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Have You Seen That Mary J. Blige Burger King Commercial? Well You Can't Now

Television
by Sergio
April 3, 2012 11:08 PM
17 Comments
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Mary J. Blige

In what must be a new land-speed record, Burger King has pulled their new spot with Mary J. Blige from the internet and television, after endless complaints hit the media and the internet, calling it everything from "cooning," to something "that has taken black people back 60 years."

In the commercial for BK's chicken wraps, Blige, who was paid a reported $2 million to do the ad, sings about cripsy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty, flour tortilla in a Burger King restaurant. Though some don't see the ad as troubling as well as  the fact that Blige has, in the past, made commericals for other products, many people felt that it was degrading for Blige to be singing about fried chicken calling her a "sellout" and, according to one comment, that she was singing "like an old slave."

Burger King however has publicly stated that it pulled the ad saying that "the Mary J. Blige advertisement has been pulled due to a licensing issue and excepts to have the Blige ads back on the air soon."

I wouldn't bet on it. But if anyone has seen this commerical or knows where we could find it, could you be kind enough tell us? We would sure like to see for ourselves.

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17 Comments

  • jacetoon | April 5, 2012 3:12 AMReply

    Another shiny object the fish always seem to love.

  • Miles Ellison | April 4, 2012 9:24 PMReply

    Last week, on the Antenna TV cable network, I saw a commercial for the Amos 'n Andy DVD collection. That was offensive. This was innocuous.

    There is more obviously offensive anti-black trash being troweled out on TV every day, and this is what people are upset about? I can just imagine millions of black people firing off outraged missives to Burger King's corporate office just before they change the channel to VH-1 so they can watch weave snatchin', no-panty wearin' , drink throwin' groupies on Basketball Wives and Love & Hip Hop.

    People didn't get upset at McDonald's for the McRib, although that was an obvious attempt to get more McNegroes into their stores.

  • CareyCarey | April 4, 2012 9:55 PM

    Wait a minute Miles, the Amos 'n Andy DVD collection is offensive? Have you ever seen the complete collection? I have. In fact, check out this YouTube clip... that's me playing "Kingfish". Here---> http://youtu.be/C5NikoEAUbI . If and when you view it, tell me how you were offended? I mean, most of the lines came from the TV series.

  • T'Challa | April 4, 2012 12:57 PMReply

    Not as bad as when MC Hammer was dancing for fried chicken..

  • Darkan | April 4, 2012 11:46 AMReply

    I watched this commercial at least 7 times and can't stop laughing. It's so ghetto its funny. Got it book marked and on repeat. Comedy for the ages!

  • justme | April 4, 2012 11:46 AMReply

    Found it
    http://gawker.com/5898714/heres-the-pulled-mary-j-blige-burger-king-commercial

  • James Evans from the Cabrini Green Projects | April 5, 2012 8:09 AM

    Thanks for the link. I, too, don't find this offensive at all, but incredibly ridiculous slightly crossing the border of hilarious. More offensive to me in commercials: whenever I hear "ebonics" (ex: "Honey", "Chile", "OoooWEEE") hawking major products. I looking at YOU, Kraft Macaroni-N-Cheese, Pillsbury Breakfast Biscuits, Popeye's Chicken and every Mr. Clean product.

  • Xi | April 4, 2012 11:13 AMReply

    Don't complain. Divorce Burger King.

  • other song | April 4, 2012 9:00 AMReply

    no news here

  • B | April 4, 2012 2:03 AMReply

    Okay, I am usually one to call out stereotypical racist bullshit. But really, folks? That commercial? It was a typical stupid commercial. Of all things, folks got worked up about that? I'm done: we have our priorities all wrong as a people.

  • Darkan | April 4, 2012 1:04 AMReply

    Oh no, ya'll, that's ghetto. Mary should know better. They could have done better. Rolling my eyes at the Burger King turning into a club and the white people bouncing to the beat. Just as bad as the Charles Barkley commercial. Burn that commercial and never let it see the light of day. The old adage of "people got to eat" is going too damn far. It never ends. Smdh.

  • Nadine | April 4, 2012 12:24 AMReply

    ...what on earth? Now you all know I can complain... THAT COMMERCIAL WAS A PROBLEM?!?!? Was it because she sang "crispy chicken"? Were people in an uproar over the commercial, or were they afraid of what could be done with some of those lyrics by "the racists" who are at a boiling point in the U.S. right now. ALI was right - That commercial was quite tame. "Love that chicken from Popeyes" was definitely more of a problem. Huh... I'm surprised, but maybe I'm not seeing what they're seeing. I don't want to invalidate their concerns.

  • Ali | April 3, 2012 11:39 PMReply

    Eh...it's a silly, cheap commercial but it's tame. We've got bigger things to worry about and people are only in an uproar because she's famous. Now, those Popeyes commercials with Annie the Chicken Queen on the the other hand...

  • Miles Ellison | April 4, 2012 9:29 PM

    Black people like fried chicken. You know who else likes fried chicken? Everybody.

  • CareyCarey | April 4, 2012 2:50 PM

    @ Jmac, nope, you're not alone. You're simply in the minority of us who are not looking through the eyes of the blue-eyed monster. It's a damn shame that many of my people have bought into the myth and shame that says eating chicken is a bad thing reserved for the "underclass". That's right, it's a freakin' shame and an insult to our intelligence to suggest that eating chicken is a "bad thing". But nooooooo, since the white man has used this ploy to demean black folks, the assimilation crowd loves to join hands with their pappy, Mr. Charlie. "me oh my" they say, "we can't sing about chicken" what will Betty Crocker and Colonel Sanders think about us? Yeah Jmac, as you implied, sit outside a soul food restaurant anywhere in America and watch all the smiling black faces dance, sing and finger pop on their way to order fried chicken, fried shrimp, fried okra and southern fried fish. Come on now... peek-a-boo, turn on Paula Dean and Rachael Ray and see who's singing "praise the chicken". Look in their audience and I believe we will find it there... looking "fair".

  • jmac | April 4, 2012 1:39 PM

    I must be the only black person who doesn't see anything wrong with the Popeye's commercial. Maybe because it reminds me of almost every black woman who owns a restaurant or cooks at a soul food restaurant down here. Anyway, nothing to see here re: Mary J's commercial. Like the rant against black women being referred to as chocolate. Ummkay.

  • Rodney | April 3, 2012 11:16 PMReply

    Courtesy of TheRoot.com: http://colorlines.com/archives/2012/04/watch_mary_j_bliges_new_crispy_chicken_commercial_burger_king_pulled_video.html

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