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Box Office For 6/29 To 7/1 - Madea Is Clearly Here To Stay; 'Beasts' Rules The Averages

Box Office
by Tambay A. Obenson
July 1, 2012 7:18 PM
14 Comments
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I'd say that the big story this weekend is how well Tyler Perry's Madea's Witness Protection did at the box office, with its predominantly Caucasian cast - a rarity for a Madea movie.

And, well, it did quite well actually, grossing $26.3 million on its opening weekend - the 3rd highest opening for a Madea movie, and the 4th highest opening for a Tyler Perry movie (he's directed 12 movies).

And as is usual for Tyler Perry movies that have opened in this range, the film will likely end up with a box office tally of about $50+ million.

The film is listed with a budget of $20 million, so, not counting P&A costs, it's already made back its production budget, and then some. So another win for not only Mr Perry but for Lionsgate as well. 

What does this mean? Expect more Madea movies - especially those with multi-racial casts. 

The other big win for the weekend, but which really wasn't at all a surprise, was Beasts Of The Southern Wild, which grossed $220,000; but keep in mind that it opened on just 4 screens nationwide, averaging about $42,000 per screen. To put into some context, the next highest average per screen was the number 1 film for the weekend, Ted, at $16,700 (it ended up grossing over $54 million, which actually surprised me). 

On the specialty side... The Intouchables continues to do well in limited release, grossing about $2.5 million to date.

The rest of the story below...

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14 Comments

  • Donella | July 2, 2012 7:46 PMReply

    I believe with this cast, Tyler's hoping for an international push in overseas markets.

  • Truth | July 2, 2012 6:30 PMReply

    According to MoJo, it actually made $25.4 million. Just short of his average $30 million mark. They rank it as his 4th highest opening. I don't think it garnered the BIG "Crossover" appeal as was hoped for or planned. It's evident that he's keeping his core base (older black women make up the majority of the audience) but the franchise is not growing or expanding in any way. http://www.boxofficemojo.com/news/?id=3476&p=.htm

  • Ross | July 2, 2012 6:05 PMReply

    For a movie to break even it must make 2-3 times it's budget. A 20 million budget movie needs to make 45-60 million to break even. Theater owners do not hand over all money made at their theaters, it's a shared venture between distributor and theater owners. Percentages of profit share 70-30 ( theater to distributor) and then 30-70 the longer the movie is screened.

  • Curtis | July 2, 2012 3:07 PMReply

    Yet another boxoffice hit for Tyler Perry. Do your thing. I wonder how much Red Hook Summer will make. LOL.

  • Orville | July 2, 2012 2:23 PMReply

    Tyler Perry continues to be successful regardless of the negative press he receives mostly from white critics who don't understand his brand of humor.

    Now Perry is trying something different this Madea movie had a mostly white cast he knows he needs to expand his brand. Also, Perry is starring in the I Alex Cross movie where he is the male lead in a dramatic action film.

    I think the critics of Perry sometimes are just simply jealous haters people that wish they had Tyler's incredible box office success.


    I think other black directors need to find their market and do their homework. Tyler built his brand over many years and that's what other black directors need to do find their audience, promote, and market their work to reach them.

  • Angela Smalls | July 2, 2012 11:57 AMReply

    Wether liked or not, Perry's presence does do a service for African American filmmakers - proving that their efforts can be viable at the box office. After all this game is about money as much as it is about quality artistry. I'm glad to hear of his success especially when pit against an indie film like 'Beasts' -- a truly stunning film, but also one that I have trouble fully heralding, because though it features dignified African American characters (representations that one could take Perry to take on) , it is still a film that is not by African American filmmakers. That saddens me just a bit. I wish Ava DuVernay's wonderful films were given the same attention, her example needs to be brought into the limelight, and hyped as much as 'Madea' and 'Beasts'. Supporting and pushing our African Americans behind the scenes, not just in front, is so crucial to truly diversifying the game. Just my observation.

  • J.H.ATWOOD | July 2, 2012 12:04 PM

    Wonderful observation.

  • D.C. Kirkwood | July 2, 2012 4:27 AMReply

    I am happy for Tyler Perry. He is tryin to branch out and do different films. I believe this shows that he is open to change which I respect. He is a great businessmen so he has to maintain a balance between what his fans want and what his critics want him to change. I will be going to support the film. Peace and Blessings to All.

  • Marie | July 2, 2012 10:03 AM

    I would argue, however, that Perry's critics have no interest in the racial makeup of his films. Instead, the criticism is related to the writer/director's poor writing and directing. One would think that after 13 films, Perry would display a basic understanding of multi-act structure, subtext and where best to place the camera. The fact that these basic skills go unheeded is the problem with Perry's films, not the race of the cast. He won't get respect in the industry until he displays some level of storytelling proficiency.

  • JMac | July 1, 2012 11:27 PMReply

    Strangely enough I'm more upset that a movie about a trash talking bear made $54 mil its first weekend.

  • Nicole | July 2, 2012 2:34 PM

    Okay.....

  • Marie | July 2, 2012 9:58 AM

    Exactly.

  • the black police | July 2, 2012 1:31 AM

    Word.

  • IWTest | July 1, 2012 9:54 PMReply

    This is a test... 1.2.3...

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