Click to Skip Ad
Closing in...
Here's Idris Elba's Response to Commentary That He's "Too Street" to Play James Bond Here's Idris Elba's Response to Commentary That He's "Too Street" to Play James Bond Carl Franklin Is Casting an Actor for His Tupac Bio (No Marcc Rose from 'Straight Outta Compton'?) Carl Franklin Is Casting an Actor for His Tupac Bio (No Marcc Rose from 'Straight Outta Compton'?) 'Dope' Is Heading Back to Theaters for a Second Run (Awards Season Contention, Perhaps?) 'Dope' Is Heading Back to Theaters for a Second Run (Awards Season Contention, Perhaps?) BET Launches Original Series “THE BET LIFE OF…” - Will Look at Musical Careers of Beyonce, Chris Brown, Janet Jackson, Nicki Minaj & Trey Songz BET Launches Original Series “THE BET LIFE OF…” - Will Look at Musical Careers of Beyonce, Chris Brown, Janet Jackson, Nicki Minaj & Trey Songz Trailer for Season 2 of 'Z Nation' (Kellita Smith Is Fierce on the Show!) Trailer for Season 2 of 'Z Nation' (Kellita Smith Is Fierce on the Show!) Will Smith Puts on His "Nigerian Accent" in First Trailer for NFL Drama 'Concussion' Will Smith Puts on His "Nigerian Accent" in First Trailer for NFL Drama 'Concussion' This "Faith-Based" Drama Is Giving 'Straight Outta Compton' a Run for Its Money This Weekend... This "Faith-Based" Drama Is Giving 'Straight Outta Compton' a Run for Its Money This Weekend... BET and TV One Will Go Head-to-Head Tonight With Original Movies Airing at the Exact Same Time BET and TV One Will Go Head-to-Head Tonight With Original Movies Airing at the Exact Same Time Lee Daniels' Richard Pryor Biopic Is Officially Ready to Go (Mike Epps, Eddie Murphy, Oprah Winfrey, Kate Hudson) Lee Daniels' Richard Pryor Biopic Is Officially Ready to Go (Mike Epps, Eddie Murphy, Oprah Winfrey, Kate Hudson) At Least 2 More Superhero Movies Are in Viola Davis' Future... At Least 2 More Superhero Movies Are in Viola Davis' Future... Watch 5 Clips from Regina King's Feature Directorial Debut 'Let The Church Say Amen' Starring Naturi Naughton Watch 5 Clips from Regina King's Feature Directorial Debut 'Let The Church Say Amen' Starring Naturi Naughton Righting a Past Wrong? Academy to Present Spike Lee with Honorary Oscar Righting a Past Wrong? Academy to Present Spike Lee with Honorary Oscar African-American Female Team Produce Indie Horror Film ‘The Dark Rite’ African-American Female Team Produce Indie Horror Film ‘The Dark Rite’ Viola Davis Says She Will Star in a Film Adaptation of 'Fences' Directed by Denzel Washington Viola Davis Says She Will Star in a Film Adaptation of 'Fences' Directed by Denzel Washington "This Is a Relationship" - Watch Michael Ealy Frighten Sanaa Lathan in Tense First Clip From 'The Perfect Guy' "This Is a Relationship" - Watch Michael Ealy Frighten Sanaa Lathan in Tense First Clip From 'The Perfect Guy' Vin Diesel Says He's Returning for a 'xXx' Threequel - Filming to Start in December Vin Diesel Says He's Returning for a 'xXx' Threequel - Filming to Start in December Updates on Steve McQueen's "Epic" Series Centered on a Black Community in London, Over 3 Decades Updates on Steve McQueen's "Epic" Series Centered on a Black Community in London, Over 3 Decades Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Idris Elba Takes The Lead In 'Only The Name Remains' Avalon Campaign (His 007 Audition?)

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act April 11, 2013 at 8:19PM

Idris Elba takes on the lead role in a dramatic, spy-themed advertising campaign for the 2013 Toyota Avalon, titled Only the Name Remains.
10
Idris Avalon

Idris Elba takes on the lead role in a dramatic, spy-themed advertising campaign for the 2013 Toyota Avalon, titled Only the Name Remains.

It's the first-ever TV commercial for Elba, by the way, which was created in collaboration with Burrell Communications

Directed by filmmaker Antony Hoffman, Only the Name Remains begins with 3 somewhat suspenseful TV spots that follow Elba's secret agent character on the run from an old enemy, taking his Avalon on a city-wide adventure. 

The third and final spot in the television series ends with a cliffhanger, directing the audience to watch the conclusion at www.OnlyTheName.com.

"'Only the Name Remains' complements the sleek and stylish design of the all-new Avalon with the secret agent storyline," stated David Chung, National Manager, Targeted Advertising and Strategy for Toyota.

"We developed the concept for 'Only the Name Remains' by tapping into the interests of African American consumers and are thrilled with the final product," said Lewis Williams, Chief Creative Officer, Burrell Communications Group. "Our goal was to help introduce the radically new 2013 Toyota Avalon and at the same time take the audience on a memorable cinematic adventure."

So, you tell me, as African Americans, does the campaign do anything for you, since you are its target audience? 

As for my suggestion that it's Elba's audition for James Bond (which he's been rumored to be a takeover candidate for after Daniel Craig's contractual obligations end), well, no, it's not. But you get to see him in "secret/spy agent" mode for about a minute or two.

Burrell has been the African American agency-of-record for Toyota since 2001.

Watch the 3 TV spots below, and then head over to www.OnlyTheName.com for the conclusion, where you take over the wheel:

This article is related to: Idris Elba


Shadow & ActNewsletter