shows and webseries have increased in popularity.  Awkward Black Girl's success in crowdfunding and viewership was an early indicator of the power of again creating the diversity that we experienced in the 70s, 80s and 90s, but on our own terms.  

Avenue TV understands that there was no central hub to see all the shows that, collectively, make up the Black experience. This internet channel streams sitcoms, dramas, news shows, reality shows, original content and HD quality webseries' in one place.  Glossy webseries like Boulevard West and Almost Home and quirky ones like The Unwritten Rules have a home amongst network shows as broad as Shark Tank, Scandal and Love and Hip Hop ATL. 


There no longer needs to be an uproar about the lack of diversity on network television, the poor ratings justifying early cancellation, there not being enough airtime for Black images on television.  Those who decry Tyler Perry’s success from lackluster writing (quick jab) can focus on creating the type of television we like with a one-stop shop for programming tailored especially for the Urban Geek Creatives.

AvenueTV puts the power in our hands with a platform that renders the arguments and excuses moot.  What are your favorite webseries and TV shows that you feel should be included? Let's continue creating content without any bones of contention, and embrace this platform. It's here.  Let's be responsible for its growth and lead the charge in blurring the lines of television and internet. #newrules

*all old TV show references point to their theme songs on Youtube. Because that is a lost art itself. Enjoy!*

This article is related to: FYI


Shadow & ActNewsletter