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If You Missed It... The Maserati Super Bowl Ad Starring Quvenzhané Wallis + The Poem

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by Tambay A. Obenson
February 2, 2014 7:29 PM
11 Comments
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Maserati, the luxury automotive brand, celebrated its all-new Ghibli with a 90-second broadcast spot titled "Strike," starring Quvenzhané Wallis, and directed by David Gordon Green (George Washington), during the first quarter of Super Bowl 48.

The $66,900 Ghibli (cheap compared to the car maker's other offerings) was first unveiled to the U.S. in November at the Los Angeles Auto Show. It's Maserati's first-ever mid-size four-door luxury sports sedan vehicle.

Filmed on location in Los Angeles, "Strike" is described by the company in a press release as "a poetic nod to a brand with proven tradition and one of the highest standards of quality in the industry, who has been hard at work engineering an automobile that will usher it into the next 100 years of innovation—an automobile with power and personality capable of striking against the status quo. The spot is relevant to Americans everywhere who have had struggles and obstacles to overcome. It is a reminder that with steadfast commitment to hard work and unwavering passion, we can deal with our own "giants" around us, we can overcome them and achieve what we set out to do."

The broadcast spot was created in partnership with independent advertising agency, Wieden+Kennedy (W+K), based out of Portland, Ore.

Watch the ad, and read along as Ms Wallis speaks the words from "Strike" below:

"Strike"
The world is full of giants. 
They have always been here, lumbering in the schoolyards, limping through the alleys.
We had to learn how to deal with them, how to overcome them.
We were small but fast, remember?
We were like a wind appearing out of nowhere.
We knew that being clever was more important than being the biggest kid in the neighborhood.
As long as we keep our heads down, as long as we work hard, 
trust what we feel in our guts, our hearts,
Then we're ready.
We wait until they get sleepy,
wait until they get so big they can barely move,
and then walk out of the shadows,
quietly walk out of the dark—and strike.

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11 Comments

  • Pedro | February 5, 2014 6:09 PMReply

    This had a Nolan films feeling.
    Now I want him to cast her for some part in one of his films hahahaha. She's amazing!

  • sosgemini | February 4, 2014 1:15 AMReply

    This young talent has screen presence. The camera loves her and her voice. She has the type of star quality to be the next Liz Taylor. Hopefully her talent will be given an opportunity to shine. So far so good.

  • Donella | February 3, 2014 8:00 PMReply

    Whew! That blew me away. Powerful words, powerfully spoken. The girl has a nice resume.

  • Julio | February 3, 2014 4:19 PMReply

    Now if only we could get Wallis and Green working together on an actual movie, movie geeks would be in heaven.

  • Barbara | February 3, 2014 4:19 PMReply

    The AD seems to be a take on her starring role in "Beast Of The Southern Wild." She does a good job--good for her.

    I wonder why we never see or hear anything about her parents? Do they speak English?

  • Barbara | February 5, 2014 8:57 PM

    There are lots of Haitians in Louisiana, recent immigrants, and Haitians who came over 300 years ago. I was thinking she might be of the recent immigrants who may or may not speak English.

  • sergio | February 5, 2014 10:45 AM

    Last I heard they still speak English there. But you never know

  • Georgia | February 5, 2014 9:27 AM

    Her mother was with her during the Oscars. I hope they speak English--they're from Louisiana.

    This child is luminous. So fun to watch her on screen.

  • Shanae | February 3, 2014 8:04 AMReply

    This was a nice commercial. I'm not sure it was Super Bowl quality, but it was great to see Wallis working with Maserti.

  • MO | February 2, 2014 11:56 PMReply

    FIERCE!

  • Ced Pharaoh | February 2, 2014 11:04 PMReply

    I LOVE THIS Little Powerful Sun of Talent! Great work! Her voice is Magic!

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