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Buni TV & AfricaFilms.tv Partner In First Marriage Of African VOD Space

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by Tambay A. Obenson
March 4, 2013 12:39 PM
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Full details of the transaction follow via press release below...

Buni TV and AfricaFilms.tv Partner in the First Marriage of the African VOD Space

NAIROBI and DAKAR (February 13, 2013) – Buni TV (www.buni.tv) and www.AfricaFilms.tv two leading African video-on-demand platforms, have announced today that they had entered into a content acquisition partnership – the first marriage in a fast-growing and increasingly fragmented sector.

Africa’s digital film distribution market heated up last year, with several platforms launching their services around the same time, leading African media experts to question some of these companies’ capacity to survive.

The Buni TV-AfricaFilms.tv partnership constitutes the first consolidation in this dynamic space.

The deal gives birth to the first African VOD solution to bridge East and West, English and French-speaking Africa. The two platforms will share their catalogues to target both the continental and diaspora audiences, but will continue to operate under their own brands.

"Our partnership opens an unprecedented monetization avenue for African & Caribbean filmmakers,” said Enrico Chiesa, CEO of AfricaFilms.tv. “By working together, AfricaFilms.tv and Buni TV will be able to distribute their content throughout Africa (from Dakar to Nairobi) and the entire diaspora. It's a "sign once, be seen everywhere" plan, with no middlemen taking their cut.”

Kenya-based Buni TV, which recorded an impressive debut with 300,000 unique visitors and more than a million views in just a few months, brings to the table its expertise with reaching African viewers through mobile.

AfricaFilms.tv, out of Senegal, focused its efforts so far on diaspora audiences. It boasts a catalogue of 1,000 premium titles and a robust tracking and anti-fraud encryption system that won high marks from rights owners for its transparency.

The two African platforms also have a strong presence in Western markets, with Buni TV keeping offices in the United-States and AfricaFilms.tv in France.

“AfricaFilms.tv and Buni TV share a deep commitment to bringing the best African content to African audiences, wherever they may be and however they may want to consume it,” said Buni TV CEO Marie Lora-Mungai. “Our strengths are very complementary, and may well lead to future synergies in technology and marketing.”

About Buni TV and Buni Media:

Buni TV (www.buni.tv) is a service of Buni Media (www.bunimedia.com), a multi-media company based in Nairobi, Kenya and Los Angeles, California. Buni Media is the production outlet behind The XYZ Show, Africa’s first political satire program featuring life-size latex puppets. The XYZ Show (www.xyzshow.com) reaches an audience of more than 8 million people every month through its various platforms.

About AfricaFilms.tv:

« www.AfricaFilms.tv, VOD 100% Africa » is historically the 1st African VOD platform, managed by Soon Dakar backed by IDmage Paris. It was chosen by the ACP Group of States and the EU* to reinforce the African & Caribbean film sector with a powerful legal digital distribution tool. It also partners with the Senegalese Ministry of Culture, the Goethe Institute, the CNC, Doen, Hubert Bals, IDFA, Cordoba African Film Festival, among others.


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