Click to Skip Ad
Closing in...
Here's Idris Elba's Response to Commentary That He's "Too Street" to Play James Bond Here's Idris Elba's Response to Commentary That He's "Too Street" to Play James Bond Carl Franklin Is Casting an Actor for His Tupac Bio (No Marcc Rose from 'Straight Outta Compton'?) Carl Franklin Is Casting an Actor for His Tupac Bio (No Marcc Rose from 'Straight Outta Compton'?) 'Dope' Is Heading Back to Theaters for a Second Run (Awards Season Contention, Perhaps?) 'Dope' Is Heading Back to Theaters for a Second Run (Awards Season Contention, Perhaps?) BET Launches Original Series “THE BET LIFE OF…” - Will Look at Musical Careers of Beyonce, Chris Brown, Janet Jackson, Nicki Minaj & Trey Songz BET Launches Original Series “THE BET LIFE OF…” - Will Look at Musical Careers of Beyonce, Chris Brown, Janet Jackson, Nicki Minaj & Trey Songz Trailer for Season 2 of 'Z Nation' (Kellita Smith Is Fierce on the Show!) Trailer for Season 2 of 'Z Nation' (Kellita Smith Is Fierce on the Show!) Will Smith Puts on His "Nigerian Accent" in First Trailer for NFL Drama 'Concussion' Will Smith Puts on His "Nigerian Accent" in First Trailer for NFL Drama 'Concussion' This "Faith-Based" Drama Is Giving 'Straight Outta Compton' a Run for Its Money This Weekend... This "Faith-Based" Drama Is Giving 'Straight Outta Compton' a Run for Its Money This Weekend... BET and TV One Will Go Head-to-Head Tonight With Original Movies Airing at the Exact Same Time BET and TV One Will Go Head-to-Head Tonight With Original Movies Airing at the Exact Same Time Lee Daniels' Richard Pryor Biopic Is Officially Ready to Go (Mike Epps, Eddie Murphy, Oprah Winfrey, Kate Hudson) Lee Daniels' Richard Pryor Biopic Is Officially Ready to Go (Mike Epps, Eddie Murphy, Oprah Winfrey, Kate Hudson) At Least 2 More Superhero Movies Are in Viola Davis' Future... At Least 2 More Superhero Movies Are in Viola Davis' Future... Watch 5 Clips from Regina King's Feature Directorial Debut 'Let The Church Say Amen' Starring Naturi Naughton Watch 5 Clips from Regina King's Feature Directorial Debut 'Let The Church Say Amen' Starring Naturi Naughton Righting a Past Wrong? Academy to Present Spike Lee with Honorary Oscar Righting a Past Wrong? Academy to Present Spike Lee with Honorary Oscar African-American Female Team Produce Indie Horror Film ‘The Dark Rite’ African-American Female Team Produce Indie Horror Film ‘The Dark Rite’ Viola Davis Says She Will Star in a Film Adaptation of 'Fences' Directed by Denzel Washington Viola Davis Says She Will Star in a Film Adaptation of 'Fences' Directed by Denzel Washington "This Is a Relationship" - Watch Michael Ealy Frighten Sanaa Lathan in Tense First Clip From 'The Perfect Guy' "This Is a Relationship" - Watch Michael Ealy Frighten Sanaa Lathan in Tense First Clip From 'The Perfect Guy' Vin Diesel Says He's Returning for a 'xXx' Threequel - Filming to Start in December Vin Diesel Says He's Returning for a 'xXx' Threequel - Filming to Start in December Updates on Steve McQueen's "Epic" Series Centered on a Black Community in London, Over 3 Decades Updates on Steve McQueen's "Epic" Series Centered on a Black Community in London, Over 3 Decades Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Did The 'Django Unchained' Marketing Team Cut The New '12 Years A Slave' Trailer?

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act October 3, 2013 at 3:01PM

Ok, I get it. At least, I think I do. Granted I didn't attend the Fox Searchlight meeting during which the concept for this new trailer/TV spot/promo was hatched up, so I can't claim to know the motivations behind it.
4
"12 Years a Slave."
Fox Searchlight "12 Years a Slave."

Ok, I get it. At least, I think I do. Granted I didn't attend the Fox Searchlight meeting during which the concept for this new trailer/TV spot/promo was hatched up, so I can't claim to know the motivations behind it.

But given that I've actually seen the film (about 3 weeks ago), I can say with certainty that the pacing, tone and pulse of this new trailer from Fox Searchlight does not at all reflect those of the film that I saw. Unless it's been subject to some radical editing since then, changing the feel of it, which I doubt.

And I can only assume that the intent here is to maybe counter existing reviews of the film that tout its realism, brutality and severity, and entice audiences who typically wouldn't see a film like this, by cutting something that immediately made me think of the last high-profile movie to tackle this same subject matter - Quentin Tarantino's 12 Years A Slave... uh, I mean, Django Unchained.

If anything, I actually think it's selling a movie that Steve McQueen, the director of 12 Years A Slave, didn't make. 

But, like I said, I'm guessing that it's an attempt to reach as wide an audience as possible. At least, that's my assumption. Although you know what they say about assumptions...

The film opens in limited release (at least initially, before expanding) on October 18.

Dig it:

This article is related to: Steve McQueen, Chiwetel Ejiofor


Shadow & ActNewsletter