Click to Skip Ad
Closing in...
Website 'Withoutabox' Crashes Under Deluge of HBO Access Writing Submissions Website 'Withoutabox' Crashes Under Deluge of HBO Access Writing Submissions Oprah Winfrey’s Harpo Studios to Shut Down in December (But is It a Good Thing?) Oprah Winfrey’s Harpo Studios to Shut Down in December (But is It a Good Thing?) Steve McQueen Is Directing a Music Video for Kanye West's Latest Single 'All Day' Steve McQueen Is Directing a Music Video for Kanye West's Latest Single 'All Day' If You've Been Waiting for It to Get There, 'Half of a Yellow Sun' Is Now Streaming on Netflix If You've Been Waiting for It to Get There, 'Half of a Yellow Sun' Is Now Streaming on Netflix 2016 Oscar Outlook - 15 Black Actors, Actresses, Directors, Films That May Be in Contention Next Year 2016 Oscar Outlook - 15 Black Actors, Actresses, Directors, Films That May Be in Contention Next Year Premiering Tonight at 10pm: 2-Part Documentary 'Freeway: Crack in the System' on Al Jazeera America (Trailer) Premiering Tonight at 10pm: 2-Part Documentary 'Freeway: Crack in the System' on Al Jazeera America (Trailer) Trailer for Animated Feature Film Inspired by True Story of Afro-Arab Slave Who Became "Voice of Islam" Trailer for Animated Feature Film Inspired by True Story of Afro-Arab Slave Who Became "Voice of Islam" Jurnee Smollett-Bell, Aldis Hodge to Star in Scripted TV Series Based on the Underground Railroad Jurnee Smollett-Bell, Aldis Hodge to Star in Scripted TV Series Based on the Underground Railroad Mo'Nique Said She Was Paid $50,000 for 'Precious' + Responds to Lee Daniels "Play the Game" Advice (Video) Mo'Nique Said She Was Paid $50,000 for 'Precious' + Responds to Lee Daniels "Play the Game" Advice (Video) 'Cooley High' Writer and Cast Reflect on the Film 40 Years Later 'Cooley High' Writer and Cast Reflect on the Film 40 Years Later Attn. Actors: African American & Latino Men & Women Sought for Major Roles in Baz Luhrmann's Netflix Drama Series Attn. Actors: African American & Latino Men & Women Sought for Major Roles in Baz Luhrmann's Netflix Drama Series So What’s Byron Allen's $20 Billion Lawsuit Against Comcast, Time Warner, Al Sharpton & the NAACP all About? So What’s Byron Allen's $20 Billion Lawsuit Against Comcast, Time Warner, Al Sharpton & the NAACP all About? Nick Cannon Gets Behind New Live-Action Musical Series, 'Make It Pop,' for Upcoming TV Season Nick Cannon Gets Behind New Live-Action Musical Series, 'Make It Pop,' for Upcoming TV Season A New Edition Biopic Might Be Coming to a Theater Near You If This Fan-Made Trailer Goes Viral A New Edition Biopic Might Be Coming to a Theater Near You If This Fan-Made Trailer Goes Viral HBO Seeks Diverse, Emerging Writers for HBOAccess Writing Fellowship HBO Seeks Diverse, Emerging Writers for HBOAccess Writing Fellowship Check Out These Photos of Mo'Nique, Queen Latifah, Khandi Alexander & Michael K. WIlliams From HBO's Bessie Smith Bio + Premiere Date Set Check Out These Photos of Mo'Nique, Queen Latifah, Khandi Alexander & Michael K. WIlliams From HBO's Bessie Smith Bio + Premiere Date Set Watch Footage From Marlon Wayans' Richard Pryor Audition Tape Watch Footage From Marlon Wayans' Richard Pryor Audition Tape Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Condola Rashad's Broadway 'Romeo and Juliet' to Get Theatrical Run Valentine's Day Week

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act January 15, 2014 at 11:44AM

Condola Rashad's Broadway 'Romeo and Juliet' to Get Theatrical Run Valentine's Day Week
0
Romeo & Juliet

This Valentine's Day Screenvision and BroadwayHD will partner up to bring the Condola Rashad/Orlando Bloom-led production of Romeo and Juliet, which ended its Broadway run last month, to movie theaters nationwide.

Prior to the show's closing, HD cameras captured the November 27 performance at the Richard Rodgers Theatre (9 cameras placed in front-row seats, or hidden around the stage), under the direction of Emmy Award-winning director Don Roy King

And that recording will screen in over 2,000 movie theaters in all 50 states, from February 13-19, in celebration of the Valentine's Day holiday.

"It's so great to capture it because who knows when it will be on Broadway again," said Darryl Schaffer, an executive vice president at Screenvision. "It's just such a great production. We're excited to bring it to movie theaters."

This is certainly not the first time that a stage production has been recorded and screened in movie theaters. It's another revenue stream for Broadway producers to exploit, and theater owners stand to gain as well. 

While it's not quite the same thing as seeing the show live, and in person, it gives interested audiences around the country the opportunity to, at least, enjoy it, in as best an experience as the format can provide.

"The timing is right. There are enough platforms out there. Technology has advanced. Now we're getting cooperation from unions and the industry as a whole. So I think now is the moment," said producer Stewart F. Lane, who co-founded BroadwayHD with fellow theater producer Bonnie Comley.

The show wasn't a hit on Broadway, forcing an early close (a month earlier than originally planned); maybe it'll be a bigger hit on screen, this Valetine's Day week.

This article is related to: Condola Rashad


Shadow & ActNewsletter