Click to Skip Ad
Closing in...
Meet the Cast of 'Desperate Housewives - Africa' + the Characters from the American Original They Each Play (Premieres in 2 Weeks) Meet the Cast of 'Desperate Housewives - Africa' + the Characters from the American Original They Each Play (Premieres in 2 Weeks) Netflix's 'The Getdown' Directed by Baz Luhrman Has Found Its Female Lead Netflix's 'The Getdown' Directed by Baz Luhrman Has Found Its Female Lead Meet the 3 Leads for the Next 'Star Wars' Movie (John Boyega Is One of Them) + Watch New Teaser Meet the 3 Leads for the Next 'Star Wars' Movie (John Boyega Is One of Them) + Watch New Teaser Quentin Tarantino's 'H8ful Eight' Gets a Teaser Trailer (Samuel L. Jackson, Belinda Owino) Quentin Tarantino's 'H8ful Eight' Gets a Teaser Trailer (Samuel L. Jackson, Belinda Owino) Here Are the Cities & Theaters in Which Patrik-Ian Polk's Award-Winning Drama 'Blackbird' Will Open Here Are the Cities & Theaters in Which Patrik-Ian Polk's Award-Winning Drama 'Blackbird' Will Open Trailer: Pilot Project 'First Gen' (The Trials and Tribulations of Being a First Gen Nigerian-American) Trailer: Pilot Project 'First Gen' (The Trials and Tribulations of Being a First Gen Nigerian-American) TV One Shores Up 2015-2016 Slate with 8 New Series, 16 Original Movies + New Production Partnerships TV One Shores Up 2015-2016 Slate with 8 New Series, 16 Original Movies + New Production Partnerships 'Walking Dead' Creator Says Rick and Morgan's Reunion Will Be "The Spine" of Season 6 'Walking Dead' Creator Says Rick and Morgan's Reunion Will Be "The Spine" of Season 6 Abderrahmane Sissako's 'Timbuktu' Quietly Grosses Over $1 Million in USA Box Office - Rare for an African Film Abderrahmane Sissako's 'Timbuktu' Quietly Grosses Over $1 Million in USA Box Office - Rare for an African Film Rumorville: Ernie Hudson Circling T'Chaka Role in Marvel's 'Black Panther' Movie Rumorville: Ernie Hudson Circling T'Chaka Role in Marvel's 'Black Panther' Movie Watch Cuba Gooding Jr. Wield a Gun and Snort Coke in his Underwear in Clip from 'Big Time in Hollywood, FL' Watch Cuba Gooding Jr. Wield a Gun and Snort Coke in his Underwear in Clip from 'Big Time in Hollywood, FL' People in Chicago Are Not Happy with Spike Lee’s 'Chiraq' People in Chicago Are Not Happy with Spike Lee’s 'Chiraq' Check Out the First Trailer for HBO's New Dramedy Series 'Ballers' Starring Dwayne Johnson Check Out the First Trailer for HBO's New Dramedy Series 'Ballers' Starring Dwayne Johnson 'Tales of the Grim Sleeper,' on Serial Killer Who Murdered Black Women for 25 Years, Debuts April 27 on HBO 'Tales of the Grim Sleeper,' on Serial Killer Who Murdered Black Women for 25 Years, Debuts April 27 on HBO Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? What to Expect in Season 2 of 'Empire' (Less Opulence; Spike Lee May Direct, Oprah May Guest-Star, More) What to Expect in Season 2 of 'Empire' (Less Opulence; Spike Lee May Direct, Oprah May Guest-Star, More) Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

"Fast Five" Poised To Make Box Office History + Its Larger Social Meaning

Shadow and Act By Sergio | Shadow and Act April 30, 2011 at 11:31AM

Though the official final weekend numbers won't come out until tomorrow, Fast Five (AKA The Fast and the Furious V) will set the biggest opening box office in Universal Pictures' history.
10

Though the official final weekend numbers won't come out until tomorrow, Fast Five (AKA The Fast and the Furious V) will set the biggest opening box office in Universal Pictures' history.

The film is projected to make $80 million this weekend beating Universal's previous opening box office holder Lost World: Jurassic Park, which opened to a $72 million opening weekend tally, and the previous Fast and Furious movie, which made $71 million on it's opening weekend. You just can't beat fast cars, hot women in bikinis, and testosterone overload to bring people into the theater. (Though that titanic fight in the film between Vin Diesel and Dwayne Johnson has some serious homoerotic overtones. Who knows? It may have brought even more people into the theaters)

No doubt this is good news to theater owners still trying to regain their footing, with box office receipts so far this year down 23% from last year, which was down 10% for the same period the year before.

However the huge success of Fast Five also means something else which most film biz analysts will overlook. This is a film with a multi-racial cast: Blacks, whites, Latinos (both light and dark skinned), Asians and bi-racial. You know a cast that represents the REAL world as we know it. That's in stark contrast to, not only most films, but also to movies based on popular novels and TV shows which feature multi-racial characters.

Yet, when they are, in turn, adapted into films, all of a sudden, those multi-ethnic characters turn white such as The Last Airbender and the upcoming film versions of The Hunger Games, Akira and 21 Jump Street.

For books and TV it's fine, but when it come to the movies, studios, filmmakers and producers say: "Lets make them white or else white people either won't come or they'll flee out of the theaters in horror and disgust."

So how would they explain the success of Fast Five? Looks like the racial makeup of the cast didn't seem to scare off anybody.

P.S. Oh yeah Madea's Big Happy Family weekend numbers dropped this weekend by 70%.


Shadow & ActNewsletter