Click to Skip Ad
Closing in...
It's Official: Chadwick Boseman Will Be Black Panther + Marvel Sets Release Date for Movie It's Official: Chadwick Boseman Will Be Black Panther + Marvel Sets Release Date for Movie Premiering Tonight: Original Movie 'Drumline: A New Beat' (Sequel to 2002 Film). Will You Be Watching? Premiering Tonight: Original Movie 'Drumline: A New Beat' (Sequel to 2002 Film). Will You Be Watching? Interview: Nate Parker Talks "Beyond The Lights," Nat Turner Biopic, and Integrity in Hollywood Interview: Nate Parker Talks "Beyond The Lights," Nat Turner Biopic, and Integrity in Hollywood Kevin Hart’s Forgotten Sit-Com ‘The Big House’ Coming to DVD Kevin Hart’s Forgotten Sit-Com ‘The Big House’ Coming to DVD Watch Trailer for Spike Lee-Directed Documentary on Phil Jackson's Triangle Offense (Debuts Tonight) Watch Trailer for Spike Lee-Directed Documentary on Phil Jackson's Triangle Offense (Debuts Tonight) First Look at Common and Tessa Thompson as Civil Rights Activists in 'Selma' First Look at Common and Tessa Thompson as Civil Rights Activists in 'Selma' Exclusive: Award-Winning Playwright Katori Hall to Make Feature Film Directorial Debut w/ 'Hurt Village' Adaptation Exclusive: Award-Winning Playwright Katori Hall to Make Feature Film Directorial Debut w/ 'Hurt Village' Adaptation Interview: Gugu Mbatha-Raw Tells S&A About Becoming a Pop Star in 'Beyond The Lights' Interview: Gugu Mbatha-Raw Tells S&A About Becoming a Pop Star in 'Beyond The Lights' This Sunday, Oct 26, the Cast of 'A Different World' Reunites in Sit-Down w/ Oprah (Watch Clips) This Sunday, Oct 26, the Cast of 'A Different World' Reunites in Sit-Down w/ Oprah (Watch Clips) Does the 'Avengers: Age of Ultron' Trailer Tease a Black Panther Introduction? Does the 'Avengers: Age of Ultron' Trailer Tease a Black Panther Introduction? Watch New "Supertrailer" for 'Drumline: A New Beat' Watch New "Supertrailer" for 'Drumline: A New Beat' Watch Now: Baseball Phenom Mo'ne Davis Inspires in Spike Lee Doc 'I Throw Like A Girl' Watch Now: Baseball Phenom Mo'ne Davis Inspires in Spike Lee Doc 'I Throw Like A Girl' Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Idris Elba Gets In Ring The For LUTA... Not "Luther"... LUTA

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act May 20, 2011 at 2:43AM

As ambassador to the new fight-wear and lifestyle clothing brand company LUTA, born in the favelas of Rio de Janeiro, which just launched 2 days ago, Idris Elba would like you to join him in supporting their worthy and truly inspirational efforts.
1

As ambassador to the new fight-wear and lifestyle clothing brand company LUTA, born in the favelas of Rio de Janeiro, which just launched 2 days ago, Idris Elba would like you to join him in supporting their worthy and truly inspirational efforts.

According to Idris... "LUTA is part of a bigger, much more important fight - for the futures of young people around the world who live in communities affected by crime and violence. LUTA shares profits from the sale of its wears with Fight for Peace International, a charity that uses boxing and martial arts training in addition to education to help steer youths towards reaching their full potential and real strength."

Of course I had to wonder if the name of the company was in any way connected to Idris' BBC series Luther, or if it was just mere coincidence. It turns out that the word "Luta" is Portuguese for fight, or to struggle, to never give up. I suppose we could make similar comparisons to Luther the TV series - specifically its title character.

For more, and to check out their "wikkid" gear, visits LUTA's website HERE.

The below short film, titled Real Strength, was made as an intro to the brand. It's based on the real life story of LUTA Ambassador and boxing champion Roberto Custódio, who is interpreted by the voice Elba.

This article is related to: Commercial Break


Shadow & ActNewsletter