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Burger King Says "We're Sorry" About that Mary J. Blige Commercial

Television
by Sergio
April 5, 2012 11:44 AM
12 Comments
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In the followup to the "Is this really a controversy?" controversy regarding that Chicken Snack Wraps commercial featuring Mary J. Blige, that got more than a few people quite upset, Burger King has officially released a statement apologizing for the ad.

In the statement the company said that: "We would like to apologize to Mary J. and all of her fans for airing an ad that was not final. We know how important Mary J. is to her fans, and we are currently in the process of finalizing the commercial. We hope to have the final ad on the air soon.”

For her part Blige too also released a statement apologizing for the ad saying that: ”I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip, so I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw to go out.”

Having seen the ad myself I fail to see what the big hue and cry is all about. Is it stupid? You bet. But I have seen A LOT of black commercials or commercials featuring black people in them that were way stupider and more offensive. Yet no one complained about those them.

Blige has made other commercials, and I'm sure all of them weren't classics, so what's the problem with this one? Is it because her fans think it was beneath her to do it? Would they have complained if she was in an ad for Tide detergent? Would people have complained if it was Kevin Hart instead rhapsodising about fried chicken?

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12 Comments

  • urbanauteur | April 5, 2012 8:24 PMReply

    Another case of an Exercise in Futility.

  • T'Challa | April 5, 2012 6:43 PMReply

    In addition to the corniness or coonish nature of the ad, is the fact that it's Mary fricken J. Blige, singing for chicken! Shouldn't she be above this type of nonsense at this point in her career?

    I'd expect that from a young, ignorant, inexperienced artist but not Mary man...

    You can't be the "Queen of Hip Hop Soul" (whatever that is) if you're singing for chicken..

  • Ali | April 6, 2012 11:32 AM

    Singing FOR chicken is not the same thing as a famous singer singing about the ingredients in a damn chicken wrap. What black people can't say "chicken" anymore? Would it be okay if it was lamb? What the hell is so good about Mary J. Blige that makes her so above doing cheesy commercials like every other celebrity? Some people act like she was sitting around looking po' as hell singing to the cashier so he could GIVE her a chicken wrap for free. That I could understand...

  • Man-Over-Board | April 5, 2012 4:26 PMReply

    Mary should apologize (for her avarice-inspired poor judgment), not Burger Kind.

  • Curtis | April 5, 2012 3:36 PMReply

    What a cop out. They all know that was the final product.

  • Ladybug | April 5, 2012 9:19 PM

    And you would be correct . . . nothing is EVER released until its finalized . . . and sent through legal.

  • Jmac | April 5, 2012 1:52 PMReply

    Oh please, people don't even know what is or isn't buffoonery anymore. That commercial wasn't it and I was looking hard to see it. It's a typical intentionally cheesy BK commercial. Yes there are worse ones out there and unfortunately written by black folks that air on black networks (even my beloved TVOne). The one with the two black chicks touching up their edges in the bathroom comes to mind. People need a history lesson and a reality check. All this buzz reminds me of the old Chris Rock show skit for a commercial for buppies who want to buy a watermelon but are too afraid of being seen in public with one.

  • getthesenets | April 5, 2012 1:45 PMReply

    the paul mooney bit from "RACE" album is the first thing I thought about.

    Fast food ads featuring Black people are always slightly off or weird in some way.

    There's an infamous McRib ad from decades ago that highlights the awkwardness of these types of ads.

  • Independent | April 5, 2012 12:47 PMReply

    Paul Mooney on MC Hammer's KFC ad back in the day says it all. http://www.youtube.com/watch?v=U0mIDHaGbzo

  • CareyCarey | April 5, 2012 1:59 PM

    NOOOOoooooo, tell me it's not true! Micah laughed with Paul Mooney? I didn't think you had it in ya, but you don't ceast to amaze me. Well... I guess you may be wondering why I would question your laugh zone? Well, although I do not and didn't agree with everything Marco Bolo said, I believe this rang true--->This site perpetuate's class warfare! The black civil war, the niggers vs bupsters" ~Bolo. So my friend Micah, I didn't view you as the type who could relate to Paul Mooney's type of humor. I mean, I love the dude... he's my kind of guy, but he is not of "S & A" vintage. .. if you know what I mean. Hey, that reminds me, instead of Andre Seewood's weekly shake and fake, I think S&A would serve the real deal if Paul scooted Andre off the couch.

  • Micah | April 5, 2012 1:35 PM

    That was too funny (and true).

  • CRITICALACCLAIM | April 5, 2012 12:11 PMReply

    It not being final or it being a dream sequence or not has nothing to do with the fact that SHE got up there and took money to sing about chicken and cheeses. Three cheeses! Girl please. You sold your brand all the way out. Don't blame it on whitey now. And Jennifer Hudson and the Three Stooges are RIGHT behind you. These women are getting caught. UP. Get a grip!

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