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Fox TV Says That Diversity Is Just Good Business Sense

Television
by Sergio
November 14, 2013 8:06 PM
9 Comments
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Gee, ya think? But remember we’re talking about the Fox Network and not Fox News, which still reacts to people of color on the channel like the bubonic plague.

But just last month, the Fox Network held its annual conference on diversity, where network execs told series producers that “their casts and crew had to feature more people of color.

Of course it may seem like a no-brainer, but execs told those in attendance that their shows must reflect today’s current and increasingly multi-racial and multi-cultural world in order to attract those coveted younger viewers.

Of course the success that Fox has enjoyed with their runaway hit Sleepy Hollow, which has already been renewed for a second season, and other current shows, like Almost Human and Brooklyn Nine-Nine, are just some signs of the network's commitment to its new programming strategy.

And it goes without saying that networks are looking at the success of Scandal on ABC (as well as Sleepy Hollow), and are slowly beginning to realize that they must get with the times, whether they want to or not, if they are to survive and thrive in this environment.

This sudden awareness is also bolstered by that recent UCLA media study which found that more viewers are drawn to shows that mirrored the country's ethnic diversity, with increasingly smaller audiences for programs that don’t.

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9 Comments

  • Walter Harris Gavin | November 15, 2013 2:47 PMReply

    Commercial TV's mission is to sell an audience to an advertiser period. The problem has always been and remains the narrow-mindedness of producers and TV execs of who constitutes their audience and the programming that audience will support. Commercial TV isn't really breaking any new ground with their so called 'diversity' programming, just recycling old genres, characters and formats. Yet the most loyal viewers of network TV, those watching TV the most in all day parts are black folks. And according to Nielsen 73% of "whites" and 67% of Hispanics believe black folks influence mainstream popular culture.

  • Shanae | November 15, 2013 7:39 AMReply

    Because of what I've deemed to be a lack of diversity in TV shows on Fox, NBC, ABC, etc. I don't watch those channels. I think now they're simply using ethnicity to get more money for themselves. If Scandal weren't so successful, would we have Sleepy Hollow? We wouldn't have had Deception. It's good business for the white companies that own these shows, but it's also exploitative. Cast more Black actors because they're good, not because it will make you more money or because your competitor is doing it.

  • The CHips CHick | November 15, 2013 10:03 AM

    EXACTLY! If I hear about another dang Housewives, Survivors, or reality BS I am gonna, well just keep watching OTHER STUFF! I was just telling my fam how the diversity re-enforces "certain folk" knew all along-WE DO THE DAMNED THANG just as good even betta at times then most so give us QUALITY programming which reflects our world and we are DIE HARD! #diverseTVisoverdue

  • Lou | November 14, 2013 10:13 PMReply

    Do you watch fix news? What about Juan Williams( black), Allen West ( black), Kimberly Guilfoil( Latina), and many more. How many people of color on MSNBC?

  • sergio | November 15, 2013 9:36 AM

    Lou

    Well yeah sure Fox News (or more appropriately Fix News as you call it) always has a welcome mat out for boot licking Uncle Toms

  • No | November 15, 2013 9:19 AM

    Not that I'm a fan of MSNBC, but Al Sharpton and Melissa Harris-Perry, both black, actually have their own shows on that network, and Chris Hayes actually features black informants on his regularly. Toure, a person I'm not fan of, is a fixture on The Cycle, which is on MSNBC.

  • sthn | November 14, 2013 9:50 PMReply

    When is it going to be good business sense for the movie industry?!??!?!??!??!??!???!??!??!?????!

  • CC | November 14, 2013 11:58 PM

    Far behind who, when, where?

    You needed to recheck your statistics. There's presently how many lead black actors in a TV series? And, how many are in major supporting roles? Now surely you can name several black actors in lead roles ( and several supporting roles) in several movies.

    TV has always sucked hind tit.

  • JulieB | November 14, 2013 9:56 PM

    The film industry is far behind tv, always has been. Films cost a lot of money to make so the producers are scared to death to take a financial risk until it has been proven in tv that diversity works. Hopefully the film industry will follow tv's example soon.

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