The marketing campaign for The Help continues with this brief behind-the-scenes look at the 3 main characters from the novel and upcoming film adaptation, played by Emma Stone, Viola Davis, and Octavia Spencer. There's also a few clips of new footage I don't believe we've seen yet.

Maybe it'll help give those who haven't read the book a better idea of who these characters are, their relationships, and the film's story... then again, maybe not :)

The Help debuts in USA theaters on August 12, 2011.

Watch below:

<br/><a href="" target="_new"title="Exclusive: 'The Help' Featurette">Video: Exclusive: 'The Help' Featurette</a>