Click to Skip Ad
Closing in...
Website 'Withoutabox' Crashes Under Deluge of HBO Access Writing Submissions Website 'Withoutabox' Crashes Under Deluge of HBO Access Writing Submissions Oprah Winfrey’s Harpo Studios to Shut Down in December (But is It a Good Thing?) Oprah Winfrey’s Harpo Studios to Shut Down in December (But is It a Good Thing?) Steve McQueen Is Directing a Music Video for Kanye West's Latest Single 'All Day' Steve McQueen Is Directing a Music Video for Kanye West's Latest Single 'All Day' If You've Been Waiting for It to Get There, 'Half of a Yellow Sun' Is Now Streaming on Netflix If You've Been Waiting for It to Get There, 'Half of a Yellow Sun' Is Now Streaming on Netflix 2016 Oscar Outlook - 15 Black Actors, Actresses, Directors, Films That May Be in Contention Next Year 2016 Oscar Outlook - 15 Black Actors, Actresses, Directors, Films That May Be in Contention Next Year Premiering Tonight at 10pm: 2-Part Documentary 'Freeway: Crack in the System' on Al Jazeera America (Trailer) Premiering Tonight at 10pm: 2-Part Documentary 'Freeway: Crack in the System' on Al Jazeera America (Trailer) Trailer for Animated Feature Film Inspired by True Story of Afro-Arab Slave Who Became "Voice of Islam" Trailer for Animated Feature Film Inspired by True Story of Afro-Arab Slave Who Became "Voice of Islam" Jurnee Smollett-Bell, Aldis Hodge to Star in Scripted TV Series Based on the Underground Railroad Jurnee Smollett-Bell, Aldis Hodge to Star in Scripted TV Series Based on the Underground Railroad Mo'Nique Said She Was Paid $50,000 for 'Precious' + Responds to Lee Daniels "Play the Game" Advice (Video) Mo'Nique Said She Was Paid $50,000 for 'Precious' + Responds to Lee Daniels "Play the Game" Advice (Video) 'Cooley High' Writer and Cast Reflect on the Film 40 Years Later 'Cooley High' Writer and Cast Reflect on the Film 40 Years Later Attn. Actors: African American & Latino Men & Women Sought for Major Roles in Baz Luhrmann's Netflix Drama Series Attn. Actors: African American & Latino Men & Women Sought for Major Roles in Baz Luhrmann's Netflix Drama Series So What’s Byron Allen's $20 Billion Lawsuit Against Comcast, Time Warner, Al Sharpton & the NAACP all About? So What’s Byron Allen's $20 Billion Lawsuit Against Comcast, Time Warner, Al Sharpton & the NAACP all About? Nick Cannon Gets Behind New Live-Action Musical Series, 'Make It Pop,' for Upcoming TV Season Nick Cannon Gets Behind New Live-Action Musical Series, 'Make It Pop,' for Upcoming TV Season A New Edition Biopic Might Be Coming to a Theater Near You If This Fan-Made Trailer Goes Viral A New Edition Biopic Might Be Coming to a Theater Near You If This Fan-Made Trailer Goes Viral HBO Seeks Diverse, Emerging Writers for HBOAccess Writing Fellowship HBO Seeks Diverse, Emerging Writers for HBOAccess Writing Fellowship Check Out These Photos of Mo'Nique, Queen Latifah, Khandi Alexander & Michael K. WIlliams From HBO's Bessie Smith Bio + Premiere Date Set Check Out These Photos of Mo'Nique, Queen Latifah, Khandi Alexander & Michael K. WIlliams From HBO's Bessie Smith Bio + Premiere Date Set Watch Footage From Marlon Wayans' Richard Pryor Audition Tape Watch Footage From Marlon Wayans' Richard Pryor Audition Tape Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Idris Elba Teams Up w/ Samsung To Give One New Filmmaker The Opportunity To Create A Short Film

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act March 24, 2014 at 5:36PM

Idris Elba Teams Up w/ Samsung To Give One New Filmmaker The Opportunity To Create A Short Film
1
Idris Elba/Samsung

In its ambition to become the UK’s ‘best loved brand’, Samsung has launched an online talent competition with celebrity mentors that it plans to turn into a TV show. 

The consumer electronics giant has partnered with actor and producer Idris Elba (video below), singer-songwriter Paloma Faith, photographer Rankin, and chef Gizzi Erskine, all of whom will act as mentors, nurturing British talent in their respective fields.

Potential participants were invited to apply via Facebook by March 6, with a two-minute film that encapsulates their particular passion project. For instance, as Idris Elba points out in the below short video, a ‘rough’ script with a strong idea that needs refining. 

More than 600 people have downloaded the app since it launched on February 3. The most popular category by far is music, with wannabe performers already attracting support for their videos.

The final 4 participants, as selected by each mentor, will feature in a television series that will air on UK TV in spring 2014. There will also be a ‘People’s Choice’ winner per category, voted for by the public on Facebook. These winners will receive personal tuition and Samsung products that will support them in pursuing their dreams.

Ad agency Cheil UK and media agency Starcom, both in London, worked on the campaign.

Find out more here: http://po.st/MV8S0F

Watch Idris Elba discuss the project below:

This article is related to: Idris Elba, Contest


Shadow & ActNewsletter