Click to Skip Ad
Closing in...
Here's Idris Elba's Response to Commentary That He's "Too Street" to Play James Bond Here's Idris Elba's Response to Commentary That He's "Too Street" to Play James Bond Carl Franklin Is Casting an Actor for His Tupac Bio (No Marcc Rose from 'Straight Outta Compton'?) Carl Franklin Is Casting an Actor for His Tupac Bio (No Marcc Rose from 'Straight Outta Compton'?) 'Dope' Is Heading Back to Theaters for a Second Run (Awards Season Contention, Perhaps?) 'Dope' Is Heading Back to Theaters for a Second Run (Awards Season Contention, Perhaps?) BET Launches Original Series “THE BET LIFE OF…” - Will Look at Musical Careers of Beyonce, Chris Brown, Janet Jackson, Nicki Minaj & Trey Songz BET Launches Original Series “THE BET LIFE OF…” - Will Look at Musical Careers of Beyonce, Chris Brown, Janet Jackson, Nicki Minaj & Trey Songz Trailer for Season 2 of 'Z Nation' (Kellita Smith Is Fierce on the Show!) Trailer for Season 2 of 'Z Nation' (Kellita Smith Is Fierce on the Show!) Will Smith Puts on His "Nigerian Accent" in First Trailer for NFL Drama 'Concussion' Will Smith Puts on His "Nigerian Accent" in First Trailer for NFL Drama 'Concussion' This "Faith-Based" Drama Is Giving 'Straight Outta Compton' a Run for Its Money This Weekend... This "Faith-Based" Drama Is Giving 'Straight Outta Compton' a Run for Its Money This Weekend... BET and TV One Will Go Head-to-Head Tonight With Original Movies Airing at the Exact Same Time BET and TV One Will Go Head-to-Head Tonight With Original Movies Airing at the Exact Same Time Lee Daniels' Richard Pryor Biopic Is Officially Ready to Go (Mike Epps, Eddie Murphy, Oprah Winfrey, Kate Hudson) Lee Daniels' Richard Pryor Biopic Is Officially Ready to Go (Mike Epps, Eddie Murphy, Oprah Winfrey, Kate Hudson) At Least 2 More Superhero Movies Are in Viola Davis' Future... At Least 2 More Superhero Movies Are in Viola Davis' Future... Watch 5 Clips from Regina King's Feature Directorial Debut 'Let The Church Say Amen' Starring Naturi Naughton Watch 5 Clips from Regina King's Feature Directorial Debut 'Let The Church Say Amen' Starring Naturi Naughton Righting a Past Wrong? Academy to Present Spike Lee with Honorary Oscar Righting a Past Wrong? Academy to Present Spike Lee with Honorary Oscar African-American Female Team Produce Indie Horror Film ‘The Dark Rite’ African-American Female Team Produce Indie Horror Film ‘The Dark Rite’ Viola Davis Says She Will Star in a Film Adaptation of 'Fences' Directed by Denzel Washington Viola Davis Says She Will Star in a Film Adaptation of 'Fences' Directed by Denzel Washington "This Is a Relationship" - Watch Michael Ealy Frighten Sanaa Lathan in Tense First Clip From 'The Perfect Guy' "This Is a Relationship" - Watch Michael Ealy Frighten Sanaa Lathan in Tense First Clip From 'The Perfect Guy' Vin Diesel Says He's Returning for a 'xXx' Threequel - Filming to Start in December Vin Diesel Says He's Returning for a 'xXx' Threequel - Filming to Start in December Updates on Steve McQueen's "Epic" Series Centered on a Black Community in London, Over 3 Decades Updates on Steve McQueen's "Epic" Series Centered on a Black Community in London, Over 3 Decades Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Fox Searchlight Moves Release Date For 'Baggage Claim' Up 1 Month To A Crowded Weekend

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act April 4, 2013 at 5:58PM

Lots of release date shifting going on... here's another.
3
Baggage Claim

Lots of release date shifting going on... here's another.

In January, Fox Searchlight announced that playwright/director David E. Talbert's rom-com, Baggage Claim, would open in theaters on October 252013.

The studio has now moved that date up by a month to September 27, 2013.

Why? Well, as I noted in a previous post, this fall will be a crowded one for black cinema, so it's really no surprise that studios with black cinema titles set to open in the fall, want to put their films in the best possible situations that would lead to strong box office receipts. 

After all, black audiences are a monolith, right? We all flock to the same films when they open, and God forbid, there is more than one black film opening on any given weekend.

So let's take a look at this new date for Baggage Claim, as well as the old. If left to open on the previously-set October 25th date, the film's only competition that weekend would be Paranormal Activity 5. Although that film's release date has been set for some time, so it's not like the releasing studio recently moved it to that date, and Fox Searchlight had to react.

The only thing of significance that's happened recently is that, a couple of weeks ago, The Weinstein Company set the release date for The Butler, for the week before Baggage Claim was previously set to open. So it could be that they were worried about spill-over?

Its new release date, September 27, is actually a lot more crowded than the October 25 date, with 3 big budget films opening wide that weekend: Cloudy with a Chance of Meatballs 2, Runner Runner, and The Tomb. One is a family animated feature, the other 2 are action thrillers starring Ben Affleck, Justin Timberlake and Gemma Arterton (Runner Runner), and Sylvester Stallone and Arnold Schwarzenegger (The Tomb).

While none of the 3 are *black films* I'm say that, collectively, they present much more competition that weekend for Baggage Claim, than Paranormal Activity 5 will. I know black folks love horror films, but that October 25 weekend, with just one film competing, looks a lot safer to me than the new date.

The primary target audience for Baggage Claim will likely be black women between 18 and 50, so it could be that Fox is thinking there's really nothing that weekend for black women (like there ever really is anyway), with all that testosterone, and the family anime, so it won't get buried. But I'd say the same thing about Paranormal Activity 5. Is that a film that black women have on their must-see lists this year?

But what do I know; I'm not a Fox Searchlight executive, nor am I privy to any of their decision meetings, so I'm sure they feel that, for reasons they've determined, the September 27 date gives the film the best chance at the box office. 

The loaded cast includes Paula PattonDerek LukeOctavia SpencerTaye Diggs, Trey SongzJill ScottJ ColeDjimon HounsouAdam BrodyMorris ChestnutLauren LondonChristina MilianTia Mowry and Terrence J.

Based on Talbert's best-selling debut novel about a flight attendant with thirty days and thirty thousand miles to find a husband, the synopsis for Baggage Claim reads:

Pledging to keep herself from being the oldest and the only woman in her entire family never to wed, Montana embarks on a thirty-day, thirty-thousand-mile expedition to charm a potential suitor into becoming her fiancé. Whom will she choose? Damon Diesel, a P. Diddy wannabe; Reverend Curtis P. Merewether, pastor of Greater House of Deliverance, Tabernacle of Praise, Worship, and Miracles; pompous attorney-turned-councilman Langston Jefferson Battle III; or Quinton Jamison, a multimillionaire who's twenty years her senior?

Patton leads the ensemble cast, starring as our husband-seeking flight attendant.

This will be Talbert's first theatrically-released film since 2008's First Sunday.

Now we wait to see that first trailer for Baggage Claim.


Shadow & ActNewsletter