Click to Skip Ad
Closing in...
James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral Regarding 'Song of the South' – The Film That Disney Doesn’t Want You to See Regarding 'Song of the South' – The Film That Disney Doesn’t Want You to See Watch Mekhi Phifer in Trailer for "First-Person Shooter" Zombie Thriller, 'Pandemic' Watch Mekhi Phifer in Trailer for "First-Person Shooter" Zombie Thriller, 'Pandemic' 2016 SXSW Feature Films Lineup Announced - Several World Premieres of Note 2016 SXSW Feature Films Lineup Announced - Several World Premieres of Note HBO Sets April Premiere Date for 'Confirmation' HBO Sets April Premiere Date for 'Confirmation' Watch the Electrifying First Trailer for Don Cheadle's 'Miles Ahead' Watch the Electrifying First Trailer for Don Cheadle's 'Miles Ahead' Watch: Tyler Perry Previews 'The Passion' 2-Hour Musical Event in New Orleans Watch: Tyler Perry Previews 'The Passion' 2-Hour Musical Event in New Orleans Before Nate Parker's Nat Turner Film Is Released, Get Prepped By Watching Charles Burnett's 2003 Documentary Before Nate Parker's Nat Turner Film Is Released, Get Prepped By Watching Charles Burnett's 2003 Documentary There Is a Precedent for the "DuVernay Test" to Consider... There Is a Precedent for the "DuVernay Test" to Consider... Idris Elba Makes SAG Awards History + Viola Davis, Uzo Aduba, Queen Latifah Collect Trophies Idris Elba Makes SAG Awards History + Viola Davis, Uzo Aduba, Queen Latifah Collect Trophies Ryan Coogler to Deliver Prestigious University of Chicago Kent Lecture Feb. 9 Ryan Coogler to Deliver Prestigious University of Chicago Kent Lecture Feb. 9 Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit Watch: OWN Previews New Primetime Series 'It's Not You, It's Men' (Tyrese Gibson & Rev Run Host) Watch: OWN Previews New Primetime Series 'It's Not You, It's Men' (Tyrese Gibson & Rev Run Host) LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' First Look at Nate Parker's Nat Turner Film, 'The Birth of a Nation' First Look at Nate Parker's Nat Turner Film, 'The Birth of a Nation' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' Carolina Panthers QB Cam Newton Is Heading to TV Carolina Panthers QB Cam Newton Is Heading to TV Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Essence, MSNBC Team For 2013 Fourth Of July Weekend Festival

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act May 20, 2013 at 11:06AM

Essence, MSNBC Team For 2013 Fourth Of July Weekend Festival
21
Essence

Interesting... I wonder if the presence/emergence of black hosts/commentators on the network (Al Sharpton, Tamron Hall, Melissa Harris-Perry, Joy Ann Reid)  is in part responsible for this partnership... 

Details via press release below:

The Nation's Most Influential African-American Women's Brand and The Country's Fastest Growing News Network Will Partner for Three Days of Live Programming at the Premier Forum for Black Women Featuring MSNBC Hosts and Contributors Rev. Al Sharpton, Tamron Hall, Melissa Harris-Perry, Chris Matthews, Alex Wagner, Chris Hayes, Ed Schultz and Joy Ann Reid

NEW YORK, May 20, 2013 -- ESSENCE, the number one media brand dedicated to African-American women, and MSNBC, the premier cable destination for in-depth analysis, insightful political commentary and informed perspectives, are teaming up at the 2013 ESSENCE Festival during Fourth of July weekend for unprecedented live coverage of headliners and newsmakers.  MSNBC will broadcast live from the ESSENCE Festival daily from Friday, July 5, to Sunday, July 7. In addition to covering the Festival, MSNBC will host a unique fan experience that will allow festival goers to join in efforts to strengthen and empower our communities. 

The announcement was made today by Michelle Ebanks, President, Essence Communications Inc. and Phil Griffin, President, MSNBC.

"MSNBC's live programming during the ESSENCE Empowerment Experience, from the heart of the ESSENCE Festival, underscores their commitment to broaden the national reach and impact of conversations with thought-leaders, politicians, authors, celebrities and artists who will address the critical issues facing our communities—especially those of people of color and women," said Ebanks.

"MSNBC is committed to community and conversation—everything the ESSENCE Festival represents," said Griffin. "We're proud to partner with ESSENCE to highlight the ideas and issues of value to our audiences."

The ESSENCE Empowerment Experience Stage, the core of the annual Essence Festival, will feature icons, newsmakers, national leaders, activists, artists, entrepreneurs, celebrities, journalists, educators, and experts to showcase the many dimensions of the African-American community including a central focus on information to improve women's day-to-day lives.

The ESSENCE Festival is the ultimate entertainment, inspiration and cultural destination, hosting over 400,000 attendees annually. What began in 1995 as a one-time event to celebrate the 25th Anniversary of ESSENCE magazine has now grown into one of the country's "Top 10 Leading Brand Events," as designated by Advertising Age.  The ESSENCE Festival is the nation's largest annual gathering of African-American music and culture.   

The ESSENCE Festival expanded to four days in 2012. This year's performers include Beyonce, Maxwell, Jill Scott, Brandy, LL Cool J, Trey Songz, New Edition, Janelle Monae and Jodi Watley to name a few.  The Festival will kick off with a Family Reunion Day on Thursday, July 4, and culminates on Sunday, July 7 with an all-star gospel tribute to Tramaine Hawkins and Donnie McClurkin during the day at the Ernest N. Morial Convention Center and Beyonce closing that evening at the Louisiana Superdome.  

For more information about the 2013 ESSENCE Festival, visit www.essencefestival.com, join the Festival community: follow us onTwitter @essencefest #EssenceFest and become a fan of 2013 ESSENCE Festival on Facebook.

Sponsors of the 2013 ESSENCE Festival include presenting sponsor Coca-Cola and major sponsors Ford, McDonald's, My Black Is Beautiful, StateFarm, Verizon and Walmart as well as official sponsors Coors Light and Visa Prepaid.


Shadow & ActNewsletter