Click to Skip Ad
Closing in...
Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) Warner Bros Reveals Details on Its 10 DC Comics Film Adaptations. Will Include a Cyborg Movie Starring Ray Fisher Warner Bros Reveals Details on Its 10 DC Comics Film Adaptations. Will Include a Cyborg Movie Starring Ray Fisher T.I. Teases His 'Ant-Man' Role - "I Play a Superhero's Homeboy" T.I. Teases His 'Ant-Man' Role - "I Play a Superhero's Homeboy" Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Steve McQueen Goes With Newcomer Devon Terrell to Play the Lead in His HBO Project Steve McQueen Goes With Newcomer Devon Terrell to Play the Lead in His HBO Project A Prequel To 'Gone With The Wind' Which Tells Mammy's Story Solely, Hits Bookstores Tomorrow (Movie Next?) A Prequel To 'Gone With The Wind' Which Tells Mammy's Story Solely, Hits Bookstores Tomorrow (Movie Next?) Sean Penn Puts Post-Earthquake Haiti In Focus In New Feature Doc 'Haiti Untold' - Now Streaming on Netflix Sean Penn Puts Post-Earthquake Haiti In Focus In New Feature Doc 'Haiti Untold' - Now Streaming on Netflix In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People Rosario Dawson's 'Daredevil' Character Revealed + Vondie Curtis-Hall Joins Cast Rosario Dawson's 'Daredevil' Character Revealed + Vondie Curtis-Hall Joins Cast TV One Airs First-Ever Original, Scripted Work of Horror - Trilogy Titled 'The Fright Night Files' TV One Airs First-Ever Original, Scripted Work of Horror - Trilogy Titled 'The Fright Night Files' 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Discovery Communications To Pump $15 Million into OWN "Relaunch"

Shadow and Act By Sergio | Shadow and Act October 10, 2011 at 7:00AM

They're going to keep trying until someone watches the damn thing.
10

They're going to keep trying until someone watches the damn thing.

The New York Post has reported that Discovery Channel, which is partnered with Oprah Winfrey with her cable network, is going to spend $15 million to promote the Oprah Winfrey Network to expose it to new potential viewers.

OWN has officially called this extra infusion of cash a "restart" and this is on the top of the $200 million that Discovery has spent already so far to fund the channel.

The money will be used to advertize OWN and its programs on other Discovery Communications channels and on other rival networks as well

Since its debut in January of this year, OWN has struggled to attract viewers and ratings have lagged badly, far behind its precursor Discovery Health.

And in a unprecedented move to boost ratings for OWN, Discovery will the premiere OWN's two new shows -- Rosie O’Donnell’s talk show and Oprah’s "personal education" show Oprah's Lifeclass on its own channels owned by them.

The shows will air at 7pm and 8 pm, respectively, on October 10 on TLC, Planet Green, Investigation Discovery and Discovery Fit + Health.

Yet, somehow I don't get the feeling that a new talk show with one of the most annoying persons alive, namely Rosie O' Donnell, is what going to drive new viewers straight to OWN.

This article is related to: Television


Shadow & ActNewsletter