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Bounce TV Now #2 African American-Targeted Network Among Black Adults

by Tambay A. Obenson
January 7, 2014 12:51 PM
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Via press release from the still relatively new network...

Bounce TV firmly established itself as the number two network for reaching African American adults among Black-targeted networks in the just-completed December 2013 ratings period, using BET, TV One and Centric as the competitive set. 

The nation's fast-growing and only broadcast television network for African Americans continued to grow viewership at the end of the year, posting its highest-rated and most-watched month in its history.

In December, Bounce TV tied for 9th (with Bravo) among all ad-supported cable in the Total Day delivery of African American viewers 18+, beating 94 ad-supported cable networks including AMC, A&E, FX, TBS, Lifetime, TV Land, WE and TV One.

During Prime, Bounce TV ranked #13 with African American viewers among all ad-supported cable finishing in front of 91 ad-supported cable nets including A&E, TBS, Oxygen, WE and TV One.

For the month of December, Bounce TV unseated TV One beating the network by:

· 28% in P18-49 and by 14% in P25-54 viewers in Total Day

· 46% in P18-49 and by 28% in P25-54 viewers during Prime

· 66% in P18-49 and by 44% in P25-54 viewers in Late Night

In December, Bounce TV surpassed its previous-record-breaking November by 36% in P18-49 and 19% in P25-54 on a Total Day basis. During Prime, Bounce TV's ratings success was even more pronounced with the network outpacing November by a whopping 64% in P18-49 and 42% in P25-54.

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.

Bounce TV may want to start considering the OWN: Oprah Winfrey Network as its competition as well, in addition to BET, TV One and Centric, given OWN's lineup (a lineup that's, shall we say, *blacker* than it was when it was first launched).

But kudos to the network for its growth since it debuted, roughly 2 years ago.

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  • Fona | January 7, 2014 10:20 PMReply

    I love bounce tv. The game shows Catch 21 and the Newlywed Game with Alfonso Ribiero and Sherri Shepherd are cool.

  • Robert | January 7, 2014 4:55 PMReply

    My fiancé loves Bounce tv, I don't watch it as much. Reason being our reception is 480i.
    Although it's digital, I much prefer to watch programs that are broadcast in 720p or 1080i.
    The clarity and reception is much better in those formats. I hope bounce switches to those soon in my broadcast area of Memphis.

  • Melvin Harris | January 7, 2014 12:56 PMReply

    I was completely unaware of the impact these channels have. What providers carry Bounce TV?

  • Rodney | January 7, 2014 1:10 PM

    Check the "Find Us" section of their website for a list of providers.

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