Click to Skip Ad
Closing in...
Orlando Jones Says Goodbye to 'Sleepy Hollow' Orlando Jones Says Goodbye to 'Sleepy Hollow' Here's the Character Lupita Nyong'o Plays in 'Star Wars: The Force Awakens' + Jar Jar Binks Dead? Here's the Character Lupita Nyong'o Plays in 'Star Wars: The Force Awakens' + Jar Jar Binks Dead? Dee Rees Talks Making of 'Bessie,' Her Approach, Challenges as a Black Female Director, Filmmaker Tips, More... Dee Rees Talks Making of 'Bessie,' Her Approach, Challenges as a Black Female Director, Filmmaker Tips, More... Weekend B.O. May 1-3 (The $187 Million Disappointment) Weekend B.O. May 1-3 (The $187 Million Disappointment) Deon Cole, Nicki Minaj, Regina Hall and Eve Join 'Barbershop 3' Cast Deon Cole, Nicki Minaj, Regina Hall and Eve Join 'Barbershop 3' Cast A New Month Begins with New Titles Added to Netflix's Streaming Library. Here Are Your Options... A New Month Begins with New Titles Added to Netflix's Streaming Library. Here Are Your Options... Newcomer Kascion Franklin Lands Lead Role in BBC Drama Feature 'Danny and the Human Zoo' with Destiny Ekaragha Directing Newcomer Kascion Franklin Lands Lead Role in BBC Drama Feature 'Danny and the Human Zoo' with Destiny Ekaragha Directing Taraji P Henson Thanks UK Fans for Illegally Streaming 'Empire' Which Led to Its Pickup + UK Reactions to the Show Taraji P Henson Thanks UK Fans for Illegally Streaming 'Empire' Which Led to Its Pickup + UK Reactions to the Show A New Film Studio Grows in Uganda - Wakaliwood A New Film Studio Grows in Uganda - Wakaliwood You Will Be Moved By the Atmospheric First Full Trailer for 'What Happened, Miss Simone?' You Will Be Moved By the Atmospheric First Full Trailer for 'What Happened, Miss Simone?' Wendell Pierce Will Play Clarence Thomas Opposite Kerry Washington's Anita Hill in HBO's 'Confirmation,' Directed by Rick Famuyiwa Wendell Pierce Will Play Clarence Thomas Opposite Kerry Washington's Anita Hill in HBO's 'Confirmation,' Directed by Rick Famuyiwa Crowdfund This: Feature Film, 'The Last Black Man in San Francisco' Crowdfund This: Feature Film, 'The Last Black Man in San Francisco' Indie Box Office: How Did the Queen Latifah Exec Produced Indie Drama 'Brotherly Love' Do? Indie Box Office: How Did the Queen Latifah Exec Produced Indie Drama 'Brotherly Love' Do? Watch 'Deadpan' - an Early Short Work by Steve McQueen Inspired by Buster Keaton Watch 'Deadpan' - an Early Short Work by Steve McQueen Inspired by Buster Keaton Barbie Is Honoring Ava DuVernay (and Other "Sheroes") With Her Very Own Doll. Have a Look... Barbie Is Honoring Ava DuVernay (and Other "Sheroes") With Her Very Own Doll. Have a Look... Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Because You Asked For It... "G.I. Joe: Retaliation" Release Delayed To Give You More Channing Tatum & 3D

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act May 30, 2012 at 11:07AM

Because You Asked For It... "G.I. Joe: Retaliation" Release Delayed To Give You More Channing Tatum & 3D
4
GI Joe

As I'm sure you've all heard by now, Paramount has moved the release date for G.I. Joe: Retaliation from its initial June 29, 2012 date, to March 292013 instead!

Why, you ask? The immediate reason reported was that the studio wanted to convert the film to 3D.

"We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally... Jim Cameron did all of Titanic‘s 3D in post – and look how well that movie turned out," said a Paramount exec.

Given how soon the film was already scheduled to be released (just over a month from now), the questions that I think were on many minds was: just how terrible is the movie? And why wait THIS long, THIS close to the film's already scheduled release date, to move it?

As expected, a longer explanation from Paramount was forthcoming.

So what's up?

Revealed this morning, courtesy of Deadline, here's Paramount's explanation of what happened; the 3D thing was only a part of it (SPOILERS AHEAD):

“This was a case of letting a schedule to fill a summer slot dictate the film not being in 3D even though we knew that would be the most commercial version of the film. Then in the spring there were 2 big events. First John Carter lost $200M despite the best efforts of the Pixar brain trust. But the 3D film managed to gross over $200M overseas, nearly tripling its U.S. take.

“Also Channing Tatum had a breakout spring, starring in The Vow and 21 Jump Street. In our first screening of the film the reaction from audiences was good but with 2 big concerns: 1) They didn’t like the fact that Channing and The Rock really didn’t have any time to develop a friendship before Channing died, and 2) Why wasn’t it going to be in 3D? We went back and shot another week with Channing to develop more of his story with The Rock, which made the film play much better. But we didn’t have the time to be in 3D.

“Then a week ago Battleship basically had the same performance as John Carter – $60M-$70M U.S. and just over $200M international. That was just a wake-up call that said to us we need to offer the best version of the film irrespective of summer market share to ensure the best possible performance. And not being in 3D will cost us a ton of business internationally.”

So, in short, more Channing Tatum, in addition to the 3D conversion. That about sum it up? 

The SPOILER there of course was his revelation that Channing Tatum dies in the film (although, as fanboys have pointed out, if you're familiar with the "Joe" universe, and have been paying attention to the marketing materials for the upcoming film, it's not so much a spoiler; 'twas for me).

What I'm curious to know is what was the test audience demo? I thought this was a dude movie? Or am I just missing something? Yes, I'm sure there are "Joe" fangirls out there as well, but, really, I don't think I'm being sexist when I say this is a movie targetted primarily at that 13 to 40-year-old man crowd. 

And if that's the case, why would that audience be asking for more Channing Tatum, or give a hoot about the relationship between characters played by Channing and The Rock developing before Channing bites the dust? It's a freaking G.I. Joe movie, not The Vow, or Dear John! The first one, which I did see, was a little short on character development, so I wouldn't be expecting much of that in the sequel. It's all about the spectacle with these flicks. 

But what do I know, right?

As for the test audience requesting that it be in 3D; that I guess I can understand... not that I want every film in 3D, but it's a numbers game; the bottomline for Paramount is that, as stated in the quotes above, international box office apparently loves 3D Hollywood material, so if the conversion won't break the bank, then why not, when you're likely increasing the film's earning potential? Especially if, like John Carter and Battleship, domestic box office underperforms.

So anyway... that's the story for you diehard "Joe" fans.

One of the 50 movies Dwayne Johnson will appear in over the next 24 months, G.I. Joe: Retaliation - which also stars Channing Tatum, Adrianne PalickiByung-hun Lee, Ray ParkRay Stevenson and Walton Goggins - will see the Joe team face off against Zartan, his accomplices, and the world leaders he has under his influence.

Here’s the current trailer; although expect a new one to be cut some time before March 29, 2013.

This article is related to: Channing Tatum


Shadow & ActNewsletter