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Fox News And Black Viewers Don’t Mix

by Sergio
February 21, 2014 3:26 PM
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Fox News

Well the overall Nielsen ratings report for 2013 recently came out and not surprisingly Fox News was once again the number one cable news channel easily beating out CNN and MSNBC.

And not surprisingly, the number of African American viewers of Fox News was somewhere between slim and none. Why watch something that makes it clear on a daily basis that we’re not wanted, let alone even liked?

According to Nielsen, only some 1.1 percent of Fox News watchers were African American compared to 25% for MSNBC, 14%  for CNN and about 12% for the three commercial broadcast networks (ABC, NBC and CBS) evening news programs.

To put that into perspective, believe it or not, Mitt Romney actually got more black voters with some 2.2 percent.

However, looking at them closer, Fox News’ actual numbers tell a different story. The channel averages about 1 million daily, though when you consider, according once again to Nielsen, that some 8 million daily viewers watch the CBS Evening News, which has the lowest number of viewers compared the other broadcast network newscasts, Fox’s numbers are not very impressive.

Even The Walking Dead on AMC averages about 12 million per episode.

And those numbers for Fox are even less impressive when you also consider that its target demographic is made up almost exclusively of pissed off angry white guys between the ages of 50 and death, who, when polled, say that they watch practically nothing else but Fox News, meaning that the news channel is actually a lot more bark than bite.

Or as N.Y. Times columnist David Brooks once said “More people own ferrets than watch Fox News.

Of course, that 1.1% of black watchers must consist mainly of sell-outs who somehow lost their way….. I mean, black political pundits such as Herman Cain, Dr. Ben Carson, Blockhead Allen West and Ms. Tacky Lace Front Wig AKA Angela McGlowan (above), who are on the network simply to reassure viewers that there are a few “safe kneegrows” around.

But the reality is that the media and the public gives Fox News a lot more power and influence than it actually has, and, as their viewers literally die off, the network will eventually be hard pressed and scrambling to find new viewers to replace them.

And it sure isn’t going to be black folks or people of color.

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  • class of fitness | May 16, 2014 9:00 PMReply

    Let me just say Fox News, has been around since 1996. and that 1.1 ratings, might the same Black people. watching them since the first day, Fox News came on air? now Black viewers could grow over time maybe. Stacey Dash might join them, and it could give them a little boost?

  • Imayeseekay | February 24, 2014 12:59 AMReply

    By far the, the best & most hilarious article that I've read on S&A...2 thumbs up!
    "Ms. Tacky Lace Front Wig" !? Seriously!? Yes that happened.

  • Frank Lee | February 23, 2014 9:51 AMReply

    Would you add Mark Lamont Hill to the group of lost black Fox'ers? He would go toe-to-toewill Bill Oreilly. But I don't see him on Fox anymore.

  • Boomslang | February 22, 2014 7:58 PMReply

    That lacefront is tacky as hale. That sheepish smile makes Angie look like she got caught stealing a piece of chicken.

  • Debra Curry | February 22, 2014 1:37 AMReply

    Like this page

  • Dave's Deluxe | February 21, 2014 11:54 PMReply

    Look, you can have every academic accolade in the world, but when you leave the house with thing on your head, you pretty much negate the validity of your ability for rational thought.

  • Miles Ellison | February 21, 2014 9:23 PMReply

    Does the number of black viewers include the black people that are on Fox?

  • CareyCarey | February 21, 2014 8:27 PMReply

    Let's Go Get Stoned!

    I simply don't get what is needed to attract traffic on this site in regards to topics. Well, maybe I do. And...yet...crickets. That's all the attention this gets. :/ ~ AccidentalVisitor

    That's right, S&A's world is coming to an end when the leading comment maker, Sergio Mims, using some of his best lines, can't attract a whisper. So maybe it - IS - time we sing along with Ray Charles.

    I swear sometimes you're taking me for granted
    I swear sometime your a whore
    I swear but I know there ain't no reason
    'Cause everything is such a bore. Let's go get stoned

    I mean, damn man, we've yelled and pitched a bi*ch at Hollywood until we're blue in the face, yet "the UCLA report studied nearly 200 American made movies from 2011 and over 1,000 television and cable shows that aired during the 2011 – 12 season. Whether it was in front of the camera or behind it the results of women and minority representation was dismal at best.
    While this study does not include 2013 - which some may argue was a banner year for minorities and women in film and television - the reality is that, one year won't change the pattern that has been the norm for decades."

    Fu*k it, come on y'all, lets go get stoned. When you work so hard all the day long
    and everything you do seems to go wrong, just drop by my place on your way home....
    Let's go get stoned!

    " Wait-wait-wait, it ain't no harm you're takin just a taste but don't blow your cool and start messing up the place. It ain't no harm you're faking just a nip but make sure you don't fall down bust your lip. Although this is a good article, Hollywood is not going to change unless they are forced to. When tv series and movies start doing big numbers on vod, hollywood will change overnight because they want have no choice if they don't want to get left behind." ~ Daryl

    EVERYBODY: "WHAT!? Lets go get stoned!"

  • Mark W | February 21, 2014 5:10 PMReply

    Who's the chick in the picture with the afro-hairline and the bad weave and the "please accept me" smile? I assume she works for Fox News, which is why her picture is up there?

  • sergio | February 21, 2014 5:57 PM

    Did you read my piece? I state very clearly who she is "Ms. Tacky Lace Front Wig AKA Angela McGlowan (above)" as in the picture above

  • tony | February 21, 2014 4:15 PMReply

    You seem to use the word black interchangeably with African American. What about white African Americans and black people who aren't African American?

  • katie | February 22, 2014 7:59 AM


    Lol at jamacians. Please, my father is Jamacian and he despises fox news.

  • sergio | February 21, 2014 6:06 PM

    So you're telling me that a whole bunch of Nigerians and Jamaicans are watching Fox News? Yeah, right. And just what the hell are white African-Americans?

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