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BET's New Keke Palmer Talk Show Gets A Title, Debut Date & Promo Video Promising Freshness

Television
by Tambay A. Obenson
June 9, 2014 11:37 AM
5 Comments
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The daytime talk show space continues to get crowded (Tyra Banks most recently announced that she'll be jumping back into that space via ABC), as Keke Palmer and BET are hoping to strike gold with a new talk show targeting so-called millenials - essentially those in her age group - which Palmer will of course host.


Tentatively-titled "#JUSTKeke," the network has ordered an initial 4-week run, starting on June 30, airing daily, Monday to Friday.

Judge Greg Mathis, apparently looking to expand his empire, will executive produce, while Telepictures is producing.


The 20-year-old Palmer will become the youngest talk show host in TV history, with "#JUSTKeke," besting the likes of Ricki Lake, who was 25 when she begun hosting her 1990's daytime talk show, also aimed at her generation at the time.

Per the press announcement, "#JUSTKeke" will cover a variety of topics important to her target audience, as you'd expect, and will also include celebrity guests, and more. 

“I like to read quotes that touch on how I am feeling,” Palmer said. “If I am dealing with confusion, I will read quotes about clarity and peace of mind. I started posting these quotes on my Twitter page, and the fans responded so positively! I realized that many of them were dealing with similar issues, and the quotes helped to open up a genuine dialogue between us.”

Palmer boasts around 1.4 million Twitter followers, and I suspect a good number of them will follow her to BET when her talk-show premieres at the end of this month.

She will join "The Wendy Williams Show," "The Queen Latifah Show," and new series, "The Real" (hosted by Tamera Mowry-Housley, Tamar Braxton, Loni Love, Adrienne Bailon, and Jeannie Mai,) all in syndication on BET ("Latifah" and "The Real" head to the network this fall). Clearly BET is reinforcing its hold on the black female audience (it's also rebranding Centric to become a network for black women as well).

You'll recall that ASPiRE, the new television network from Magic Johnson Enterprises, greenlit its first talk show - "Exhale" - last year, with Angela Burt-Murray, Erin Jackson, Issa Rae, Malinda Williams and Rene Syler all hosting. That talkie is still well and alive.

As I noted, the day-time TV talk show space is already crowded enough; surely, every single one of the existing (and upcoming new) shows can't all survive - can they?

And I should mention that a good number of those shows are hosted (solely, or co-hosted) by black personalities. It's too bad this hasn't quite transferred to the late night talk show circuit yet, especially with Arsenio Hall's recent cancellation. 

BET has released a first promo for "#JUSTKeke," calling it "a new kind of Talk Show," hosted by Keke Palmer:

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5 Comments

  • Vanessa | July 16, 2014 11:47 AMReply

    She's an ambitious young lady but a bit too loud.

  • Donella | June 13, 2014 1:36 PMReply

    I don't know about this. I REALLY like Keke in film. She's a great actress. Talk show seems like a road to nowhere. I felt the same when Bowwow went to 106th & Park. I don't understand the strategy.

    It seems like something you do towards the end of your acting career, not the beginning.

  • Cherokee rose | June 9, 2014 9:49 PMReply

    Is she a tv or film actress? Singer? Talk show host? She needs to fire her entire team because it seems like they don't know what to do with this young lady. She's all over the place. Maybe she should hire Quvenzhane's people because that young lady's management is on point.

  • michiline | June 10, 2014 7:33 AM

    WHY BOX HER IN? IS QUEEN LATIFAH A TV OR FILM ACTRESS? SINGER? RAPPER? TALK SHOW HOST? YOU GOT THE PROBLEM NOT HER.

  • Monique A Williams | June 9, 2014 4:05 PMReply

    Happy for her and her following. This is a good move.

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