Click to Skip Ad
Closing in...
'Key & Peele' Will End After Its Current Season 'Key & Peele' Will End After Its Current Season MSNBC Decides: Touré Is Out, Rev. Al Stays (For Now) MSNBC Decides: Touré Is Out, Rev. Al Stays (For Now) Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Revisiting Spike Lee's Perplexing 'She Hate Me' on Its 11th Anniversary Revisiting Spike Lee's Perplexing 'She Hate Me' on Its 11th Anniversary Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 Samira Wiley to Co-Star in Film Based on Kitty Genovese 1964 Murder Samira Wiley to Co-Star in Film Based on Kitty Genovese 1964 Murder MTV Has Made Its 'White People' Documentary Available Online - Watch It Here MTV Has Made Its 'White People' Documentary Available Online - Watch It Here MSNBC Is Caught Between a Rock and a Hard Place with Rev. Al (Demote Him or Let Him Go?) MSNBC Is Caught Between a Rock and a Hard Place with Rev. Al (Demote Him or Let Him Go?) LeBron James Inks "Unprecedented Agreement" with Warner Bros. Spanning Film, TV, Digital LeBron James Inks "Unprecedented Agreement" with Warner Bros. Spanning Film, TV, Digital "New Money, New Power" in 'Empire' Season 2 First Look Video Promo "New Money, New Power" in 'Empire' Season 2 First Look Video Promo Don Cheadle's 'Miles Ahead' Will World Premiere as the Closing Night Film at the 53rd New York Film Festival Don Cheadle's 'Miles Ahead' Will World Premiere as the Closing Night Film at the 53rd New York Film Festival What TV Critics Are Saying about MTV's 'White People' Documentary + Watch 3 Clips What TV Critics Are Saying about MTV's 'White People' Documentary + Watch 3 Clips Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Bounce TV: Bouncing Into Motown: Detroit's #1 Rated WXYZ-TV To Launch Bounce TV

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act July 12, 2012 at 11:23AM

Bounce TV: Bouncing Into Motown: Detroit's #1 Rated WXYZ-TV To Launch Bounce TV
0
Bounce TV

The key stats in the below press release... "the addition of WXYZ-TV drives Bounce TV past 75% penetration of African American television homes and to nearly 55% of the total U.S."

The rest of the story below... congrats Detroit!

ATLANTA, July 12, 2012 /PRNewswire/ -- Bounce TV (http://bouncetv.com), continuing its rapid growth around the country, today announced that WXYZ-TV in Detroit will add the first-ever over-the-air broadcast television network for African Americans. This marks Bounce TV's first agreement with the E.W. Scripps Television Station Group, owners of WXYZ-TV. 

WXYZ-TV, one of the leading ABC affiliates in the U.S. and Detroit's #1 rated television station, serves the nine-county Detroit market area reaching more than 1.9 million homes each week.  The addition of WXYZ-TV drives Bounce TV past 75% penetration of African American television homes and to nearly 55% of the total U.S.

"By creating room on their digital spectrum for Bounce TV, WXYZ-TV clearly sees the enormous value of Bounce TV as a network that can make a difference locally. It is our privilege to be in business with E.W. Scripps and we welcome them to our growing family of Bounce TV affiliates," commented Jeffrey Wolf, Bounce TV Executive Vice President of Distribution in making the announcement. "We are thrilled that Bounce TV will be seen on such a strong station as WXYZ in such a critical market as Detroit."

"Bounce TV is a very meaningful programming option for our digital spectrum and an ideal way to serve the 390,000 African-American Households throughout Southeast Michigan.  We are delighted to be their exclusive home in Detroit," said Ed Fernandez, E.W. Scripps Divisional General Manager and WXYZ-TV Vice President and General Manager.

Bounce TV now has affiliation agreements with E.W. Scripps, FOX Television Stations, Lenfest, Meredith, Weigel, Gannett, Belo Corp., Nexstar Communications, LIN TV Corp. and Raycom Media among others.   Bounce TV was launched recently in Dallas, New York, Los Angeles and Baltimore and is also available in Chicago, Atlanta, Philadelphia, Houston, Washington D.C., Cleveland/Akron, Milwaukee, Charlotte, Cincinnati, Indianapolis, Kansas City, Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville and Richmond, VA.

Bounce TV airs twenty four hours a day, seven days a week on the digital signals of local television stations.   Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sports, documentaries, specials, inspirational faith-based programs, off-net series and now original series. Live sports and events are part of the Bounce TV schedule, including both football and basketball games from the nation's largest African American athletic conference, the Central Intercollegiate Athletic Association (CIAA).  Martin Luther King III and Ambassador Andrew Young are among the Founding Group and Board of Directors of Bounce TV.  Bounce TV is majority African American-owned. Toyota USA is the signature sponsor of the network.

This article is related to: Television, TV News


Shadow & ActNewsletter