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Dutch Magazine Calls Rihanna "The Ultimate N*gg*b*tch" & Then Says It Was Meant As A Joke

by Tambay A. Obenson
December 19, 2011 5:59 PM
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Oh boy... file this one into that thickening file we labeled "the black experience in Europe."

I lifted the below from our friends at the Afro Europe blog:

In an article published in the latest issue of Dutch fashion magazine Jackie, the magazine offers a little advice on how to dress like Rihanna without looking like the “ultimate niggerbitch.” That’s right. No typo there. Check out the full English translation below:

“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”

How to respond to this?

Not-so long after, as you can imagine, the magazine was apparently flooded with messages from readers who weren't at all amused by any of this, and the magazine's editor-in-chief issued an apology earlier today, saying that the article above was intended as a joke, and there was no racist motive behind it, nor was it meant to offend. She essentially blames the whole thing on the fact that, as she states, "you hear it all the time on tv and radio, then your idea of what is normal apparently shifts..."

The old "*they* use the words all the time, so it should be ok for us to use them too" explanation.

Wait... isn't Rihanna from Barbados, not Jamaica?

You can read the her full reply and the rest of the story on the Afro-Europe blog HERE.

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  • MMAFan | July 10, 2014 1:44 PMReply

    Whites are even more obsessed with that word that we're

  • sharonda Muhammad | January 21, 2012 8:34 PMReply

    The fact is When I reflect on Black Women and images ,the first thing that enters my mind is the protrayal of them through media images as self-hating,angry miserable, and vindictive, All of those characterization are fictitious and derive from Western America's foundation of White supremeacy, as t6he Honorable Minister Louis Farrakhan has so clearly demonstratedn and proven; Dr Ava Muhammad, Attorney and nation of Islam minister. Let uas not forget SarahBarrtaman and what they did to her googal or go on you tube.

  • lmbsie | January 12, 2012 3:35 AMReply

    Last year a headline in the Dutch-language Belgian daily newspaper De Morgen referrerd to the Williams sisters as "Ghetto Cinderellas". The Dutch and the Flemish (Dutch speakers in Belgium) have a very casual relationship with racism and are stymied when anyone gets offended.

  • child of the world | December 22, 2011 10:37 PMReply

    It is nice to know that in the 21st century the editor of a magazine is so illiterate she has to resort to insults and racial epithets to sell her magazine. This is racism pure and simple, regardless of any attempt to parade racism as parody. I reject in the strongest possible terms the debasing of African peoples, black women and in particular Rihanna. Could you imagine the furore if this ingrate or sad pathetic excuse for a human being had insulted, Jewish, Chinese or any other race? If you don't stand for anything you will fall for anything.

  • T'Challa | December 21, 2011 12:11 PMReply

    Don't want to draw the nationalist card, but just want to point out that using the term"nigga" is broadly referred to as being part "Black" culture. I'd say it's more specifically, young, Black American culture.

    True, hip hop & media have spread the lingo all over the globe, but it's usuage is far from unanimous among English speaking Black peoples.

    Being of Carribean descent, living in Canada, we grew up using terms, like "bredren" or "star" to refer to our friends. We never really said "nigga"...

    Anyways, to the Dutch people reading this, I've got no problems with you, just try to educate your fellow countrymen, and stop that racist "Black Pete" stuff. Peace.

  • VichusSmith | December 21, 2011 10:49 AMReply

    UPDATE: the editor has quit. It's so funny that people in this age think that they can publish stuff like this without getting put under hot lights.

  • Debra | December 20, 2011 9:00 PMReply

    Apparently some Dutch enjoy cannibalism: Watch the link if you can stomach it.
    Two Dutch men admittedly had parts of their bodies surgically removed, fried in oil and ate it in front of a camera!!! OMG Disgusting. These are civilized people????

  • Donella | December 20, 2011 3:21 PMReply

    Authors of apartheid in South Africa, collaborators with Nazis during WWII, supporters of a racist black caricature to celebrate Christ's birthday. A very crazy people.

  • bondgirl | December 20, 2011 2:39 PMReply

    If white people with an IQ over 80 cannot understand that they cannot call me nigger, nigga, bitch, biotch, or anything other than my name, then they shall learn the hard way. I'm not related to Jay-Z, Kanye, Rihanna, Russell Simmons or any of the other baboons who insist on letting white people hear them use or call them "nigga" publicly. It's an excuse that is intolerable. For the record, yes other races do call each other by derogatory names. Hispanics are quick to call each other a "cabron" or "puta" in jest. Japanese people have a term meaning "fisherman", which is the lowest class in their country. Do you really think blacks are so much alike from other people? Only because we have fought the longest and loudest about our struggles does it seem like this is a "black" thing. I know damn well not to call my friends "vendeja". Whenever someone white asks why can't they use it, I would ask...why would you choose to? Even if all 20 million blacks voted (yeah right) for the usage, what does it say about YOUR ass to go and do it? Not buying it!

  • Reason | December 20, 2011 10:09 AMReply

    This is what Rhianna tweeted about an incident at a Lisbon hotel, just days before the Dutch magazine incident. And you wonder why they wrote what they wrote?---

    'I just met the most racist **** EVER!!! 'This man said the craziest s**t about black women - called us dogs, sl**s, we don't look like s**t, we don't belong in the same hotels.

    'Needless to say, the #N**** in me came out! Bajan accent and all! Lol! Turns out the hotel manager's black.

    'Oh and he had the NERVE to diss black people in his tighty whitey's!!!! SMH (shake my head)...and tbh (to be honest) a lil' black wouldn't hurt him.'---

  • Nadine | December 20, 2011 12:31 PM

    You're a low-life apologist... "REASON", yes, you are the reason why this country can't do better.

  • Reason | December 20, 2011 10:12 AM

    In case you missed it--- 'Needless to say, the #N**** in me came out! Bajan accent and all!---Seems like she got what she put out there, referring to herself as a "N****".

  • HerozAreRare | December 20, 2011 10:09 AMReply

    Most Dutch are well aware that this language would be inappropriate and probably most would never say this. Amsterdam (where this magazine is published) is a leading international center for the advertising industry and I believe the publication of this article was a well calculated risk by savvy marketing people. The content is lame and no one outside of the Netherlands reads the magazine anyway and now we all know the rag exists. Plus there is the added Dutch street credibility they’ve now garnered among those Dutch leaning to the right.

    Let’s be clear: the Dutch have no problem with Black people and if Black people don’t want a problem with the Dutch we should take no issue with our default places in Dutch society–Black women as hyper-sexualized objects of desire and Black men as the little slave of Santa (Zwarte Piet). And yeah…if you don’t like it you can just get out!

  • VichusSmith | December 21, 2011 10:47 AM

    Nobody's going to take any role that you suggest!

  • WTF? | December 20, 2011 12:45 PM

    What are you trying to say?! You come across as an illiterate, ignorant, inbred piece of white trash.

  • Kenzo | December 20, 2011 9:27 AMReply

    After reading the comments on here I really need to say this and please, to all reading this, believe me: I'm Dutch living in The Netherlands.
    Unfortunately racism still is an issue, everywhere. I don't believe in my country it is worse then in others. I've read some comments saying the Dutch are extremely racists: I'll invite you to visit my country and I will gladly show you around and show you your wrong about that.
    The article and what's been said made a lot of Dutch people very angry. It's a HOT topic here now and not in a good way for the magazine and author.

  • Kenzo | December 21, 2011 11:23 AM

    Kensow = Kenzo by the way

  • Kensow | December 21, 2011 11:20 AM

    @ Donella... yes there have been dutch people collaborating with the nazi's, just like so nany other people from other countries. But don't forget about the thousends of dutch people who fought against it and all the ones who lost their lives over it.
    I may not know your history as good as you but it seems you don't know mine that good either. Just like Tia comparing the dutch with the nazi's.
    You know, I did not come on here to be disrespectfull cause I respect all of you as a human being. I posted my first comment just for a little support towards my country and let the world, you, know so many dutch people don't agree with the article and dissociate from it. And with the things I've said on here I'm only wanting to point out racism is everywhere... unfortunatelly it still is. It does not help if we keep disrispecting eachother on forums like this. I just believe it has to start with yourself and talk about it in a respectfull way. People will read and think about it when coming from a normal respected perspective. And then change has a chance. Call me naive or whatever.

  • Kenzo | December 21, 2011 10:52 AM

    @ Tia... I totally understand the commotion about 'Black Piet' in other countries. And it's just impossible to make u understand the meaning of the fest if you have not been brought up with it. If I would not been dutch I would def had a different view on it.
    But I really do wanna point out that we don't celebrate enslaving black people at all.
    Holland is a very multicultural country with a lot of coloured people and even they celebrate this fest. With this said it doesn't mean 'Black Piet' does not come over as offensive to foreigners cause I agree it does! I'm just saying this to point out we do not celebrate enslaving black people. It's actually a childfest and children get presents and candy and Black Piet is Sinterklaas is best friend helping him with giving all the children their presents. You could say we are brainwashed and all to cover up the real thing about it. Your entiteled to that opinion.

  • Kenzo | December 21, 2011 10:35 AM

    @ Nelly... let me first say it's not my intention to lecture anyone on here cause I'm much aware of the fact I don't know all. But I do know that story and have r ead articles about it. But fact is Günter Wallraff is German, not Dutch. He did disguise himself as a black man in an attempt to address racism in Germany, not Holland. Saying this not to plead innocent in like racism does not happen here. But I just felt to keep the facts straight.

  • nelly | December 21, 2011 7:05 AM

    Have u read that book from that dutch journalist Gunter Wallraff? He disguised himself in black and lived like one. It says something else. I'm sure u can find an article about that book and him.
    Have a sit.

  • Tia | December 20, 2011 8:07 PM Apparently the Dutch celebrate Slavery once a year with black faces on. Dutch people celebrate enslaving black people annually! They call this a civilized society?? Not even remotely close, they are no better than the nasty Nazi's!!!

  • Donella | December 20, 2011 3:24 PM

    Didn't the Dutch collaborate with Nazis, subjugate South Africans under apartheid, and celebrate Christmas with a racist caricature of a Black man. Why would anyone want to visit that type of crazy?

  • Tia | December 20, 2011 7:15 AMReply

    If you really want to comment, write the magazine at: Also, understand these magazines write explosive articles to boost magazine sales and to generate talk. The more people talk, the more people buy the magazines to see for themselves. In many cases it is a risk they are willing to take. However pathetic their racism may be understand that the Dutch are notoriusly intolerant of races outside of their own. South African apartheid is one glaring example.

  • Nadine | December 20, 2011 12:36 PM

    I did not have the experience of them ... AT ALL... quite the opposite, but I understand that they have issues with xenophobia in general.

  • VichusSmith | December 20, 2011 5:16 AMReply

    This comes off as trying too damn hard to act hip and also knowledgeable about Rihanna. It's a double fail. It's basically ignorance and I'm guessing this writer is learning a good lesson in speaking to his/her audience.

    BTW, is it niggerbitch, or niggabitch? Not that it makes that much of a difference, but you do say "no typo here" but those words are spelled differently. You cannot turn nigga to nigger because you feel it magically sounds different on a non-black tongue.

  • Classi | December 20, 2011 12:58 AMReply

    Excuse my language but I want to be frank...that bitch was a pure racist...simple as that. You could have called her a nasty bitch, loose bitch, or even ignorant bitch but nigga bitch???? Come on now, that offends more than her. She writes for a publication that's broadcasted to the masses...what if it was britney spears????would she be a honky bitch??? Or J.Lo???? Would she be a spic bitch???? Speak as you will about rhianna but to add a racial slur is insulting. To use rap music as a cop out is pure bull. I DON'T condone how blacks address on another..but does that make what she said justified? And she says it was mean't as a if rhianna read it was she suppose to laugh? Hmmmmm crazy...and I am of mixed descent.

  • Poetic | December 20, 2011 12:34 AMReply

    Get the f_____ out of here with that racist BS. 100% pure ignorance. "Racist" white people and other races have worn the word ni**er out. Now that it is not politically correct or acceptable for them to say, they throw their racist logic back to "black" people, blaming us for their "inadvertent" slip of the tongue. Yeah right. How illogical. That false sense of entitlement and superiority never ceases to amaze me. You cannot control what people say. You cannot dictate how black people live or act. They kill me always talking about being a Christian, while continuing to spread hate. I do not abide by any race's code of moral conduct. Some of them do not practice it. I do not have to worship white people or any other race. Stop trying to please others, so another race can see that you are not like the other black people; a stereotype. You're wasting your time. To racist white people, you are still just a ni**er. No sugarcoating. Just real life.

  • Tima | December 20, 2011 12:24 AMReply


  • VichusSmith | December 20, 2011 5:21 AM


    I have never seen so many fight over the right to use such an ignorant word, with an a at the end or not. Some white dummy says "Why can't I use the word? I want to call the BAD black people that, not YOU!" and some black dummy says "You can't use that ignorant word! We claimed it and flipped it around to use on ourselves! If you use this vile word, watch out!" Fuck all of you!

  • Tia | December 20, 2011 12:18 AMReply

    OK why are we surprised here? The author is Dutch, they are globally natorious for their inner conflict and extreme racism. Does South African apartheid ring a bell??? Let them wallow in their own ignorance, it is their problem, not ours. Besides, you do not see the Dutch producing "any" musical talents worth mentioning!!

  • RihannaNavy101 | December 19, 2011 11:20 PMReply

    for a rihanna fan to read something like that, it just pissed me off . seriously her career should be over !

  • Ahleenda | December 19, 2011 11:20 PMReply

    I completely agree with JMAC. I do not see any other race that supports such ignorance that misrepresents their race as a whole. Wearing oversized clothing, talking crazy, being disrespectful and everything else ugly seems to be the aim for many blacks and I do not understand it.

    That is why I say look at history in order to progress forward so that one will be able to do better. I find that a lot of what the stupidity that these "gangsters" embrace have been passed down from the slave master. I know that people will say enough of blaming slavery but I see slaves every day in the street with their hip hop rap culture. Calling people nigga, beotch, ho and all those degrading and hurtful names which comes from the slave master. Remember that english was not the slaves first language everything that they learned was from the slave master. And like good old slaves that worship and fear their master we see many black people walk around being exactly what the slave master wanted them to be...ugly.

    It seems to me that the black community lacks identity and has gravitated to rap as a cultural norm. That is ridiculous because it does not represent the whole. I say that the black race as a whole is hopeless and I can not get too upset about what was said about Rihanna because she embraces the "slave role". And the person who wrote that article wrote it because they are hateful and they knew better. The author of that article knows what are insults and he or she did it because they know people would buy into it. Blacks as individuals need to stand for something by first respecting themselves. And black men need to start having self love for themselves so that they can respect the women that are in their community because people look at that and it impacts the way people view and treat all of us.

    I make a stand everyday when I go out in public with my hair styled properly, cleaning fashionable clothing, speaking correctly and being respectful. And I make my vote against rap/hip hop culture by not listening to that music and by not buying anything that supports that debasing "culture".

  • New York, NY | December 22, 2011 1:17 AM

    In 100% agreement here.

    And no, in response to another poster, you don't see latinos referring to each other as "yo, my spic", Chinese greeting each other with 'chink' 'my chink' 'what's up, chink', Mexicans calling each other 'wetback', etc, etc, etc. Today's blacks have so brainwashed themselves into thinking that they are empowering themselves by using this filthy word in their everyday speak. It's actually disempowering. But they just refuse to see it.

    No, you can't blame hip hop and rap for all, but rap and hip hop culture surely have not advanced us as a people. Unless you call having a killer flow and a knack for laying down fat tracks advancement. Please. Other races are busy creating the next IPhone/Facebook/nano technological marvel and we're still aspiring to be rappers, singers and ballers and also to come up with the next ridiculous slang expression. Black culture has deteriorated horrifically. Okay, I'm off topic now, but it is all related. The dutch writer was racist as hell, no doubt. But be just as mad about how (many, not all) black people talk to and treat each other these days also, though. You can't get all puffed up and mad about one while ignoring the other.

  • Nas | December 19, 2011 11:32 PM

    Yeah, because all rap uses the N word for degrading reasons (see name above).

  • rihannafan | December 19, 2011 11:16 PMReply

    DISGUSTING BITCH shes not just offended rihanna but a whole race !

  • Candace | December 19, 2011 10:26 PMReply

    Wow....just wow.

  • Mecca | December 19, 2011 10:17 PMReply

    I agree with Blue & others. This needs to stop!!! I read a few of Rihanna's tweets and I noticed that she often calls her fans the b-word & the n-word. I don't condone this kind of behavior. But why put yourself out there like that so ppl can refer to as that? I blame hip-hop & the media for corrupting our society. This has gone too far!

  • brandi | December 19, 2011 11:12 PM

    ah there it is. blame rap for racists.

  • B | December 19, 2011 10:04 PMReply

    I co-sign JMAC's comment. And I just want to add one question: Why are we constantly surprised by the racist ish that comes out of our European and European American sistren/brethren's mouths? Why?

  • T'Challa | December 19, 2011 8:40 PMReply

    BTW, Rhianna is from Barbados, but I guess us "Island Negroes" must be all the same to them..

  • T'Challa | December 19, 2011 8:38 PMReply

    Ugh.. most of the individual Dutch that I've met have been pretty cool people, but as a whole they have some blatantly racist traditions like "Black Pete", the blackface Santa's helpers/slaves.

    I don't agree with the "if you didn't say it, then White people wouldn't say it" argument either.

    White people who jump at that logic have BEEN saying nigger in private, and are just trying to find an excuse to denigrate Black people openly, under the guise of being "hip" or "cool".

  • Blue | December 19, 2011 11:48 PM

    That's just it, you can say whatever you like in private or public. It's called freedom of speech. You could look at it two ways: 1. address the issue head on, refuse to allow it to happen again and find ways to modify the behavior, or 2. ignore it and create a mental block. I think most black people now a days have chosen #2.

  • Evelyn | December 19, 2011 8:27 PMReply

    I'm part of Generation X, and I never approved of us calling each other the n-word and the b-word. I was always like what happened to us calling each other brother, sister, homeboy, homegirl
    But these fucking douchebags know some things that people say within their own culture can't be said by others. The other bad part is that they're trying to act like black women are the only ones that dress revealing at times. Have they forgotten about that Gaga has been practically naked in her videos and photos? Katy Perry dresses just as scanty as Rihanna. Black men and women really need to unite and be supportive of one another from Africa, US, Europe, Latin America, etc... We got enough evil scum trying to bring us down.

  • Jmac | December 19, 2011 8:21 PMReply

    Easy to say it's a particular generation's fault despite the fact that not every person in that generation subscribed to the same BS. Guess it would be asking too much to put the blame where it should really rest: on the people who allow such ignorant crap to invade their minds and control their behavior. It's not the media's fault and not the artist's fault, the blame lies with thee. NWA, Snoop Dog, Jay Z etc... didn't get where they were/are just by advertising. Somebody bought their crap by the boatload and placed them on a pedestal - and many of those people were the parents and the "adults" who should have known better. People with common sense understand that when some popular but poorly raised or minimally educated individual behaves in a boorish way, they aren't required to mimic that behavior or accept the behavior from others. It's only the weak-willed idiots who think "if X does Y and it's okay, then if I do Y, that's okay too." And let's stop pretending if rappers/singers or every black person on the planet never said "nigga" that white folks wouldn't either. Take a time machine back 50 years or a hundred before any recorded music and you'd know that's a straight up lie. They just couldn't use that same old "I'm not a racist (just an idiot)" excuse. 'Course back then they wouldn't have given a flip. Welcome to Post Racialness!

  • Blue | December 19, 2011 11:43 PM

    I'm sorry, but you make absolutely no sense to me. I don't remember Willie Hutch singing "Nigga's gonna work it out" or Donny Hathaway singing "some day niggas, bitches and hos will all be free!" Freedom of speech meant Red Foxx or Dolomite records played in the basement for grown ups only, where you could here nigga this and nigga that all night long in private, not on the damn radio or TV. It was not meant for young ears. Now, you have 2 years olds singing rap provocative lyrics before they can say their ABCs. So as time has passed it is this generation that has allowed themselves to be assimilated into cultures that don't really give a damn. To the point now that the european persuasion's disgust is expressed openly and in public without fear of retribution. When artists feel they have no choice but to degrade themselves, their family, friends and community all for the chase of the $$$$, then it seems to me they have sold their soul to Post Racialness! For once Xs, Ys and others, take responsibility for what is happening to your race and be pro-active in setting positive examples for yourselves, peers, and the next generation behind you. When was the last time you heard some Chinese rapping about niggas, bitches and hos?

  • Neziah | December 19, 2011 11:29 PM


  • saadiyah | December 19, 2011 7:11 PMReply

    Blue - you took the words right out my mouth. Two of our biggest, wealthiest, and most influential hip-hop artists currently have a chart-topping song out titled, "Ni**as in Paris." Is it a wonder why people on the other side of the world think it's appropriate to refer to a Black women using that slur...I mean "term of endearment."

  • Blue | December 19, 2011 6:34 PMReply

    This is the result of diversity of this generation. Nigger, Nigga, Bitch, Biatch, etc. words that have has been desensitized by the Xs, Ys, Milleniums. We told you it was not a good idea to use those words in your lyrics, performances and just plain every day speech. Those words are on the TV, radio, in print, movies and the internet. But the young people said us oldies were "sensitive" and to "get with the current times!" Well now you have it. Europeans call Rihanna the same things you call each other, openly! So now who should get with it and not be so sensitive?!

  • BluTopaz | December 19, 2011 10:10 PM

    Thank you Blue. I read years ago that every Black generation since the civil rights movement needs a wake up call that racism is not over yet. So many of these Black millenials so far are the worst, with their "we don't see color, everybody's my nigga!" mindset that makes it easier for the random Other to feel more comfortable saying it. If I could ride the train one day without hearing a crowd of loud Black teenagers using that word like a pronoun... This stupid caucasian's explanation of "your idea of what's normal shifts" is true for these people, and gives them carte blance to pretend they don't know any intelligent Black people. It's one of the main reasons I HATE hip hop culture that opened the door for this ignorance, I'm tired of buffoon nigras (including that fugly Nikki Minaj troll and her nappy hair comments) having the world's stage like this.

  • Realtalkcook | December 19, 2011 8:43 PM

    Amen Blue..! I am in agreement..!

  • Andre Morton | December 19, 2011 6:32 PMReply

    A joke? You see anybody laughing?

  • Alltherage | December 19, 2011 6:31 PMReply

    I can't even take this today... because the truth of the matter is if we stop calling ourselves and each other niggas/niggers and bitches they certainly wouldn't feel comfortable doing it (to our faces). I can't believe that they remotely thought and expected us to believe that they didn't know calling Rihanna a "niggabitch" wouldn't be offensive or racist. The interesting thing is if RiRi, I mean Rihanna, will comment on this...hell next week she might just do an interview with them. #nofaith

  • eshowoman | December 19, 2011 6:13 PMReply

    Not surprised. This is from a country that worships blackface & prostitutes with much less than what Rhianna where advertise in store windows everyday.

  • Vanessa | December 19, 2011 6:07 PMReply


  • sadf | December 19, 2011 6:04 PMReply

    all of dooshland can go to @#$@#

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