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Budweiser Demands To Be Removed From 'Flight'

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by Sergio
November 6, 2012 8:37 AM
10 Comments
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You have to figure that Flight must be a good film since so many people are getting upset about it.

There's already been noise from some people who are angry about Denzel Washington's character in the movie, who they see as a negative, stereotypical black character. And now Anheuser-Busch has blown their stack.

They're upset that Washington is seen drinking Budweiser, especially in one scene while he's drinking while behind the wheel of his car, and has asked Paramount Pictures to remove, or at least, obscure the Budweiser logo in the film.

Because, you see, only responsible drinkers drink Bud, and it would be false to imply that drunks also swill Bud.

Rob McCarthy, who is the v.p. of Budweiser, issued a statement saying that, neither Paramount nor director Robert Zemeckis contacted the company to ask their permission to use Bud in the film.

In the statement he said: "We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving. We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film, including DVD, On Demand, streaming and additional prints not yet distributed to theaters."

But Bud isn't the only one. William Grant & Sons are pretty steamed too.

They are the distributors of Stolichnaya Vodka in the U.S., and they claim that they also did not give permission to the studio and Zemeckis to use Stoli in the film, and even if they were asked, they wouldn't have given it to them anyway.

However, despite all of this, trademark licensing experts say that there's very little or nothing at all that companies can do to if their projects are used in a film, since courts have long ruled that products can be used in a film without corporate approval.

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10 Comments

  • Mario | November 7, 2012 8:47 PMReply

    if Budwiser or Stoli were smart they would be trying to reach out to Denzel to do ads for them endorsing their product instead of wasting that money on lawyers to try and sue Paramount...

  • Aaron Lee Scott | November 7, 2012 11:07 AMReply

    If anyone is making a film and need some shirts that make a statement without your character having to say it then check out our t-shirt shop on http://skreened.com/fohat. Fohat Apparel.

  • c | November 7, 2012 7:33 AMReply

    "However, despite all of this, trademark licensing experts say that there's very little or nothing at all that companies can do to if their projects are used in a film, since courts have long ruled that products can be used in a film without corporate approval."

    When did this happen.. I am a curious filmmaker who wants to know the facts

  • Mark & Darla | November 6, 2012 9:48 PMReply

    This is a complete no no, you don't use a company product in a movie without their permission, you you and you would be livid if someone use your product without your consent.

  • Right | November 7, 2012 6:59 AM

    Did you miss this part of the article?

    "However, despite all of this, trademark licensing experts say that there's very little or nothing at all that companies can do to if their projects are used in a film, since courts have long ruled that products can be used in a film without corporate approval."

    Not a 'no no'. Most companies PAY to have their products in movies, (see, Heineken in 'Skyfall'). Baby companies (like your 'you you and you') would love to see their product in movies too. Exposure means $$$$, and that's all they are about.

  • ALM | November 6, 2012 7:40 PMReply

    They are a TAD bit late with the protests. Is this a publicity stunt on the liquor companies' parts?

  • Donella | November 6, 2012 4:21 PMReply

    Oscar for Denzel! Oscar! Oscar!

  • D.C. Kirkwood | November 6, 2012 5:34 PM

    Him giving an Oscar worthy performance is maybe exactly why they are throwing shade. Interesting indeed.

  • N'jaila Rhee | November 6, 2012 10:41 AMReply

    It always kills me that booze companies want to plaster their ads all over highways and allow their products to be sold in DRIVE THROUGH Liquor stores down south...but not be seen in a movie that deals pretty realistically with alcoholism and addiction.

  • Leo the Yardie Chick | November 6, 2012 10:48 AM

    Hits too close to the truth, I guess.

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