Disney Junior TV 'Doc McStuffins' Is A Hit For The Network

Television
by Sergio
July 31, 2012 9:06 AM
6 Comments
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We try, as best we can, to cover everything involving black images in the media. But of course we're only human and some things will slip by us. And since we're all adults here it's not that surprising that only now did we find out about the hit TV show Doc McSnuffins

Who's Doc McStuffins? Why she's only the biggest hit for the Disney Junior cable channel which is aimed at pre-schoolers 2 through 5. The show is also broadcast on the Disney Channel as well.

The show is centered on a young 6 year old black girl (voiced by TV actress Kiara Muhammad) whose mother is a doctor. Hoping to follow her mother's profession, Doc opens up her own clinic treating her dolls and stuffed animals. As she says in the show: "I haven't lost a toy yet"

Since its debut in March the show has been a ratings smash for the network pulling in an average of almost 920,000 regular viewers and has already been renewed for a second season. And, of course, there's the merchandising of the show as well with Doc McSnuffins dolls.

The success of the program, which has several African-American writers and animators working on the show, is a source of pride and relief to Disney which is the past has had a long history of racial stereotyping in its films and programming. That is if you ever saw any black people at all in a Disney film or TV show.

Not surprisingly black parents have been praising the show and spreading the word around on blogs and Facebook to encourage support and more viewers. One mother wrote: "It truly warmed my heart and almost brought tears to my eyes when my 8 year old saw Doc McStuffins for the first time and said 'Wow, mommy, she's brown'"

And one Dallas black doctor Myiesha Taylor wrote on her blog that: "This program featuring a little African-American girl and her family is crucial to changing the future of the nation'

Well O.K. I admit that's a bit extreme. I would think that President Obama and the First Family would have done that. But I suppose when you're starving a cracker is a meal.

But nevertheless it's good to see a show like this succeeding so well and it's about as far as Love and Hip Hop as you can get.

A very special h/t to Candace Allen

Television
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6 Comments

  • ALM | July 31, 2012 10:04 PMReply

    I love this show! I am an adult with no kids, but I have taken the time out on the weekend to catch a couple of episodes to support the show's ratings. The show is so cute.

  • Johnson | July 31, 2012 10:52 AMReply

    Stay classy Sergio. Always great to engage in a discussion on contemporary journalism with a writer who uses lines like "dont get your panties in a twist." Stay classy.

  • Johnson | July 31, 2012 10:35 AMReply

    How exactly is it obvious that this came from another source? That's crazy. Even crazier is your assertion that the NYT piece is from another source. Are you forgetting there's a big difference between actually researching a story and writing it, instead of reading someone else's story and paraphrasing it?

    All you needed to do is state something like, "As the NY Times reported yesterday...". That's really not so hard, is it?

  • sergio | July 31, 2012 10:37 AM

    Yes it is EXTREMELY hard

  • Johnson | July 31, 2012 10:15 AMReply

    Classy S&A, classy -- did you delete my comment? Why wont you just give credit to the New York Times article you're using as your source here - http://www.nytimes.com/2012/07/31/arts/television/disneys-doc-mcstuffins-connects-with-black-viewers.html?ref=arts . Even the quotes are from that article. Isn't it plagiarism otherwise?

  • Sergio | July 31, 2012 10:25 AM

    It should be obvious from the piece and the quotations that the info came from another source just like EVERY SINGLE ITEM we report on S & A. Just because I didn't credit the N.Y. Times no need to get your panties in a twist unless you wrote the original item. And the N.Y,. Times piece about the show came from other sources

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