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Bounce TV Seeing Rapid Growth - Posts Highest-Rated Month In Its History In August

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act September 4, 2013 at 11:24AM

Bounce TV has announced that August marked its highest-rated and most-watched month in the network's short history.
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Bounce

Bounce TV has announced that August marked its highest-rated and most-watched month in the network's short history.

Among the August performance highlights, via press release from Bounce TV, the network:

  • Surpassed TV One in Adults 18+ viewership.
  • Topped AMC, Bravo, TruTV, TLC, Discovery and 80 other ad-supported cable networks in African American ratings and viewership with Adults 18-49 and 25-54.
  • Racked up double-digit Total Day growth among all Adults (+17%) and across P18-49 (+12%) and P25-54 (+18%).
  • Posted primetime (7P-11P) increases among all Adults (+9%) and across P18-49 (+3%) and P25-54 (7%) month-to-month.

"This is astonishing growth for a young network. Strong key demo delivery has resulted in a large scale of new advertisers embracing Bounce TV this upfront, and made it crystal clear that the network is now a major player in the space," commented Bounce TV Chief Operating Officer Jonathan Katz.

With its most recent launch in St. Louis on KSDK-TV and weeks shy of just its second birthday, Bounce TV is already seen in:

  • 87 markets including all of the top African American television markets.
  • 89% of African American television homes.
  • 71% of the total television homes in the United States.

The network also recently announced a sweeping range of renewals and new launches by major station groups representing coverage in 40 markets.

Should TV One and BET be worried then? I don't know about the rest of you, but I'm looking forward to seeing where all this competition in the black TV network space goes in the next 5 to 10 years. Although it's anyone's guess what the overall TV landscape will look like in that same time period, with change, and push for change, happening quite rapidly.

This article is related to: TV News


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