By Tambay A. Obenson | Shadow and Act October 1, 2012 at 12:02PM
I'm actually out sick today with a bad cold, as Natasha manages the site for the day. But I had to get this posted right away, because it's important.
An FYI to our currently 13,400+ Facebook followers: in short... last week, I noticed a big dip in Facebook clicks - one that my research told me, begun about 2 weeks prior; so I investigated further to eventually learn that this is Facebook's doing.
In essence, our posts to Facebook may not be showing up in your Facebook newsfeed because Facebook is apparently trying to force page owners to use the pay-to-promote option, which means page owners will have to spend money on each post, to increase the likelihood that you'll see each post in your Facebook newsfeed. Otherwise, most of you won't, which then obviously affects traffic back to this website, which in turn affects my bottomline.
In fact, after performing a test over the weekend, I determined that the vast majority of our Facebook followers have not been seeing our posts - something like 80%, which is obviously A LOT! Unless a post is shared by those who do see it, it goes viral, and becomes popular.
Some of you told me that you hadn't seen an S&A post in weeks, which certainly concerns me!
What's the use in having so many followers, if only a fraction of them are engaged?
It's frustrating for obvious reasons. I do use the pay-to-promote option from time to time - specifically for those posts that I want to ensure are seen by as many people as possible; but that should be the exception, not the rule! I can't afford to pay to promote every single post, or even a handful of posts, to make sure that most of you see them, which seems to be what Facebook wants people who run pages like myself, to do.
I'm sure Facebook is under pressure from shareholders to exploit all potential sources of revenue, now that they're a publicly traded company, and the stock is down about 40% since the company's IPO in May. And this could be an area it sees some potential in. Essentially, it's another form of paid advertising. So I suppose I can't blame them for wanting to boost their bottomline, even though it affects mine.
However, that means I have to invest in an alternative.
So, while I search for some other option, or until more Facebook page owners speak out about this (I got emails from a few others who said that they'd experienced the same drop in traffic), forcing Facebook into action (or unless I'm just totally off the mark, and there's a work-around solution that I'm not aware of yet), my suggestion would be that, if you want to ensure that you see all of our posts, your best option is to actually go to the S&A Facebook page (HERE) directly, instead of relying strictly on your newsfeed.
Bookmark the link, visit it once a day, and you'll be guaranteed to see everything we've posted for the day.
Needless to say, this is one post that I'll be paying to promote on the S&A Facebook page, so that it's seen by as many of you as possible!
Thanks for your patience.