According to Variety, movie studios are getting very worried because their target audience, film-goers under the age of 25, aren't going to the movies like they used to.
There has been a signifcant drop in movie attendence among under 25 year olds in the past year, according to recent surveys, and the studios are at a loss to explain it.
Even worse, the drop in box office numbers for films that do open well have dropped by larger amounts for every week that a film stays in theaters, than before. This is really puzzling, since the avenues for positive word-of-mouth with social network forums such as Twitter and Facebook have grown in popularity and use. (Except by me being the old fogey that I am. I still do my networking the old fashioned way, like Daniel Craig said recently, in bar with a couple of drinks.)
Studio excecutives are quick to blame the drop in attendance on the economy, saying that people just don't have the kind of disposable income that they used to. Of course this ignores the fact that, in other similar ecomonic downturns, film attendance stayed steady or even increased.
And the great savior of the film industry, that is 3D, is more and more looking like the goose that laid the lead, rather than the golden egg.
Execs have admitted the "lack of interest in 3D", and of course the lack of enthusiam for paying those higher prices that go along with watching the latest Harold and Kumar film in glorious 3D.
But with their usual tact, execs. according to the same article, are blaming the filmmgoers for their woes.
One exec, Vincent Bruzzese of the Worldwide Motion Picture Group, said: "Moviegoers have to take some responsibilty too. They claim to want more orginal content, but the're not going to see it." That's rich. What original content?
Outside of sequels, remakes, reboots and retreads with their bloated cartoon CGI'd-to-death special effects, if you see an original film please let me know. That is if one actually gets a solid release with a major marketing campaign behind it before the late fall, when the Oscar crush is on.
I think the answer is quite simple actually. What if the studios stop making - pardon my French - shitty movies and concentrated on making good films? Nothing fancy, nothing overblown. Just good solid movies with interesting three dimensional characters and storylines, and I think their problem just might be solved.
What do you say?