Click to Skip Ad
Closing in...
Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Grace Jones’ “Banned” Citroën CX TV Commercial Watch Grace Jones’ “Banned” Citroën CX TV Commercial David Oyelowo on the Craft of Acting & Advice for Young Actors David Oyelowo on the Craft of Acting & Advice for Young Actors BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO First Look at CBS' 'Rush Hour' Series + Official Synopsis First Look at CBS' 'Rush Hour' Series + Official Synopsis What Did You Think of 'Bessie' After Last Night's Premiere? What Did You Think of 'Bessie' After Last Night's Premiere? Watch B.B. King Tell His Story in 1972 BBC Documentary, 'Sounding Out' Watch B.B. King Tell His Story in 1972 BBC Documentary, 'Sounding Out' Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Because You Asked For It... "G.I. Joe: Retaliation" Release Delayed To Give You More Channing Tatum & 3D

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act May 30, 2012 at 11:07AM

Because You Asked For It... "G.I. Joe: Retaliation" Release Delayed To Give You More Channing Tatum & 3D
4
GI Joe

As I'm sure you've all heard by now, Paramount has moved the release date for G.I. Joe: Retaliation from its initial June 29, 2012 date, to March 292013 instead!

Why, you ask? The immediate reason reported was that the studio wanted to convert the film to 3D.

"We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally... Jim Cameron did all of Titanic‘s 3D in post – and look how well that movie turned out," said a Paramount exec.

Given how soon the film was already scheduled to be released (just over a month from now), the questions that I think were on many minds was: just how terrible is the movie? And why wait THIS long, THIS close to the film's already scheduled release date, to move it?

As expected, a longer explanation from Paramount was forthcoming.

So what's up?

Revealed this morning, courtesy of Deadline, here's Paramount's explanation of what happened; the 3D thing was only a part of it (SPOILERS AHEAD):

“This was a case of letting a schedule to fill a summer slot dictate the film not being in 3D even though we knew that would be the most commercial version of the film. Then in the spring there were 2 big events. First John Carter lost $200M despite the best efforts of the Pixar brain trust. But the 3D film managed to gross over $200M overseas, nearly tripling its U.S. take.

“Also Channing Tatum had a breakout spring, starring in The Vow and 21 Jump Street. In our first screening of the film the reaction from audiences was good but with 2 big concerns: 1) They didn’t like the fact that Channing and The Rock really didn’t have any time to develop a friendship before Channing died, and 2) Why wasn’t it going to be in 3D? We went back and shot another week with Channing to develop more of his story with The Rock, which made the film play much better. But we didn’t have the time to be in 3D.

“Then a week ago Battleship basically had the same performance as John Carter – $60M-$70M U.S. and just over $200M international. That was just a wake-up call that said to us we need to offer the best version of the film irrespective of summer market share to ensure the best possible performance. And not being in 3D will cost us a ton of business internationally.”

So, in short, more Channing Tatum, in addition to the 3D conversion. That about sum it up? 

The SPOILER there of course was his revelation that Channing Tatum dies in the film (although, as fanboys have pointed out, if you're familiar with the "Joe" universe, and have been paying attention to the marketing materials for the upcoming film, it's not so much a spoiler; 'twas for me).

What I'm curious to know is what was the test audience demo? I thought this was a dude movie? Or am I just missing something? Yes, I'm sure there are "Joe" fangirls out there as well, but, really, I don't think I'm being sexist when I say this is a movie targetted primarily at that 13 to 40-year-old man crowd. 

And if that's the case, why would that audience be asking for more Channing Tatum, or give a hoot about the relationship between characters played by Channing and The Rock developing before Channing bites the dust? It's a freaking G.I. Joe movie, not The Vow, or Dear John! The first one, which I did see, was a little short on character development, so I wouldn't be expecting much of that in the sequel. It's all about the spectacle with these flicks. 

But what do I know, right?

As for the test audience requesting that it be in 3D; that I guess I can understand... not that I want every film in 3D, but it's a numbers game; the bottomline for Paramount is that, as stated in the quotes above, international box office apparently loves 3D Hollywood material, so if the conversion won't break the bank, then why not, when you're likely increasing the film's earning potential? Especially if, like John Carter and Battleship, domestic box office underperforms.

So anyway... that's the story for you diehard "Joe" fans.

One of the 50 movies Dwayne Johnson will appear in over the next 24 months, G.I. Joe: Retaliation - which also stars Channing Tatum, Adrianne PalickiByung-hun Lee, Ray ParkRay Stevenson and Walton Goggins - will see the Joe team face off against Zartan, his accomplices, and the world leaders he has under his influence.

Here’s the current trailer; although expect a new one to be cut some time before March 29, 2013.

This article is related to: Channing Tatum


Shadow & ActNewsletter