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Bounce TV Launching 1st Major On-Air Promo Campaign w/ "Think Like A Man" + "Brown Sugar Saturday Night"

Television
by Tambay A. Obenson
January 5, 2012 5:22 PM
1 Comment
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Bounce

They're calling it "TV Our Way," designed to reinforce the new network's focus on African American programming for African American audiences; its first major on-air promotional campaign to begin later this month, with some of the cast of Think Like a Man - Kevin Hart, Gabrielle Union & Regina Hall – shooting promos for the campaign, as well as for Bounce TV's upcoming tribute to Black History Month in February, and the network's new "Brown Sugar Saturday Night" weekly primetime cinema showcase.

The "Brown Sugar Saturday Night" series, which launches this Saturday, January 7, will showcase black film classics from the 1970s, including Shaft, Cleopatra Jones, The Mack and Super Fly.

I should note that the Rainforest Films team (producers of Think Like A Man) are also co-founders of Bounce TV, which helps explain the connection here.

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1 Comment

  • jdoe | January 6, 2012 6:58 AMReply

    Bounce is not an innovative network...it is a dumping ground for old content...but maybe they will attract an audience and start improving...Rome wasn't built in a day.

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