Click to Skip Ad
Closing in...
Marvel Hopes to Release a New Netflix Series Every 6 Months - Including 'Luke Cage' & 'The Defenders' of Course Marvel Hopes to Release a New Netflix Series Every 6 Months - Including 'Luke Cage' & 'The Defenders' of Course Queen Latifah Will Play Wiz and Mary J. Blige Is Evillene in NBC's Musical Production of 'The Wiz' Queen Latifah Will Play Wiz and Mary J. Blige Is Evillene in NBC's Musical Production of 'The Wiz' Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in August Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in August 'Key & Peele' Will End After Its Current Season 'Key & Peele' Will End After Its Current Season MSNBC Decides: Touré Is Out, Rev. Al Stays (For Now) MSNBC Decides: Touré Is Out, Rev. Al Stays (For Now) Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Revisiting Spike Lee's Perplexing 'She Hate Me' on Its 11th Anniversary Revisiting Spike Lee's Perplexing 'She Hate Me' on Its 11th Anniversary Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 Samira Wiley to Co-Star in Film Based on Kitty Genovese 1964 Murder Samira Wiley to Co-Star in Film Based on Kitty Genovese 1964 Murder MTV Has Made Its 'White People' Documentary Available Online - Watch It Here MTV Has Made Its 'White People' Documentary Available Online - Watch It Here MSNBC Is Caught Between a Rock and a Hard Place with Rev. Al (Demote Him or Let Him Go?) MSNBC Is Caught Between a Rock and a Hard Place with Rev. Al (Demote Him or Let Him Go?) LeBron James Inks "Unprecedented Agreement" with Warner Bros. Spanning Film, TV, Digital LeBron James Inks "Unprecedented Agreement" with Warner Bros. Spanning Film, TV, Digital Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Drop-Off In 'Luther' Viewership After UK Debut. But Why Make USA Audiences Wait 2 Months?

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act July 3, 2013 at 11:43AM

The highly-anticipated 3rd season return of Luther to BBC One in the UK last night, drew a healthy 5 million viewers.
9
Luther
BBC America Luther

The highly-anticipated 3rd season return of Luther to BBC One in the UK last night, drew a healthy 5 million viewers. 

And while those numbers are strong for the Idris Elba starrer, they are actually the lowest for a season premiere in the show’s 3-season history, according to the UK's BroadcastNow, and some 600,000 viewers less that the last episode which aired in 2011.

So there's a slight drop off. Although that's in the UK. I'm expecting a gain in numbers here in the USA, when season 3 of the hit show makes its Stateside debut in September, based on what looks to me like continuously rising awareness of and interest in the series by Americans, as new audiences discover it and catch up ahead of September's return (seasons 1 and 2 are streaming on Netflix, FYI).

I'm actually really surprised that the BBC chose to wait 2 full months after the series' UK run this year, to broadcast it in the USA. That, to me, in this age of access-anything-anytime-anywhere demand for content, is an odd decision. 

For that reason, I believe piracy is likely, as I'm sure all the season 3 episodes will find their way online, on one of many video sharing sites, after they air in the UK, and before they reach USA shores. Distributors and exhibitors of content simply just can't afford to delay the release of, or expect audiences to wait 2 months for something that's already been broadcast elsewhere. It's practically a lifetime in terms of content distribution in this century.

If you recall, what the UK's Channel 4 and the show's producers did with another hot British TV series, Misfits, was to make every episode available to USA audiences within 24 hours after they aired in the UK. Something like that makes most sense to me, and actually could be costly in the long run. 

If I watch it online before it officially airs on television, I don't have much incentive to watch it again, when it eventually is broadcast on BBC America.

Let me make it clear that I'm certainly not encouraging piracy; but it's a very real thing, and content creators/distributors/exhibitors, would be foolish to not take it into consideration when planning ahead.

But maybe I'm just missing something, and don't have all the information in this case.

I did make inquiries to the BBC about this decision, but haven't received any replies yet. If I do, I'll share here.

But this looks to be the final season of Luther as a TV show, as Elba makes a push for a feature film based on the character.

This article is related to: Idris Elba, TV News, TV Features


Shadow & ActNewsletter