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Discovery Communications To Pump $15 Million into OWN "Relaunch"

Shadow and Act By Sergio | Shadow and Act October 10, 2011 at 7:00AM

They're going to keep trying until someone watches the damn thing.

They're going to keep trying until someone watches the damn thing.

The New York Post has reported that Discovery Channel, which is partnered with Oprah Winfrey with her cable network, is going to spend $15 million to promote the Oprah Winfrey Network to expose it to new potential viewers.

OWN has officially called this extra infusion of cash a "restart" and this is on the top of the $200 million that Discovery has spent already so far to fund the channel.

The money will be used to advertize OWN and its programs on other Discovery Communications channels and on other rival networks as well

Since its debut in January of this year, OWN has struggled to attract viewers and ratings have lagged badly, far behind its precursor Discovery Health.

And in a unprecedented move to boost ratings for OWN, Discovery will the premiere OWN's two new shows -- Rosie O’Donnell’s talk show and Oprah’s "personal education" show Oprah's Lifeclass on its own channels owned by them.

The shows will air at 7pm and 8 pm, respectively, on October 10 on TLC, Planet Green, Investigation Discovery and Discovery Fit + Health.

Yet, somehow I don't get the feeling that a new talk show with one of the most annoying persons alive, namely Rosie O' Donnell, is what going to drive new viewers straight to OWN.

This article is related to: Television

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