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Bounce TV Now #2 African American-Targeted Network Among Black Adults

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act January 7, 2014 at 12:51PM

Bounce TV Now #2 African American-Targeted Network Among Black Adults

Via press release from the still relatively new network...

Bounce TV firmly established itself as the number two network for reaching African American adults among Black-targeted networks in the just-completed December 2013 ratings period, using BET, TV One and Centric as the competitive set. 

The nation's fast-growing and only broadcast television network for African Americans continued to grow viewership at the end of the year, posting its highest-rated and most-watched month in its history.

In December, Bounce TV tied for 9th (with Bravo) among all ad-supported cable in the Total Day delivery of African American viewers 18+, beating 94 ad-supported cable networks including AMC, A&E, FX, TBS, Lifetime, TV Land, WE and TV One.

During Prime, Bounce TV ranked #13 with African American viewers among all ad-supported cable finishing in front of 91 ad-supported cable nets including A&E, TBS, Oxygen, WE and TV One.

For the month of December, Bounce TV unseated TV One beating the network by:

· 28% in P18-49 and by 14% in P25-54 viewers in Total Day

· 46% in P18-49 and by 28% in P25-54 viewers during Prime

· 66% in P18-49 and by 44% in P25-54 viewers in Late Night

In December, Bounce TV surpassed its previous-record-breaking November by 36% in P18-49 and 19% in P25-54 on a Total Day basis. During Prime, Bounce TV's ratings success was even more pronounced with the network outpacing November by a whopping 64% in P18-49 and 42% in P25-54.

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.

Bounce TV may want to start considering the OWN: Oprah Winfrey Network as its competition as well, in addition to BET, TV One and Centric, given OWN's lineup (a lineup that's, shall we say, *blacker* than it was when it was first launched).

But kudos to the network for its growth since it debuted, roughly 2 years ago.

This article is related to: TV News

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