Click to Skip Ad
Closing in...
Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch a Clip From Ethiopia's First-Ever Cannes "Official Selection" - Coming-of-Age Drama 'Lamb' Watch a Clip From Ethiopia's First-Ever Cannes "Official Selection" - Coming-of-Age Drama 'Lamb' Watch Grace Jones’ “Banned” Citroën CX TV Commercial Watch Grace Jones’ “Banned” Citroën CX TV Commercial David Oyelowo on the Craft of Acting & Advice for Young Actors David Oyelowo on the Craft of Acting & Advice for Young Actors BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO First Look at CBS' 'Rush Hour' Series + Official Synopsis First Look at CBS' 'Rush Hour' Series + Official Synopsis What Did You Think of 'Bessie' After Last Night's Premiere? What Did You Think of 'Bessie' After Last Night's Premiere? Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Idris Elba Teams Up w/ Samsung To Give One New Filmmaker The Opportunity To Create A Short Film

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act March 24, 2014 at 5:36PM

Idris Elba Teams Up w/ Samsung To Give One New Filmmaker The Opportunity To Create A Short Film
1
Idris Elba/Samsung

In its ambition to become the UK’s ‘best loved brand’, Samsung has launched an online talent competition with celebrity mentors that it plans to turn into a TV show. 

The consumer electronics giant has partnered with actor and producer Idris Elba (video below), singer-songwriter Paloma Faith, photographer Rankin, and chef Gizzi Erskine, all of whom will act as mentors, nurturing British talent in their respective fields.

Potential participants were invited to apply via Facebook by March 6, with a two-minute film that encapsulates their particular passion project. For instance, as Idris Elba points out in the below short video, a ‘rough’ script with a strong idea that needs refining. 

More than 600 people have downloaded the app since it launched on February 3. The most popular category by far is music, with wannabe performers already attracting support for their videos.

The final 4 participants, as selected by each mentor, will feature in a television series that will air on UK TV in spring 2014. There will also be a ‘People’s Choice’ winner per category, voted for by the public on Facebook. These winners will receive personal tuition and Samsung products that will support them in pursuing their dreams.

Ad agency Cheil UK and media agency Starcom, both in London, worked on the campaign.

Find out more here: http://po.st/MV8S0F

Watch Idris Elba discuss the project below:

This article is related to: Idris Elba, Contest


Shadow & ActNewsletter