Created by Joshua Marsten (writer and director of Maria Full Of Grace, and has since directed episodic TV shows like Law & Order, In Treatment, The Good Wife, The Newsroom, and more), and posted on NPR's Planet Money blog. I spotted it on Deadline this morning, who called it "spot-on."
It's a hillarious if sobering chart:

3 Comments
lil nut | November 15, 2012 3:18 PM
...or just make the movie ya damn self! (note: should be noted that this formula is SPECIFIC to white people.)
Marc | November 15, 2012 9:30 AM
dumb