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Fox TV Says That Diversity Is Just Good Business Sense

Shadow and Act By Sergio | Shadow and Act November 14, 2013 at 8:06PM

Gee, ya think? But remember we’re talking about the Fox Network and not Fox News which still considers and reacts to people of color on the channel like the bubonic plague
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Fox Network

Gee, ya think? But remember we’re talking about the Fox Network and not Fox News, which still reacts to people of color on the channel like the bubonic plague.

But just last month, the Fox Network held its annual conference on diversity, where network execs told series producers that “their casts and crew had to feature more people of color.

Of course it may seem like a no-brainer, but execs told those in attendance that their shows must reflect today’s current and increasingly multi-racial and multi-cultural world in order to attract those coveted younger viewers.

Of course the success that Fox has enjoyed with their runaway hit Sleepy Hollow, which has already been renewed for a second season, and other current shows, like Almost Human and Brooklyn Nine-Nine, are just some signs of the network's commitment to its new programming strategy.

And it goes without saying that networks are looking at the success of Scandal on ABC (as well as Sleepy Hollow), and are slowly beginning to realize that they must get with the times, whether they want to or not, if they are to survive and thrive in this environment.

This sudden awareness is also bolstered by that recent UCLA media study which found that more viewers are drawn to shows that mirrored the country's ethnic diversity, with increasingly smaller audiences for programs that don’t.

This article is related to: TV News


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