Click to Skip Ad
Closing in...
"Your Legacy Is More Than a Name" - Watch Michael B. Jordan in First Trailer for 'Creed' "Your Legacy Is More Than a Name" - Watch Michael B. Jordan in First Trailer for 'Creed' Chiwetel Ejiofor, Nicole Kidman & Julia Roberts Seek Justice in First Trailer for 'Secret in Their Eyes' Remake Chiwetel Ejiofor, Nicole Kidman & Julia Roberts Seek Justice in First Trailer for 'Secret in Their Eyes' Remake Issa Rae's HBO-Bound 'Awkward Black Girl'-esque Comedy Gets a Director Issa Rae's HBO-Bound 'Awkward Black Girl'-esque Comedy Gets a Director Watch Trailer for Fascinating New Documentary About Black Men and Chess - ‘Sideline’ Watch Trailer for Fascinating New Documentary About Black Men and Chess - ‘Sideline’ The Irresponsibility of 'What Happened, Miss Simone?' The Irresponsibility of 'What Happened, Miss Simone?' Full List of BET AWARDS Winners (Taraji P. Henson & Terrence Howard Take Actor Nods) Full List of BET AWARDS Winners (Taraji P. Henson & Terrence Howard Take Actor Nods) Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project Review: Arriving on Netflix TODAY, Definitive Nina Simone Documentary, 'What Happened, Miss Simone' Review: Arriving on Netflix TODAY, Definitive Nina Simone Documentary, 'What Happened, Miss Simone' Haiti and the Dominican Republic - A Conflict Captured on Film Haiti and the Dominican Republic - A Conflict Captured on Film Fried Chicken & Drugs: 'Unbreakable Kimmy Schmidt' Writer Charla Lauriston Creates the Anti-­Strong Black Woman in 'Clench & Release' Fried Chicken & Drugs: 'Unbreakable Kimmy Schmidt' Writer Charla Lauriston Creates the Anti-­Strong Black Woman in 'Clench & Release' A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' Greetings From 'The Walking Dead: Season 6' Set as Daryl Plants an Unexpected Kiss on Michonne Greetings From 'The Walking Dead: Season 6' Set as Daryl Plants an Unexpected Kiss on Michonne PBS Yanks Ben Affleck 'Finding Your Roots' Episode + Puts Off 3rd & 4th Seasons Until Editorial Standards Improve PBS Yanks Ben Affleck 'Finding Your Roots' Episode + Puts Off 3rd & 4th Seasons Until Editorial Standards Improve Here's Your First Look At Taye Diggs in the Title Role in 'Hedwig and the Angry Inch' Here's Your First Look At Taye Diggs in the Title Role in 'Hedwig and the Angry Inch' Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Drop-Off In 'Luther' Viewership After UK Debut. But Why Make USA Audiences Wait 2 Months?

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act July 3, 2013 at 11:43AM

The highly-anticipated 3rd season return of Luther to BBC One in the UK last night, drew a healthy 5 million viewers.
9
Luther
BBC America Luther

The highly-anticipated 3rd season return of Luther to BBC One in the UK last night, drew a healthy 5 million viewers. 

And while those numbers are strong for the Idris Elba starrer, they are actually the lowest for a season premiere in the show’s 3-season history, according to the UK's BroadcastNow, and some 600,000 viewers less that the last episode which aired in 2011.

So there's a slight drop off. Although that's in the UK. I'm expecting a gain in numbers here in the USA, when season 3 of the hit show makes its Stateside debut in September, based on what looks to me like continuously rising awareness of and interest in the series by Americans, as new audiences discover it and catch up ahead of September's return (seasons 1 and 2 are streaming on Netflix, FYI).

I'm actually really surprised that the BBC chose to wait 2 full months after the series' UK run this year, to broadcast it in the USA. That, to me, in this age of access-anything-anytime-anywhere demand for content, is an odd decision. 

For that reason, I believe piracy is likely, as I'm sure all the season 3 episodes will find their way online, on one of many video sharing sites, after they air in the UK, and before they reach USA shores. Distributors and exhibitors of content simply just can't afford to delay the release of, or expect audiences to wait 2 months for something that's already been broadcast elsewhere. It's practically a lifetime in terms of content distribution in this century.

If you recall, what the UK's Channel 4 and the show's producers did with another hot British TV series, Misfits, was to make every episode available to USA audiences within 24 hours after they aired in the UK. Something like that makes most sense to me, and actually could be costly in the long run. 

If I watch it online before it officially airs on television, I don't have much incentive to watch it again, when it eventually is broadcast on BBC America.

Let me make it clear that I'm certainly not encouraging piracy; but it's a very real thing, and content creators/distributors/exhibitors, would be foolish to not take it into consideration when planning ahead.

But maybe I'm just missing something, and don't have all the information in this case.

I did make inquiries to the BBC about this decision, but haven't received any replies yet. If I do, I'll share here.

But this looks to be the final season of Luther as a TV show, as Elba makes a push for a feature film based on the character.

This article is related to: Idris Elba, TV News, TV Features


Shadow & ActNewsletter