Click to Skip Ad
Closing in...
You Likely Won't Find a More Candid & Comprehensive Interview with Euzhan Palcy Than This One... You Likely Won't Find a More Candid & Comprehensive Interview with Euzhan Palcy Than This One... Watch Clip From 'Teachers' - a Film on the Education Crisis in the USA, Starring Tatyana Ali Watch Clip From 'Teachers' - a Film on the Education Crisis in the USA, Starring Tatyana Ali 40+ Black Filmmakers Will Take Over Twitter Tomorrow for an AFFRM-ing Objective. You Should Join Them... 40+ Black Filmmakers Will Take Over Twitter Tomorrow for an AFFRM-ing Objective. You Should Join Them... The Nina Simone Bio Starring Zoe Saldana Will Apparently Be Released Later This Year... The Nina Simone Bio Starring Zoe Saldana Will Apparently Be Released Later This Year... The American Black Film Festival Announces Its 2015 Films in Competition The American Black Film Festival Announces Its 2015 Films in Competition Why ‘The View’ Badly Needs Raven-Symoné Why ‘The View’ Badly Needs Raven-Symoné It's Black Bike Week! Watch 2 Short Documentaries on the Popular Annual Event It's Black Bike Week! Watch 2 Short Documentaries on the Popular Annual Event Gabrielle Union Joins Jamie Foxx in a Race to Save His Kidnapped Son, in 'Sleepless Night' Gabrielle Union Joins Jamie Foxx in a Race to Save His Kidnapped Son, in 'Sleepless Night' Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch a Clip From Ethiopia's First-Ever Cannes "Official Selection" - Coming-of-Age Drama 'Lamb' Watch a Clip From Ethiopia's First-Ever Cannes "Official Selection" - Coming-of-Age Drama 'Lamb' Watch Grace Jones’ “Banned” Citroën CX TV Commercial Watch Grace Jones’ “Banned” Citroën CX TV Commercial 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Centric TV Is Apparently Being Rebranded As The Premiere Network For African American Women Specifically. Are You Watching?

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act April 8, 2014 at 4:23PM

Centric TV Is Apparently Being Rebranded As The Premiere Network For African American Women Specifically
5
centric

Formerly known as BET on Jazz, BET Jazz, and BET J, and launched in September 1996, Centric is a spin-off cable television channel of BET, created originally to showcase jazz music-related programming, highlighting black jazz artists. 


It's evolved over the years, eventually being rebranded by BET as Centric, in 2009, into what has essentially become a general interest channel targeted at African American adult audiences (compared to BET's targeted younger viewers - although that seems to be changing), with programming comprised primarily of music appreciation from across the Diaspora, as well as unscripted content and lots of old black TV shows like 227, The Cosby Show, The Jamie Foxx Show and many more.

And now it looks like Centric is being rebranded yet again by BET - this time as a black woman-focused network, starting with the pickup of the canceled VH1 drama series Single Ladies, as was announced this morning.

But don't take my word for it strictly; read the press release from the network below, where it states that it's growing into a premiere destination for African American women - a crown that I think Oprah Winfrey's OWN will argue belongs to them, given its announcement of what was its most-watched quarter in network history, delivering double-digit growth across all demos versus the previous quarter, including +47% African American Women 25-54, the fastest growing cable network for W25-54, and was the #1 cable network on Tuesday and Wednesday nights last quarter for African American women in 2014 (the battle for the African American woman's attention is underway. Read my piece on that matter HERE).

LOS ANGELES and NEW YORK – April 8, 2014 – Centric, BET Networks’ 24-hour music and entertainment network, today unveiled an exclusive co-production deal with Queen Latifah’s Flavor Unit Entertainment to produce new content for the network. The production company, owned by Queen Latifah and her partner Shakim Compere, has quickly established itself, with #1 hits including The Perfect Holiday, Beauty Shop, Bringing Down The House and its first ever scripted romantic comedy “Let’s Stay Together,” which premiered with 4.4 million viewers on BET. 

Centric’s slate of programming has a particular appeal to the African American woman. This new partnership strengthens Centric’s position as the network for the African American woman. 

Flavor Unit Entertainment’s #1 new talk show, The Queen Latifah Show will also begin airing in primetime on Centric. The Queen Latifah Show is a daytime, talk-variety series that showcases Queen Latifah’s extraordinary range of talents as a global entertainment icon featuring chart-topping musical guests, celebrity interviews and everyday heroes who are changing lives in their local communities. The Queen Latifah Show is produced by Flavor Unit, Overbrook Entertainment and Sony Pictures Television.

“We are thrilled to be working once again with Flavor Unit Entertainment and Queen Latifah. She does it all and we are happy to have her join us as a creative force as we continue to grow Centric into a premiere destination for African American women. We couldn’t be more excited about what’s ahead,” said Debra L. Lee, BET Networks Chairman and CEO.  

As part of the deal, BET Networks will develop and premiere an all-new Season 4 of the highly rated Single Ladies on Centric. This modern, romantic comedy series is set in the world of Atlanta fashion, music, and celebrity as best friends share their differing views on love, sex and relationships. Single Ladies asks the question: what do women really want?

“At more than 10 million strong, and in control of 20 billion dollars in buying power, the African American woman is an increasingly powerful, yet often overlooked consumer.  No other network has embraced her with content designed specifically for her – until now,” said Louis Carr, BET Networks President of Broadcast and Media Sales. “Centric is the first network to deliver the programming that celebrates, inspires and addresses her unique perspective.”

Centric’s popularity with African American audiences, most notably with African American women ages 25 to 54, continues to grow, with the network marking its most watched quarter in its history. For FY14 Q2 (Jan-Mar), Centric experienced its best quarter ever for Total Day and Primetime viewership, posting gains of +20 percent.

Centric announced the following programming at the BET Networks’ Upfront presentation in Los Angeles:

NEW PROGRAMMING ON CENTRIC:

• SINGLE LADIES: SEASON 4 – This modern, romantic comedy series is set in the world of Atlanta fashion, music, and celebrity where friends share differing views on love, sex and relationships.  

RETURNING PROGRAMMING ON CENTRIC:

• BEING – “Being” is a documentary series highlighting music and entertainment's most dynamic figures – and a place where the stars tell their own stories, in their own words. Featuring never before seen photos, videos, and revealing interviews, “Being” delivers a compelling inside look at the inspiring lives of the biggest names in music, media and more.

• ACCORDING TO HIM & HER – “According to Him & Her” approaches timely topics involving relationships, friendships, dating and sex in a “he said, she said” battle of the sexes. Every week an onslaught of comedians, relationship experts and surprise celebrities will engage in a series of questions resulting in a no-holds-barred banter giving audiences the opportunity to finally see how the other sex thinks from a comedic perspective.

RETURNING MEGA-SPECIALS ON CENTRIC:

• SOUL TRAIN AWARDS – The Hippest Trip In America keeps grooving forward. The iconic brand that defined a generation returns for 2014 with its signature awards show. Featuring never before-seen musical collaborations and powerful tributes from world-class performers, the Soul Train Awards brings you the most revered and promising voices in soul and R&B.  The Soul Train Awards is simulcast on Centric and BET.

• CENTRIC COMEDY ALL-STARS – Bill Bellamy will host the third annual comedy event, honoring an industry icon. Some of the top names in comedy, plus the hottest comedians on the rise will make appearances during the show that is sure to keep you laughing.


This article is related to: TV News


Shadow & ActNewsletter