For The Last Time: Samuel L. Jackson Is NOT Laurence Fishburne

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by Sergio
February 10, 2014 4:53 PM
11 Comments
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For your Monday amusement, let’s watch a white guy squirm in his seat and look like a total fool when he confuses two black actors.

It all happened this morning on Los Angeles’ KTLA’s Channel 5 Morning News show, as entertainment reporter Sam Rubin interviewed Samuel L. Jackson, who was on the show to promote the upcoming remake of Robocop, coming out this Friday.

Rubin, who’s been a entertainment reporter for as long as I can remember, got Jackson confused with Laurence Fishburne and that Kia Super Bowl commercial, in which he spoofs his Morpheus character from the Matrix movies.

But hey, I guess, to Rubin, one looks just like the other, so what’s the difference? Who’s going notice?

Well Jackson did, understandably so, and was quite taken aback, and gave Rubin a good what for.

Of course Rubin immediately apologized, and later gave a formal statement, trying to get himself out of a very embarrassing situation. He said that:

“We start right now with the beauty and the occasional pain of live television. First and foremost, I do know who Samuel L. Jackson is. I’ve interviewed him several times over the years, but never quite like the conversation we just had”.

Then he added that:

“I indicated to Samuel that I’d seen him during the Super Bowl, and he thought that I had confused him with the commercial Laurence Fishburne had done for a car company. Of course a “Captain America” ad had also run during the Super Bowl, but I immediately felt so dumb, I didn’t bring that up — and he gave me the shellacking that was well deserved... I pride myself on the fact that - unlike a lot of people who do this kind of work - more often than not, I really do know what I’m talking about. But I didn’t 30 minutes ago, and I’m really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake.”

I don’t know about you, but I’m not buying it. What do you say?

Here’s video of the awkward moment:

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More: Samuel L. Jackson, Laurence Fishburne

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11 Comments

  • Donella | February 11, 2014 11:56 AMReply

    The news guy said something about the Superbowl, then Marvel, then Jackson tore into him at that point and took control of the conversation.

    Rubin may have intended to speak to Jackson about the Captain America commercial, but we'll never know because he was never able to complete his thought before Jackson interrupted.

    However, I don't mind, because Rubin took an ass-kicking and kept it moving. Then released an appropriate statement addressing the situation, then kept it moving. The guy rolled with the punches and even managed to get Jackson to talk about Robocop.

    Though I'm really attached to the original, I will give the new iteration a chance simply for the fact that the producer should be positively reinforced for excluding Colin Farrell from this project.

  • Boykin | February 11, 2014 7:50 PM

    I'm on your team Donella, Rubin more likely meant the Captain America 2 commercial, which they had just shown a clip from, which you already pointed out.

    It was a good bit though.

  • Qstorm | February 11, 2014 8:06 AMReply

    Ironically, Samuel Jackson appeared on the Ricky Gervais HBO series Extras, where in one scene, he is confused for Fishburne in The Matrix.

  • CC | February 11, 2014 5:56 AMReply

    "I don"t know about you, but I'm not buying it. What do you say?"

    Well, obviously he knows Samuel Jackson, he said he'd interviewed him several times over the years, so I have to buy it. But regardless, Samuel lit that azz up! And, I like that in him. It was sort of reminiscent of Spike Lee's interview with Trish Regan on Bloomberg Television. Remember, Trish opened her segment with "Do the right thing... that's what many are saying to Spike Lee as they call on the famed director to end his new Kickstarter campaign". Now I don't remember if she wiggled and squirmed and apologized as much as the totally embarrassed entertainment reporter Sam Rubin, however, everyone knows Spike does not suffer jerks lightly, especially those who are trying to set him up like he's boo-boo the fool. So he too was relentless in getting in her azz.

    Hey, I wonder how everyone's best friend, Mr. Smiley Face, Anthony Mackie would have responded if he was in the same position as Samuel Jackson? Okay, 2 guesses.

    1. He would have grinned and said_______________

    2. He would have giggled and said___________________

    Bonus question: He would have neither giggled nor grinned like a laughing hyena but______

  • Tom | February 11, 2014 1:29 AMReply

    Coo dos to Samuel L. Jackson for revealing Sam Rubin's ignorance, that was foul & disrespectful on Mr. Rubin's part; but are we surprised? In my personal opinion once Black people as a community begin to accept that we are viewed by White people (Dominate Group) as "other" (subordinate group) instead of being seen as the individuals that we are, then we might interact with this place we call America more fluidly. Practicality always promotes advancement; the sooner you accept the world & people for who they are you can turn the situation into what you feel it should be!

  • chris | March 23, 2014 11:19 PM

    If you watch the footage, Rubin had to be told by someone off camera that he was wrong. If he was talking about something else, then why the hell would you apologize? News people are good with bullshit and spinning things. this was another case of white folks thinking we look alike.....even if he wasn't....he was.....even if he didn't MEAN to......he did.....it's what's in the heart that creeps to the surface.

  • Devin R. | February 11, 2014 5:30 PM

    How was he disrespecting Samuel L. Jackson? Rubin was talking about the Marvel movie and then brought up the commercial for that film, which in fact DID air during the Superbowl. He was too polite to point that out to that ignorant jerk Jackson but by that point Jackson had already made up his mind that he was going to take out his anger on the reporter.

  • yes | February 11, 2014 4:36 AM

    true talk

  • audiodramatist | February 11, 2014 12:52 AMReply

    It is a drag being mistaken for someone else. Here in South Africa I am always being mistaken for Denzel.

  • Edwina | February 10, 2014 6:30 PMReply

    Nice try Mr. Rubin, but if Sam Jackson was merely confused, you sure did spend a lot of time groveling and begging his pardon.

  • ChgoSista | February 10, 2014 5:05 PMReply

    Sam Rubin is way too much of a veteran to have made this kind of faux pas. Geez...

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