As if you were all dying to see it sooner, DreamWorks and Disney have moved up the theatrical release date of The Help - a film I doubt needs an intro anymore, given how much we've discussed it.

The Help was originally scheduled to open on August 12th, but the studios have moved it up by 2 long days, to August 10, which is a Wednesday. Odd isn't it? I'm wondering what the reasoning there is. It's not a holiday weekend, unless my brain is failing me right now. Though I checked just to make sure. The only holiday within reach is Labor Day, but that's on September 5th.

Anyway... now you know. You can see The Help 2 days earlier than previously announced.