Click to Skip Ad
Closing in...
Watch: Misty Copeland Series 'I Will What I Want' Directed by Sheldon Candis ('Luv') Watch: Misty Copeland Series 'I Will What I Want' Directed by Sheldon Candis ('Luv') OWN Will Explore One of America's Most Exclusive & Historically Significant African American Beach Communities in 'Sag Harbor' OWN Will Explore One of America's Most Exclusive & Historically Significant African American Beach Communities in 'Sag Harbor' Teaser for 'Jurassic World' (4th Movie in Mega Franchise) Surfaces Teaser for 'Jurassic World' (4th Movie in Mega Franchise) Surfaces Watch Trailer For Controversial Artist Kara Walker’s Film ‘An Audience’ Watch Trailer For Controversial Artist Kara Walker’s Film ‘An Audience’ Interview: Head Writer Robin Thede on How 'The Nightly Show w/Larry Wilmore' Provides What Late Night TV is Missing Interview: Head Writer Robin Thede on How 'The Nightly Show w/Larry Wilmore' Provides What Late Night TV is Missing Watch Trailer for 'Storms of Carnage: The Black Panther Unleashed Part 2' (A Fan-Made Film) Watch Trailer for 'Storms of Carnage: The Black Panther Unleashed Part 2' (A Fan-Made Film) Rumorville - This Actor Just May Be in Contention to Play Apocalypse in 'X-Men: Apocalypse' Rumorville - This Actor Just May Be in Contention to Play Apocalypse in 'X-Men: Apocalypse' 'The Queen Latifah Show' Has Been Canceled After 2 Seasons 'The Queen Latifah Show' Has Been Canceled After 2 Seasons Watch Uncomfortable Interview Bill Cosby Gave to AP on Rape Allegations Watch Uncomfortable Interview Bill Cosby Gave to AP on Rape Allegations  Toni Morrison Breaks Down Race as a Social Construct to Stephen Colbert Toni Morrison Breaks Down Race as a Social Construct to Stephen Colbert Viola Davis, Phylicia Rashad, Laurence Fishburne Will Celebrate August Wilson in PBS Special Viola Davis, Phylicia Rashad, Laurence Fishburne Will Celebrate August Wilson in PBS Special Review: 'Seasons of Love' Might Be Yet Another Train Wreck of a Ratings Bonanza for Lifetime Review: 'Seasons of Love' Might Be Yet Another Train Wreck of a Ratings Bonanza for Lifetime White People Don't Get It Because They Never Had to White People Don't Get It Because They Never Had to Taraji P. Henson Executive Produces Indie ‘Seasons of Love’ (Appears Alongside Gladys Knight, LeToya Luckett) Taraji P. Henson Executive Produces Indie ‘Seasons of Love’ (Appears Alongside Gladys Knight, LeToya Luckett) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Box Office For 6/29 To 7/1 - Madea Is Clearly Here To Stay; 'Beasts' Rules The Averages

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act July 1, 2012 at 7:18PM

I'd say that the big story this weekend is how well Tyler Perry's Madea's Witness Protection did at the box office, with its predominantly Caucasian cast - a rarity for a Madea movie.
14
Madea Witness Banner

I'd say that the big story this weekend is how well Tyler Perry's Madea's Witness Protection did at the box office, with its predominantly Caucasian cast - a rarity for a Madea movie.

And, well, it did quite well actually, grossing $26.3 million on its opening weekend - the 3rd highest opening for a Madea movie, and the 4th highest opening for a Tyler Perry movie (he's directed 12 movies).

And as is usual for Tyler Perry movies that have opened in this range, the film will likely end up with a box office tally of about $50+ million.

The film is listed with a budget of $20 million, so, not counting P&A costs, it's already made back its production budget, and then some. So another win for not only Mr Perry but for Lionsgate as well. 

What does this mean? Expect more Madea movies - especially those with multi-racial casts. 

The other big win for the weekend, but which really wasn't at all a surprise, was Beasts Of The Southern Wild, which grossed $220,000; but keep in mind that it opened on just 4 screens nationwide, averaging about $42,000 per screen. To put into some context, the next highest average per screen was the number 1 film for the weekend, Ted, at $16,700 (it ended up grossing over $54 million, which actually surprised me). 

On the specialty side... The Intouchables continues to do well in limited release, grossing about $2.5 million to date.

The rest of the story below...


Shadow & ActNewsletter