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Dreamworks/Disney Move Up Release Date For "The Help"

by Tambay A. Obenson
June 30, 2011 9:20 AM
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As if you were all dying to see it sooner, DreamWorks and Disney have moved up the theatrical release date of The Help - a film I doubt needs an intro anymore, given how much we've discussed it.

The Help was originally scheduled to open on August 12th, but the studios have moved it up by 2 long days, to August 10, which is a Wednesday. Odd isn't it? I'm wondering what the reasoning there is. It's not a holiday weekend, unless my brain is failing me right now. Though I checked just to make sure. The only holiday within reach is Labor Day, but that's on September 5th.

Anyway... now you know. You can see The Help 2 days earlier than previously announced.

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  • dcmoviegirl | July 1, 2011 10:16 AMReply

    They're doing it to give it more of a head start in the opening box office numbers.

    I noticed that studios tend to do that with movies that could be labeled "black"..

    And even if it doesn't do so well, they'll proclaim it the #1 comedy-drama or something in trailers (though, that may just mean it's the ONLY comedy-drama out that weekend).

  • Mr. Bubbles | July 1, 2011 1:53 AMReply

    Viola Davis is going to rock this production.

  • yolanda6 | June 30, 2011 11:52 AMReply

    The Help was an excellent book and the film looks to be a must see! I am looking forward to seeing some Oscar worthy performances.

  • Ray | June 30, 2011 11:39 AMReply

    I've read both books and seen the film for Secret Life of Bees and I must say that "The Help" is riveting. It doesn't hurt that it's written by my sorority sister. It's a very clever book and nicely written and if it is 1/2 as good as the book then it'll be a beautiful film.

  • Kendra | June 30, 2011 10:35 AMReply

    Love Emma Stone but even I am not to excited about The Help. Didn't even give The Secret Life of Bees a watch. All the same to me. As for Emma I'll check out FwB and Crazy, Stupid, Love.

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