By Tambay A. Obenson | Shadow and Act July 12, 2011 at 3:57AM
News on the march!
Launch Date for First-Ever Broadcast Television Network for African-Americans: Bounce TV to Debut Monday, September 26 at 12:00 Noon ET
NETWORK ADDS BELO'S KHOU-TV IN HOUSTON AS RAPID GROWTH CONTINUES
ATLANTA, July 12, 2011 /PRNewswire/ -- Martin Luther King III and Ambassador Andrew Young announced today that Bounce TV (http://bouncetv.com), the first-ever over-the-air broadcast television network for African-American audiences, will debut on Monday, September 26 at 12:00 Noon Eastern Time.
"September 26 will be an important milestone as we launch the first-ever independently owned and operated broadcast television network featuring African Americans," said Mr. King III.
"Beginning September 26, our network will deliver free programming for our vastly under-served community and be accessible free, to all homes. We look forward to Bounce TV entertaining African American viewers, and frankly all Americans, for many years to come," commented Ambassador Young. MLK III and Ambassador Young are part of Bounce TV's Founding Group and Board of Directors. Bounce TV is majority owned and operated by African Americans.
The fast-growing network also announced that it will be seen on Belo Corp.'s KHOU-TV in Houston, the eighth largest African American market in the country. "Bounce TV is perfect for Houston," commented KHOU-TV President & General Manager Susan McEldoon. "It will provide unique alternative programming for our large African American audience. We look forward to September 26 and becoming the new exclusive home of Bounce TV in Houston."
Bounce TV will target African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. The network will be seen in Houston, Cleveland/Akron, Charlotte, Cincinnati, Indianapolis, Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville and Richmond among other markets. Bounce TV will air twenty four hours a day, seven days a week as a digital terrestrial network designed for carriage on the digital signals of local television stations.